Gossip Codes for Fingerprinting: Construction, Erasure Analysis and Pirate Tracing

This work presents two new construction techniques for q-ary Gossip codes from tdesigns and Traceability schemes. These Gossip codes achieve the shortest code length specified in terms of code parameters and can withstand erasures in digital fingerprinting applications. This work presents the construction of embedded Gossip codes for extending an existing Gossip code into a bigger code. It discusses the construction of concatenated codes and realisation of erasure model through concatenated codes.Comment: 28 page

The determinants of hotels' marketing managers' green marketing behaviour

Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt. The research model assesses green marketing practices against the personal and organisational values of the marketing managers, together with a range of organisational and demographic variables expected to influence hotels' environmental behaviour. From a valid sample of 89 marketing managers responsible for 194 hotels, it was found that organisational contextual variables, and in particular targeting Western tourists, being affiliated to an international hotel chain and the marketers' own demographics, including age, academic subject studied and gender, were the best predictors of more proactive green marketing. Personal environmental values did not explain the pro-environmental behaviour of marketers, and the organisational environmental values that had explained part of their ethical behaviour had resulted from voluntarism rather than utilitarian or conformance-based values. Government policies also appeared to be ineffective determinants. The implications for green marketing practices are also discussed. © 2010 Taylor & Francis

Gapless quantum spin liquid in the triangular system Sr3_{3}CuSb2_{2}O9_{9}

We report gapless quantum spin liquid behavior in the layered triangular Sr$_{3}$CuSb$_{2}$O$_{9}$ (SCSO) system. X-ray diffraction shows superlattice reflections associated with atomic site ordering into triangular Cu planes well-separated by Sb planes. Muon spin relaxation ($\mu$SR) measurements show that the $S = \frac{1}{2}$ moments at the magnetically active Cu sites remain dynamic down to 65 mK in spite of a large antiferromagnetic exchange scale evidenced by a large Curie-Weiss temperature $\theta_{\mathrm{cw}} \simeq$ -143 K as extracted from the bulk susceptibility. Specific heat measurements also show no sign of long-range order down to 0.35 K. The magnetic specific heat ($\mathit{C}$$_{\mathrm{m}}$) below 5 K reveals a $\mathit{C}$$_{\mathrm{m}}$ $=$ $\gamma T$ + $\alpha T$$^{2}$ behavior. The significant $T$$^{2}$ contribution to the magnetic specific heat invites a phenomenology in terms of the so-called Dirac spinon excitations with a linear dispersion. From the low-$T$ specific heat data, we estimate the dominant exchange scale to be $\sim$ 36 K using a Dirac spin liquid ansatz which is not far from the values inferred from microscopic density functional theory calculations ($\sim$ 45 K) as well as high-temperature susceptibility analysis ($\sim$ 70 K). The linear specific heat coefficient is about 18 mJ/mol-K$^2$ which is somewhat larger than for typical Fermi liquids.Comment: 16 pages, 21 figures, including supplementary material. A $S = \frac{1}{2}$ Dirac spin liquid scenario has been put forward to explain the field-dependent specific heat data. Comments are welcom

Young HIV-Infected Children and Their Adult Caregivers Prefer Tablets to Syrup Antiretroviral Medications in Africa

Background: Provision of anti-retroviral therapy (ART) for HIV-infected children is complicated using syrup formulations, which are costlier than tablets, harder to transport and store and difficult for health-workers to prescribe and caregivers to administer. Dispersible/crushable tablets may be more appropriate. We studied the acceptability of syrups and scored tablets among young children who used both in the AntiRetroviral Research fOr Watoto (ARROW) trial. Methods: ARROW is an ongoing randomized trial of paediatric ART monitoring and treatment strategies in 1206 children in Uganda and Zimbabwe. 405 children initially received syrups of combination ART including Nevirapine, Zidovudine, Abacavir and Lamivudine before changing, when reaching the 12-,15 kg weightband, to scored adult-dose tablets prescribed according to WHO weightband tables. Caregiver expectations and experiences were collected in questionnaires at their last visit on syrups and after 8 and 24 weeks on tablets. Results: Questionnaires were completed by caregivers of 267 children (median age 2.9 years (IQR 2.5, 3.4)). At last visit on syrups, 79 % caregivers reported problems with syrups, mostly related to number, weight, transportation and conspicuousness of bottles. Difficulties taking tablets were expected by 127(48%) caregivers; however, after 8 and 24 weeks, only 26 % and 18 % reported their children had problems with tablets and no problems were reported with transportation/conspicuousness. Taste, swallowing or vomiting were reported as problems ‘sometimes/often ’ for 14%, 9%

Which Green Matters for Whom? Greening and Firm Performance across Age and Size Distribution of Firms.

A growing body of literature links firm performance with sustainability efforts.We contribute to this literature by developing a novel framework for contextualising greening through the lens of tangibility and visibility of greening activities and examine the impact of different types of greening on firm performance along the age and size distribution of firms. The empirical results based on a large-scale database suggest that rewards to different types of greening differ across age and size distributions

Sustainability, epistemology, ecocentric business and marketing strategy:ideology, reality and vision

This conceptual article examines the relationship between marketing and sustainability through the dual lenses of anthropocentric and ecocentric epistemology. Using the current anthropocentric epistemology and its associated dominant social paradigm, corporate ecological sustainability in commercial practice and business school research and teaching is difficult to achieve. However, adopting an ecocentric epistemology enables the development of an alternative business and marketing approach that places equal importance on nature, the planet, and ecological sustainability as the source of human and other species' well-being, as well as the source of all products and services. This article examines ecocentric, transformational business, and marketing strategies epistemologically, conceptually and practically and thereby proposes six ecocentric, transformational, strategic marketing universal premises as part of a vision of and solution to current global un-sustainability. Finally, this article outlines several opportunities for management practice and further research