Gender strategies as a factor of realization of a politician's language

The term “language of a politician” is defined. Main gender strategies of a politician’s language are singled out and described, among them: adding specific features to speech portrait with the help of typical feminine/masculine qualities of verbal behavior and direction of the message to male/female audience .Обосновывается термин «язык политика». Выделены и описаны основные гендерные стратегии языка политика: придание определенных черт речевому портрету за счет типичных феминных/маскулинных качеств речевого поведения и адресация непосредственно к мужской/женской аудитории

The impact of World University Rankings on BRICS students' choices of universities (the case of the Ural Federal University)

World rankings affect universities’ positions on the global education market. The survey (2017-2018, UrFU) of Chinese students (n = 20) and experts (n = 4) found that for students the quality of education and their parents’ / friends’ opinions were the key factors in their university choice. Experts believe, however, that the role of rankings will grow and that high ranking positions will be used by universities to attract investment and improve their status

Mother's Knowledge of Child Individuality as a Parent-child Relationship Development Factor

AbstractThe paper reports on the results of the experimental investigation of mother's knowledge of her child individuality in relation to the characteristics of family environment. Our primary analysis uses direct associative experiment, drawing technique, Q-sorting, and the surveys to compare descriptions of children's personality, associations and drawings developed by three groups of mothers, and reveals that influence of family environment on knowledge of mother of the child individuality is uneven

ALTERATION OF ACTIVE SUBSTANCE CONTENT IN "HEXACHLORAN DUST" PESTICIDE FORMULATION AT EXPOSURE TO ELECTRON BEAM

The most popular methods of organochlorinated pesticides (OCP) destruction, which are based on thermal dechlorination, are not ecologically safe. The other process – radiation-chemical degradation – has got some advantages. It does not involve high temperatures and expensive reagents. In this study, the effective OCP degradation was observed under irradiation of residuals of the active substance of ‘Hexachloran dust’ pesticide formulation, intended for utilization. Parameters for the preparation powder (dry form) exposure to electron beam are discussed. It is shown that at the exposure to electron beam at dose of 100 kGy, the degradation degree of hexachlorocyclohexane (HCH) isomers in a composition of active substance achieves 56.2–66.3%

THE CURRENT STATE OF TOURISM INDUSTRY IN FRANCE

Today France is one of the most visited countries in the world. The features of the tourism industry in France have been considered in the article. The purpose of the article is to study the current state of tourism in France and make forecasts for the near future. The phenomenon of excessive tourism has been highlighted, the reaction of the local population to sutourism has been reviewed and substantiated. The opinion of experts of the World Tourism Organization on excessive tourism has been adduced. The latest significant events, that can affect tourist flows, have been considered

Problem of managers’ communicative competence formation

© 2016 Taylor & Francis Group, London.This paper investigates the issues of managers’ training in the frame of improving contemporary educational paradigm in Russia. The transition to the Third-Generation Educational Standards was determined by changing the economic environment in the country, which requires the graduate managers to be full-fledged specialists equipped with a wide range of competences, including communication. The research undertaken within the private and public enterprises reveals the gap between the way this competence is formed when training at the undergraduate level and the demand of the market. The defects of dialogue communication showed by the study heavily affect the company’s performance. The comparison of Second-and Third-Generation Educational Standard projects the reason of the current dialogue communication problem. The results imply their application to vocational training while designing an undergraduate curriculum and the syllabus