Public relations in organizations in sportsman students view: Development of management tools or healthy and friendly relations formation

The relevance of this article is the need to study the students' understanding of public relations as a means of management. The experience of countries with a developed social sphere shows that the use of public relations in the management of social work institutions can improve the social status of social services, form a positive public opinion and, as a result, ensure the social effectiveness of services provided. The purpose of the research is to analyse students' perceptions of public relations’ essence as a means of managing social services in the external environment. Research methods: as a research method, we used a questionnaire survey, which allows us to qualitatively investigate public relations in the organization through the eyes of students. Results of the research: the article considers the students' views on the means of managing social services in the external environment, reveals the role of public relations in the management of social services in the external environment in the representation of students. The novelty and originality of the research consists in the analysis of public relations as a means of management in the external environment in relation to the activities of social protection institutions in the representation of students. It is revealed that, in the view of students, public relations accumulate management tools and include: the use of various forms of communication aimed at identifying common views or interests of different groups; they contribute to the formation of partnership and friendly relations between the social service, clients and the General public; ensure the achievement of mutual understanding based on truth and full public awareness and, ultimately, form a positive public opinion and a favourable image for the social service. The essential aspects, specific features, structural and functional features and opportunities of public relations as a means of managing social services in the external environment are highlighted in the students' view. It is determined that in the views of students, the management of the social service does not have a well-thought-out concept of organizing public relations, which leads to ineffective management of the social service in the external environment and is used in social work spontaneously. Practical significance: the data obtained in this work can be used in social psychology, Economics, advertising psychology, management psychology, as well as for further theoretical development of this issue

NOXOLOGICAL APPROACH TO ENVIRONMENTAL PROTECTION AND HUMAN LIFE ACTIVITY SAFETY: RISKS OF MODERN DANGERS

The purpose of the article: The purpose of the article is to theoretically substantiate the noxological approach to the definition of mechanisms to counter the risks of modern hazards. Materials and methods: The key ideas of the noxological approach in the framework of this study are environmental preservation and human life-activity safety. The research is based on the methodological principles and leading ideas of environmental protection and human life-activity safety, presented in the context of social ecology, the concept of sustainable development of environmental safety, in the environmental paradigm, in the co-evolutionary paradigm of environmental ethics. Results of the research: The authors attempt to create a theoretical model of noxological approach to countering the risks of modern hazards in environmental preservation and human life-activity safety. The systematization of the basic concepts of the noxological approach as an independent scientific direction is carried out; the regularities and sources of the hazards’ emergency are established; the taxonomy of hazards is determined; the prototype of the hazard passport is justified. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of noxological approach to environmental protection and human life activity safety: risks of modern dangers is presented in a comprehensive and complete manner

Student Attitude to Internet Search Engines: Navigation and Optimization Problems

The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the research is to study the peculiarities of the attitude of students to search and recommendation services on the Internet. Research methods: as a research method, we used a questionnaire survey as a method of collecting primary information, which allows us to identify various aspects related to the attitude of students to search and recommendation systems on the Internet. Research results: the article examines the specifics of Russian search and recommendation systems, students' attitude to these services, and their place in their lives. The novelty and originality of the research lies in the fact that for the first time the search and recommendation services of the Internet space were studied. It is shown that these services were initially developed in the sphere of culture and gradually began to spread to other spheres of people's life, which attracted e-Commerce figures. It is revealed that those students who discovered search and recommendation services a few years ago still use them to choose leisure activities. It is shown that students still identify some disadvantages of these systems: inaccurate recommendations, a large number of questions to determine preferences. There is some distrust to new Internet technologies among those who are used to relying on their intuition when choosing. It is determined that students often use search and recommendation services, since in most cases gadgets help them spend their free time, have fun: read a book, watch a movie, listen to music. It is revealed that the majority of students trust Internet services, although they are not always satisfied with the recommendations. It is shown that the level of student-user confidence in traditional advertising and marketing decreases simultaneously. It is determined that from the point of view of students, today not only printed versions of Newspapers, traditional radio, but even mass broadcast television are losing ground before the Internet as the most promising communication channel. Practical significance: the data Obtained in this work can be used in marketing research, economic Sciences, advertising psychology, as well as for further theoretical development of this issue

Student Attitude to Internet Search Engines: Navigation and Optimization Problems

The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the research is to study the peculiarities of the attitude of students to search and recommendation services on the Internet. Research methods: as a research method, we used a questionnaire survey as a method of collecting primary information, which allows us to identify various aspects related to the attitude of students to search and recommendation systems on the Internet. Research results: the article examines the specifics of Russian search and recommendation systems, students' attitude to these services, and their place in their lives. The novelty and originality of the research lies in the fact that for the first time the search and recommendation services of the Internet space were studied. It is shown that these services were initially developed in the sphere of culture and gradually began to spread to other spheres of people's life, which attracted e-Commerce figures. It is revealed that those students who discovered search and recommendation services a few years ago still use them to choose leisure activities. It is shown that students still identify some disadvantages of these systems: inaccurate recommendations, a large number of questions to determine preferences. There is some distrust to new Internet technologies among those who are used to relying on their intuition when choosing. It is determined that students often use search and recommendation services, since in most cases gadgets help them spend their free time, have fun: read a book, watch a movie, listen to music. It is revealed that the majority of students trust Internet services, although they are not always satisfied with the recommendations. It is shown that the level of student-user confidence in traditional advertising and marketing decreases simultaneously. It is determined that from the point of view of students, today not only printed versions of Newspapers, traditional radio, but even mass broadcast television are losing ground before the Internet as the most promising communication channel. Practical significance: the data Obtained in this work can be used in marketing research, economic Sciences, advertising psychology, as well as for further theoretical development of this issue.Relevancia del artículo. Actualmente, el mundo está experimentando rápidamente el proceso de informatización de todos los aspectos de la sociedad, el desarrollo y la introducción de nuevas tecnologías de la información. Esto destaca la necesidad de una mayor reflexión e investigación sobre el desarrollo de Internet y sus oportunidades de apertura para las personas. El objetivo de la investigación es estudiar las peculiaridades de la actitud de los estudiantes ante los servicios de búsqueda y recomendación en Internet. Métodos de investigación: como método de investigación, utilizamos una encuesta por cuestionario como método de recogida de información primaria, que nos permite identificar diversos aspectos relacionados con la actitud de los estudiantes hacia los sistemas de búsqueda y recomendación en Internet. Resultados de la investigación: el artículo examina los detalles de los sistemas de búsqueda y recomendación rusos, la actitud de los estudiantes hacia estos servicios y su lugar en sus vidas. La novedad y originalidad de la investigación radica en que por primera vez se estudiaron los servicios de búsqueda y recomendación del espacio de Internet. Se demuestra que estos servicios se desarrollaron inicialmente en el ámbito de la cultura y poco a poco se fueron extendiendo a otros ámbitos de la vida de las personas, lo que atrajo a figuras del eCommerce. Se revela que aquellos estudiantes que descubrieron hace unos años los servicios de búsqueda y recomendación aún los utilizan para elegir actividades de ocio. Se muestra que los estudiantes aún identifican algunas desventajas de estos sistemas: recomendaciones inexactas, una gran cantidad de preguntas para determinar preferencias. Existe cierta desconfianza hacia las nuevas tecnologías de Internet entre quienes están acostumbrados a confiar en su intuición a la hora de elegir. Se determina que los estudiantes suelen utilizar servicios de búsqueda y recomendación, ya que en la mayoría de los casos los gadgets les ayudan a pasar su tiempo libre, divertirse: leer un libro, ver una película, escuchar música. Se revela que la mayoría de estudiantes confían en los servicios de Internet, aunque no siempre quedan satisfechos con las recomendaciones. Se muestra que el nivel de confianza entre estudiantes y usuarios en la publicidad y el marketing tradicionales disminuye simultáneamente. Se determina que, desde el punto de vista de los estudiantes, hoy no solo las versiones impresas de Diarios, la radio tradicional, sino incluso la televisión masiva están perdiendo terreno ante Internet como el canal de comunicación más prometedor. Importancia práctica: los datos obtenidos en este trabajo pueden ser utilizados en investigación de mercados, ciencias económicas, psicología publicitaria, así como para un mayor desarrollo teórico de este tema