Willingness to Comply with Corporate Law: An Interdisciplinary Teaching Method in Higher Education

Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance students’ willingness to comply with the law. Thirty-five business, finance and accounting teachers examined the effects of ethical education on 484 university students’ willingness to comply with corporate law. Ethical education was based on building students’ ethical decisions on three court judgments in the new Spanish Corporate Governance Code. The ethical training was carried out by developing and applying social justice counter arguments. This perspective allowed students to imagine what decisions other person could have taken if they had managed the company ethically. The results suggest that ethics education in higher education can improve the willingness to comply the law. This methodology can be applied to interdisciplinary departments teaching ethics in business, finance and accounting

Effects of Gravity and Non-Perpendicularity during Powder-Fed Directed Energy Deposition of Ni-Based Alloy 718 through Two Types of Coaxial Nozzle

The consequences of gravity and the nozzle inclination angle in the powder-fed Directed Energy Deposition (DED) process were examined in this study. We also sought to define guidelines and manufacturing strategies, depending on the DED system configuration and the nozzle type. To do so, two nozzle types were used: a continuous coaxial nozzle with a slit of 0.5 mm and a four-stream discrete coaxial nozzle. Although the main effects of the configurations and the nozzles are well-known, their effects on the clad characteristics and the deposition strategy are as yet unclear. In this paper, measurements of a single clad and the effects of different deposition strategies on cladding applications and inclined walls are presented, and the consequences for manufacturing processes are discussed. Based on a complete study of a single clad, working vertically, five different tilted deposition strategies were applied: three to a single clad and two to an inclined wall. The results for both the single clad and the inclined wall reflect a pattern of changes to height, width, area, and efficiency, at both small and large nozzle angles and deposition strategies. The inclined wall presents a maximum horizontal displacement that can be reached per layer, without geometrical distortions. The amount of material per layer has to be adapted to this limitation.This research was funded by the European Commission through the project "PARADDISE: a Productive, Affordable and Reliable solution for large scale manufacturing of metallic components by combining laser-based Additive and Subtractive processes with high Efficiency” (Grant Agreement 723440), an initiative of the Public–Private Partnership “Photonics and Factories of the Future”. This research was also funded by European Institute of Innovation & Technology (EIT), through the project "DEDALUS: Directed Energy Deposition machines with integrated process ALgorithms Under dedicated monitoring and control System” (ID 20094), and by the vice-counseling of technology, innovation and competitiveness of the Basque Government (Eusko Jaurlaritza), under the ELKARTEK Program, PROCODA project, grant number KK-2019/00004

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers published by the 23 largest technology companies in Spain. To this end, we analyzed Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent Dirichlet Allocation Model (LDA) was used to divide the sample into topics related to Black Friday. In the next step, sentiment analysis (SA) using Python was carried out to determine the feelings towards the identified topics and offers published by the companies on Twitter. Thirdly and finally, a data-text mining process called textual analysis (TA) was performed to identify insights that could help companies to improve their promotion and marketing strategies as well as to better understand the customer behavior on social media. The results show that consumers had positive perceptions of such topics as exclusive promotions (EP) and smartphones (SM); by contrast, topics such as fraud (FA), insults and noise (IN), and customer support (CS) were negatively perceived by customers. Based on these results, we offer guidelines to practitioners to improve their social media communication. Our results also have theoretical implications that can promote further research in this area

LA RESPONSABILIDAD SOCIAL CORPORATIVA DE LAS MULTINACIONALES ESPAÑOLAS EN COLOMBIA

The Corporate Social Responsibility is aninnovative strategy of entrepreneurialmanagement which has arrived in Colombiathanks to the boost of the business schools, theentrepreneurial associations and the guidelinesof the matrix houses of transnationalcorporations. This paradigm is being developedby large companies in order to both, make newclients, and go into other markets, consolidateand enlarge their lines of business, promotebusiness process outsourcing, gain prestige andbrand equity, avoid the state control, defuse thesocial resistance that can appear and improvethe conditions which let them carry out theiroperations much more easily in the country. In this article, the most outstanding initiatives of Corporative Social Responsibility of Spanish Multinationals in Colombia will be analyzed, by showing the interests and implications that, further the corporative speech, can have the application of this business model in a context like the Colombian one

What role does corporate governance play in the intention to use cloud computing technology?

This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better understanding of the impact of corporate governance on the adoption of this technology. This study concentrated on executives in companies where the use of cloud computing may give a competitive advantage. The main contribution of this work is to propose a model for the influence of corporate governance and other factors that determine the adoption of this technology. A questionnaire was prepared after taking into consideration the reviewed literature. The sample consisted of 164 technology companies from Southern Spain that already use the new economic models for digital solutions. The methodology used to analyze the structural model was the Structural Equation Model (SEM). The results of the survey showed the influence of Corporate Governance and the procedures and practices of the organization on the adoption of cloud computing and the associated business model. This study aims to point out the importance of corporate support and Knowledge Management for the correct and successful adoption of this technology and to show the effects on the new business model of billing for the use of available resources. View Full-Tex

Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study

The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect users who visit Spanish hotels in order to help the hotel managers decide how to improve the quality of the services provided. To carry out the research a Sentiment Analysis was initially performed, grouping the sample of tweets (n = 14459) according to the feelings shown and then a textual analysis was used to identify the key environment factors in these feelings using the qualitative analysis software Nvivo (QSR International, Melbourne, Australia). The results of the exploratory study present the key environment factors that affect the users experience when visiting hotels in Spain, such as actions that support local traditions and products, the maintenance of rural areas respecting the local environment and nature, or respecting air quality in the areas where hotels have facilities and offer services. The conclusions of the research can help hotels improve their services and the impact on the environment, as well as improving the visitors experience based on the positive, neutral and negative environment factors which the visitors themselves identified

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract the most well-prepared and motivated young volunteers. The main aim of this paper is to use an extended Technology Acceptance Model (TAM) to analyze the acceptance of a technological platform that provides a point of contact for non-profit-making organizations and potential volunteers. The TAM is used to find the impact that this new recruitment tool for volunteers can have on an ever-evolving industry. The TAM has been extended with the image and reputation and visual identity variables in order to measure the influence of these non-profit-making organizations on the establishment and implementation of a social network recruitment platform. The data analyzed are from a sample of potential volunteers from non-profit-making organizations in Spain. A structural equation approach using partial least squares was used to evaluate the acceptance model. The results provide an important contribution to the literature about communication in digital environments by non-profit-making organizations as well as strategies to improve their digital reputation

Analysis of the Machining Process of Inconel 718 Parts Manufactured by Laser Metal Deposition

Laser metal deposition (LMD) is an additive manufacturing process that allows the manufacturing of near-net-shape products. This could mean significant savings in terms of materials and costs in the manufacturing of high-performance components for the aeronautical industry. In this work, an analysis of how the LMD processing of alloy 718 affects the final machining has been carried out. For this purpose, a comparative study has been done by means of the monitoring of the end milling process of a part manufactured by LMD and a rough-milled part from forged material. Differences between process outputs such as chip morphology and cutting forces were studied. Material characteristics such as microstructure, hardness and mechanical properties were also analyzed.This research was funded by European Commission grant number 723440 (PARADDISE project), which is an initiative of the Photonics and Factories of the Future Public Private Partnership, and by the Vice-Counselor of Technology, Innovation and Competitiveness of the Basque Government grant number KK-2018/00115 (ADDISEND project) and grant number KK-2019/00004 (PROCODA project)