A Review on Advertisement - The Vein of Marketing with Special Reference to Textile Retail Showrooms, Chennai

The paper examines the impact of brand awareness on buying behavior through various literatures. Creating brand awareness and providing unique information about the brand and also creates brand image in the minds of consumers. Advertisement a plays a major role and an effective tool used to create brand awareness. Brand awareness is one of the marketing factors in determine the buying behavior. Consumers do build optimistic opinion about a brand on the basis of information provided by the companies

First case series of clozapine induced hypogammaglobulinaemia in England

Evidence is emerging that clozapine can adversely affect immunoglobulin levels. We present a case series of 17 clozapine-treated patients referred to clinical immunology centres in the north west of England with otherwise-unexplained hypogammaglobulinaemia. This adds to existing evidence and suggests that clozapine can cause clinically significant antibody deficiency that will sometimes require specialist intervention. We speculate that this putative drug toxicity could be mediated via interaction with PI3K (phosphatidylinositol-3-kinase) signalling pathways involved in the development and homeostasis of B cells. It may be advisable to monitor immunoglobulin levels in patients being treated with clozapine.</p