Evaluating the educational environment of an international animal model-based wet lab course for undergraduate students

publisher: Elsevier articletitle: Evaluating the educational environment of an international animal model-based wet lab course for undergraduate students journaltitle: Annals of Medicine and Surgery articlelink: http://dx.doi.org/10.1016/j.amsu.2016.10.004 content_type: article copyright: © 2016 The Author(s). Published by Elsevier Ltd on behalf of IJS Publishing Group Ltd

Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products

Reusable products offer reduced environmental impact compared to recycling, but producers mostly focus on strategies such as light-weighting, recyclability and eco-labelling. A reasonable number of innovative reusable products and business models exist for repeat purchase, low-involvement products, but they are largely restricted to niche health-food stores. Therefore, this research primarily attempts to understand consumer attitudes and behaviour towards reuse of household care products (e.g. air fresheners, domestic cleaning products). Focus groups with UK consumers are utilised to examine reusable/refillable spray products and the data are triangulated with global archival data on various refill business models, reusable products and recycling initiatives. The study offers useful guidelines for both producers and policy makers to encourage reusable products. First, we recommend that eco-innovations have a familiar design congruent with well-known brands, to reduce uncertainties for consumers. Second, if the innovation has an unfamiliar design, to mitigate, producers should offer new functional benefits. Third, and most important, producers must place greater emphasis on aesthetic aspects that could evoke product attachment, thus encouraging reuse. Fourth, if reusable products are to become mainstream, ‘well-known brands’ have to promote the transition from one-off sales to a service model built on durable products. Finally, a successful outcome is dependent on government interventions in designing new life cycle policy instruments, in particular de-marketing the current recycling norm and emphasising reusing over recycling

Can beacons be a source of inspiration for banks to increase sales and improve customer experience?

International audienc

Le beacon au service des réseaux bancaires ?

National audienceLe beacon est considéré comme l’un des objets connectés les plus prometteurs pour accroître les ventes, mais aussi pour améliorer l’expérience client dans le secteur du retail. À l'heure où les banques réfléchissent à de nouveaux modèles pour leurs réseaux d’agences bancaires et font face à de nouveaux entrants comme les FinTech, le beacon pourrait potentiellement être une nouvelle source de revenus pour les banques et de valeur ajoutée pour leurs clients

The role of supplier performance in building customer trust and loyalty: a cross-country examination

Building trust in buyer–seller relationships is a focal issue in relationship marketing. However, there are mixed results concerning the performance outcomes of trust. Also, no attention has been given to linking supplier performance aspects to the development of trusting relationships. In this study we propose a conceptual model of supplier performance drivers and customer loyalty consequences of trust in supplier–organizational customer relationships. We test the model relationships using data from three different countries, namely, France, Hungary, and the U.K., in an effort to assess the extent to which the development and outcomes of trust are consistent across different countries. The results suggest that supplier performance in product quality and sales service quality is conducive to trust building across all three countries. Supplier performance in technical repair service support enhances trust in the market contexts of France and Hungary, but has no significant effect in the case of the U.K. Nonetheless, supplier performance in complaint handling has a positive effect on trust in the U.K. and French contexts, but no link is established in the context of Hungary. Further, the results show that trust enhances customer loyalty across all countries. Moreover, we find that firm size negatively moderates the trust–loyalty relationship in all the countries, with this link being not significant among larger firms in France and Hungary. The results have important theoretical and practical implications for international relationship marketing

CROSS-NATIONAL EXAMINATION OF THE RELATIVE EFFECTIVENESS OF MARKETING COMMUNICATION CHANNELS IN SERVICE INNOVATION ADOPTION

International audienc