Innovative opportunities and reserves of contemporary marketing communication

Purpose: The article aims to present characteristics and research of peculiarities, forms and categories of innovative communication, as well as to evaluate the reasons for the decline in the effectiveness of traditional marketing communication. Design/Methodology/Approach: The article considers the existing practice of creative implementation of theoretical and applied marketing knowledge in the activities of organizations. The paper substantiates contemporary and perspective innovative concepts and tendencies of marketing communication. Findings: The manuscript highlights the reasons for changing the classical marketing paradigm and the direction of innovative development of communication interaction concepts. In the course of enterprise’s innovative development management marketing assumes a new dimension and plays a special role in the management process. The role of traditional means of communication has declined with the development of Internet technologies, the use of interactive personalized marketing communication with consumers and the personalization of communication influences has become increasingly popular. Practical implications: Current trends in the development of relationship marketing are characterized by a significant increase in the role of such an important component of its complex as “promotion”, as well as the intensification of the development and implementation of innovative technologies and tools. Originality/Value: The originality of this approach consists in the analysis of the features and prospects of the innovative development of the marketing and communication sphere.peer-reviewe

Formation of High-quality Aluminum Oxide under Ion Beam Irradiation

In this work we used the radiation–induced technique of selective association of atoms (SAA) to create the aluminum oxide layer on the surface of metallic Al under oxygen ion beam irradiation. Optimal conditions for carrying out the radiation-induced aluminum oxidation process were established to minimize the target sputtering. An aluminum oxide layer of 20 nm thickness was obtained after irradiation of aluminum target with oxygen ions with 0.2 keV energy up to a dose of ∼2.6 ⋅ 1018 ions/cm2 at room temperature. HRTEM and EELS techniques were used to characterize the chemical compositional changes after irradiation. It was found that aluminum oxide layer after irradiation contained an excessive amount (∼10 at.%) of implanted oxygen. Keywords: ion beam irradiation, aluminum thin films, EELS, HRTE

The Effects of Ceria Loading on Three-Way Catalysts for Passive SCR Operation

Passive SCR systems, which employ both a three-way catalyst and SCR catalyst, are effective for the reduction of nitrogen oxide (NOx) emissions from lean burn gasoline engines. However, questions remain regarding the effect of three-way catalyst formulations on their performance in these systems. Here, Pd/CeOx/Al2O3 catalysts with variable CeOx loading were synthesized, characterized, and evaluated to determine the effects of CeOx on catalyst performance. While a small amount of ceria was beneficial for promoting essential reactions, excess ceria was detrimental due to the increase in oxygen storage capacity. Additionally, insights into potential reaction pathways for NH3 production were determined

The Effects of Ceria Loading on Three-Way Catalysts for Passive SCR Operation

Passive SCR systems, which employ both a three-way catalyst and SCR catalyst, are effective for the reduction of nitrogen oxide (NOx) emissions from lean burn gasoline engines. However, questions remain regarding the effect of three-way catalyst formulations on their performance in these systems. Here, Pd/CeOx/Al2O3 catalysts with variable CeOx loading were synthesized, characterized, and evaluated to determine the effects of CeOx on catalyst performance. While a small amount of ceria was beneficial for promoting essential reactions, excess ceria was detrimental due to the increase in oxygen storage capacity. Additionally, insights into potential reaction pathways for NH3 production were determined

Photoelectric Properties in Amorphous Chalcogenide Glassy Semiconductor As40Se30S30 Films

Bipolar photoconductivity and bipolar drift of charge carriers have been established in amorphous chalcogenide glassy semiconductors As40Se30S30 films, obtained by ion-plasma rf sputtering, in contrast to the films of these materials obtained by thermal evaporation. Observed results were due to the lack of deep traps for electrons in the spectrum of localized film states obtained by ion sputtering

Photo-Structural Transformations in Amorphous Chalcogenide Glassy Semiconductor Films

The absence of deep traps for electrons in the spectrum of As40Se30S30 localized states films obtained by ion sputtering was determined. Bipolar drift of charge carriers was found in amorphous As40Se30S30 films of chalcogenide glassy semiconductors, obtained by ion-plasma sputtering of high-frequency, unlike the films of these materials obtained by thermal evaporation

Recent AEM Case Study Examples of a Full Waveform Time-Domain System for Near-Surface and Groundwater Applications

Early time or high frequency airborne electromagnetic data (AEM) are desirable for shallow sounding or mapping of resistive areas but this poses difficulties due to a variety of issues, such as system bandwidth, system calibration and parasitic loop capacitance. In an effort to address this issue, a continued system design strategy, aimed at improving its early-channel VTEM data, has achieved fully calibrated, quantitative measurements closer to the transmitter current turn-off, while maintaining reasonably optimal deep penetration characteristics. The new design implementation, known as “Full Waveform” VTEM was previously described by Legault et al. (2012). This paper presents some case-study examples of a Full Waveform helicopter time-domain EM system for near-surface application