Thinking Beyond Privacy Calculus:Investigating Reactions to Customer Surveillance

As interactive technologies become more pervasive, firms are increasingly conducting customer surveillance—the acquisition, usage, and storage of consumers' personal data—more covertly and with fewer resources. Privacy calculus—the rational decision to disclose personal data—has dominated the literature to explain rational or calculated reactions to customer surveillance, however, not all reactions can be explained by rational processes. This article advances our understanding of these reactions beyond the privacy calculus concept by proposing attitudes toward customer surveillance. Based on levels of consumer privacy and consumer value concerns, these attitudes are associated with four archetypes—pragmatists, protectionists, capitalists, and apathists. By understanding these attitudes, researchers and managers can gain insight into the diversity of consumers' concerns regarding both consumer privacy and consumer value in order to better explain observed marketplace behaviors

Assessing stakeholder network engagement

Purpose: With the popularity of social media platforms, firms have now tangible means not only to reach out to their stakeholders, but also to closely monitor those interactions. Yet, there are limited methodological advances on how to measure a firm’s stakeholder networks, and the level of engagement firms have with these networks. Drawn upon the customer engagement and stakeholder theory literature, this study proposes an approach to calculate a firm’s Stakeholder Network Engagement (SNE) index. Design: After deriving the SNE index formula mathematically, we illustrate how the SNE index functions using eight firms’ online Corporate Social Responsibility (CSR) networks across four diverse industries. Findings: We propose and illustrate a new approach of capturing the SNE in a stakeholder network for use by academic and practical researchers. Research limitations/implications: Researchers can use the SNE index to assess engagement in stakeholder networks in various contexts. Practical implications: Managers can use the SNE index to assess, benchmark and improve the nature and quality of their CSR strategies to derive greater return on their CSR investments. Originality: Building on the stakeholder, communication and network analysis literatures, we conceptualise SNE in four theoretical dimensions: diffusion, accessibility, interactivity, and influence. Then, we mathematically derive and empirically illustrate an index that measures SNE

Exploring digital corporate social responsibility communications on Twitter

Many brands utilize social media to communicate with consumers, but are they taking advantage of these media’s potential for co-creation? We explore this in the corporate social responsibility (CSR) context where online CSR dialogs form as brands interact with consumers using social media. Study 1 examines eight brands’ CSR communication on Twitter and suggests these dialogs are present, but are rarely part of the process with most interactions between their consumers. Study 2 assesses the brands’ CSR relevant tweets’ content and finds that most are not relevant to CSR and, moreover, are predominantly one-way. Therefore, both studies reveal that brands are not tapping into the potential for co-creation that is inherent in social media. Thus, we recommend that social media messages should be engaging to the minimum extent that they include (a) mentions of individual consumers, (b) audience specific and relevant message content, and (c) opportunities for consumers to co-create value with the relevant brands

It's real, trust me! Establishing supply chain provenance using blockchain

In a global marketplace, customers are often unaware of the exact sources of the products they purchase and consume. To address this lack of awareness, blockchain technology can be implemented in supply chains to increase customers’ knowledge of products’ provenance. Provenance knowledge—information about products’ origin, production, modifications, and custody—enables customers to be assured of their purchasing decisions. This assurance comes from information on the origin, authenticity, custody, and integrity of the product that helps reduce risk perceptions. We develop a provenance knowledge framework and show how its application can enhance assurances and reduce perceived risks via the application of blockchain. We present a guide on how to implement blockchain to establish provenance knowledge and close with a kind warning on the importance of demonstrating the value of blockchain to customers.</p

Supply chain transparency:A bibliometric review and research agenda

Many organizations are confronted with the challenge of improving supply chain transparency not only to meet regulatory requirements, but also to optimize operations, guarantee the quality of outputs, and ensure the sustainability of processes. As this topic has garnered significant interest across a wide range of academic disciplines, there is a need to synthesize and categorize these diverse contributions to inspire future investigations of emerging or under-researched substantive areas. This article addresses this need by reviewing existing research on supply chain transparency and offers an integrated understanding of this growing literature. By analyzing a sample of over 300 peer-reviewed articles through bibliometric and automated text mining methods, we identify six distinct clusters that represent substantive literature subdomains: transparency technologies, knowledge integration, governance, sustainability, traceability, and resilience. Building on these structured analyses, we develop a literature framework to comprehensively organize insights from these clusters and illustrate the conceptual relationships between transparency management systems, transparency vehicles, and transparency outcomes. By providing a holistic examination of how supply chain transparency is enabled, our framework aids researchers' future studies and guides practitioners’ strategies to identify, diagnose, and address modern challenges that face supply chains (e.g., COVID-19 pandemic, workplace exploitation, increased third-party scrutiny)

Autoconcepto e intereses en adolescentes inmigrantes y nativos

El objetivo central de esta investigación ha sido profundizar en el autoconcepto e intereses de los adolescentes nativos e inmigrantes. Si bien los constructos inmigrante y autoconcepto han sido ampliamente estudiados, las investigaciones que ponen en relación ambos son muy escasas (Areepattamannil y Freeman, 2008; Kaminski, Shafer y Neumann, 2005; Maureen, C. K.; McEarchern, A., 2009; Roebers y Schneider, 1999; Ullman y Tartar, 2001). En España esta necesidad es todavía más acuciante, dado que, aunque la presencia de inmigrantes en las aulas es habitual, los estudios sobre autoconcepto e inmigración son aún más exiguos. Además, hacemos una propuesta transcultural, ya que, como afirma Marsh y Hau (2004) es necesario estudiar las semejanzas, y no sólo las diferencias, para conocer también los puntos de conexión entre nativos e inmigrantes y así favorecer la inclusión entre culturas. En el estudio han participado 2701 alumnos de 2º de la ESO de la Comunidad de Madrid, seleccionados mediante muestreo aleatorio estratificado, distribuidos proporcionalmente en función del área territorial de pertenencia y de la titularidad del centro educativo. La representación, en cuanto a género, es del 50% de mujeres, el 48% de varones y un 2% que no contesta. De ellos, 2164 son nativos, 492 inmigrantes y 45 alumnos no contestan. Entre los inmigrantes, hay adolescentes nacidos en 44 países diferentes, por lo que se decidió agrupar los alumnos cuyos orígenes estaban representados por menos de 16 alumnos. De este modo, se ha trabajado con 14 grupos diferentes para realizar los análisis en función del país de nacimiento, estos son, ordenados según el tamaño de cada muestra: España, Ecuador, Colombia, agrupados en América del Sur, Rumanía, Perú, agrupados en América Central y Caribe, agrupados en Unión Europea, Marruecos, agrupados en Asia, agrupados en Europa no UE, agrupados en América del Norte agrupados en África y el grupo de los que no contestan que no fueron tenidos en los análisis..

Exploring digital corporate social responsibility communications on Twitter

Many brands utilize social media to communicate with consumers, but are they taking advantage of these media's potential for co-creation? We explore this in the corporate social responsibility (CSR) context where online CSR dialogs form as brands interact with consumers using social media. Study 1 examines eight brands' digital CSR communications on Twitter and suggests these dialogs are present but are rarely part of the process with most interactions between their consumers. Study 2 assesses the brands' CSR relevant tweets' content and finds that most are not relevant to CSR and, moreover, are predominantly one-way. Therefore, both studies reveal that brands are not tapping into the potential for co-creation that is inherent in social media. Thus, we recommend that social media communications should include (a) mentions of individual consumers, (b) audience specific and relevant message content, and (c) opportunities for consumers to co-create value with the relevant brands

The curious versus the overwhelmed:Factors influencing QR codes scan intention

Quick Response (QR) codes are widely employed in promotional campaigns worldwide. Adding a QR code to an advertisement increases visual design complexity, yet there remains little research on its impact on consumers. Drawing upon relevant marketing and psychology theories, we address how curiosity, visual design complexity, and perceived fit jointly affect consumers' QR codes scan intention. We hypothesize that highly curious consumers are likely to be more attracted to visually complex advertisements, thereby demonstrating greater scan intention. However, slightly curious consumers may feel overwhelmed by visual design complexity, but are likely to be more attracted to a good perceived fit between the QR code advertisement and the brand, which overcomes the negative effects of visual design complexity, leading to greater scan intention. The experimental findings support our main predictions. We conclude by discussing theoretical and managerial implications, recognizing important limitations, and suggesting future research directions.</p