Social media: a new way of public and political communication in digital media

Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content.  A tweet can be viewed by virtually millions of people for free, and advertisers don’t have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies

Novas tendências em marketing por causa do auge da Internet

The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a marketing perspective.El uso de Internet ha traído cambios considerables para la práctica del Marketing. Este artículo lleva a cabo una revisión bibliográfica donde se analizan los factores que están relacionados con el proceso de cambio así como las ventajas, desafíos y oportunidades que ofrece esta nueva tecnología desde una perspectiva del Marketing.O uso da Internet trouxe mudanças consideráveis para a prática do Marketing. Este artigo realiza uma revisão bibliográfica onde se analisam os fatores que estão relacionados com o processo de mudança assim como as vantagens, desafios e oportunidades oferecidas por esta nova tecnologia a partir de uma perspectiva de Marketing

Novas Estrategias publicitarias : Games e advergames

Este estudio se propone observar las nuevas campañas de marketing a través de juegos digitales (digital games). El objetivo es analizar los games y advergames como nuevas estrategias de publicidad, y su marco teórico es la semiótica de las interacciones digitales. El objetivo es identificar cómo los juegos (adver)games pueden presentar nuevas formas de interacción digital a través de nuevas formas de narraciones y transnarraciones de los medios de comunicación. Así se puede comprobar cómo la interacción tiene lugar entre los jugadores y la empresa dentro de estas nuevas formas de narración: los games y advergames.This study proposes to observe new marketing actions through digital games. The goal is to analyze games and advergames as new advertising strategies from the theoretical scope of the semiotics of digital interactions. The aim is to identify how adver(games) can present new forms of digital interaction through new forms of mediatic narratives and transnarratives. Thus, it is clear how the interaction takes place between the players and the company within these new narrative forms: games and advergames

O dialogismo e as construções narrativas no game literário brasileiro: Memórias de um Sargento de Milícias

This study reflects on Bakhtin’s theoretical and methodological proposal about the concept of dialogism and the inferences on the construction of narratives for educational games. This paper has two objectives: (i) to understand how narratives for digital platforms are developed, and (ii) to check the dialogic aspects developed by Bakhtin from the analysis of the online game. In order to achieve the goals, the corpus chosen is the game Memoirs of a Militia Sergeant. Although this research is also in the development stage, this new way of reading has been found to contribute positively to and transform access to literature

The written production of argumentative and dissertation text: a didactic project based on Bakhtin's philosophy

This article is characterized as a theoretical and practical research related to a project developed during the year 2015 in two schools - one public, the other private- , in the city of Birigui, State of São Paulo, Brazil. The main goal of the study was to analyze: the pedagogical project and the teachers’ activities oriented towards teaching and learning of argumentative and dissertation texts. The methodology used in this research comprised: (i) visiting both schools, (ii) producing a description of ongoing school practices, with focus on the teaching of argumentative and dissertation texts, (iii) suggesting a teacher’s activity to improve this apprenticeship, (iv) putting this activity into practice and (v) analyzing obtained results. The theoretical framework used for this study was the Bakhtinian philosophy (BAKHTIN, 2013; 2006a; 2006b; 2006c; 2006d; 2010; 2013; VOLOSHINOV, 1986). This theoretical approach was chosen due to the importance of comprehension of the text not just as an amalgamated set of words, phrases and paragraphs; other than that, we understand it as a structure of meaning, in which we encounter linguistic forms, ideologies and discursive stance. At last, we can say the results show that the argumentative texts render assistance to the development of the students’ argumentative competence and skill, that is, in their ability to argue and organize ideas in a communicative situation

How can digital help biotherm growing in the Portuguese selective skincare channel?

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Pulp-based computing: A framework for building computers out of paper

In this video, we describe a series of techniques for building sensors, actuators and circuit boards that behave, look, and feel like paper. By embedding electro-active inks, conductive threads and smart materials directly into paper during the papermaking process, we have developed seamless composites that are capable of supporting new and unexpected application domains in ubiquitous and pervasive computing at affordable costs

Airway and Respiratory Devices in the Prevention of Ventilator-Associated Pneumonia

Ventilator-associated pneumonia (VAP) is the most common ICU-acquired infection among patients under mechanical ventilation (MV). It may occur in up to 50% of mechanically ventilated patients and is associated with an increased duration of MV, antibiotic consumption, increased morbidity, and mortality. VAP prevention is a multifaceted priority of the intensive care team. The use of specialized artificial airways and other devices can have an impact on the prevention of VAP. However, these devices can also have adverse effects, and aspects of their efficacy in the prevention of VAP are still a matter of debate. This article provides a narrative review of how different airway and respiratory devices may help to reduce the incidence of VAP.publishersversionpublishe