Meaningful CSR Communication via Digital Media

It has regularly been stated that consumer demand for CSR is larger than ever, but do consumers really want to be informed about the ethical behaviour of brands? Does digital media have an impact on meaningful CSR communication? A research analysing consumer reaction to social media posts about CSR is limited. Using mixed method, this study examined the UK consumer attitudes towards CSR and its communication in digital media plus its consequent effect on purchasing intentions. Results indicate that consumers are more likely to evaluate a brand higher if made aware of CSR activity, which in turn affects purchase intention. Consumers have fairly positive attitudes about CSR communicated on digital media, but may react negatively if the message contradicts prior behaviour of the brand. Overall, the study show support for the communication of digital media but brands looking to enhance a damaged reputation must take great consideration over the message at hand

Socio-psychological factors, beyond knowledge, predict people's engagement in pollinator conservation

1. Nature conservation often depends on the behaviour of individuals, which can bedriven by socio-psychological factors such as a person's attitude, knowledge andidentity. Despite extensive ecological research about pollinator declines, there hasbeen almost no social research assessing the drivers of people's engagement inpollinator conservation.2. To address this gap, we used a large-scale, online questionnaire in the UnitedKingdom, broadly framed around the Theory of Planned Behaviour. We received atotal of 1,275 responses from a wide range of ages, incomes and education levels,despite a selection bias towards people with a pre-existing interest in pollinators.3. A range of socio-psychological factors predicted people's pollinator conservation actions and explained 45% of the variation. Respondents’ diversity of natureinteractions and perceived behavioural control (feeling able to help pollinators)were consistently important predictors of people's pollinator conservation actions, whilst the importance of other socio-psychological factors depended onthe particular action.4. Notably, knowledge was far less important overall than people's perceptions andother socio-psychological factors, highlighting a knowledge-action gap. Furtherunexplained variation in people's behaviour could partly be due by structural andcontextual factors, particularly regarding social norms around tidiness.5. From a practical perspective, our findings reveal three main insights. First, several simple, low-cost pollinator conservation actions (reduced mowing, leavingareas unmown and creating patches of bare ground for ground-nesting bees)are currently under-utilised so should be priorities for pollinator conservationprogrammes.6. Second, strategies are needed to overcome reported practical barriers, for example by providing free resources (e.g. seeds of pollen- and nectar-rich plants) andcommunicating simple beneficial actions that can be carried out with limited time,space and money

So near and yet so far: Harmonic radar reveals reduced homing ability of nosema infected honeybees

Pathogens may gain a fitness advantage through manipulation of the behaviour of their hosts. Likewise, host behavioural changes can be a defence mechanism, counteracting the impact of pathogens on host fitness. We apply harmonic radar technology to characterize the impact of an emerging pathogen - Nosema ceranae (Microsporidia) - on honeybee (Apis mellifera) flight and orientation performance in the field. Honeybees are the most important commercial pollinators. Emerging diseases have been proposed to play a prominent role in colony decline, partly through sub-lethal behavioural manipulation of their hosts. We found that homing success was significantly reduced in diseased (65.8%) versus healthy foragers (92.5%). Although lost bees had significantly reduced continuous flight times and prolonged resting times, other flight characteristics and navigational abilities showed no significant difference between infected and non-infected bees. Our results suggest that infected bees express normal flight characteristics but are constrained in their homing ability, potentially compromising the colony by reducing its resource inputs, but also counteracting the intra-colony spread of infection. We provide the first high-resolution analysis of sub-lethal effects of an emerging disease on insect flight behaviour. The potential causes and the implications for both host and parasite are discussed

So near and yet so far: Harmonic radar reveals reduced homing ability of nosema infected honeybees

Pathogens may gain a fitness advantage through manipulation of the behaviour of their hosts. Likewise, host behavioural changes can be a defence mechanism, counteracting the impact of pathogens on host fitness. We apply harmonic radar technology to characterize the impact of an emerging pathogen - Nosema ceranae (Microsporidia) - on honeybee (Apis mellifera) flight and orientation performance in the field. Honeybees are the most important commercial pollinators. Emerging diseases have been proposed to play a prominent role in colony decline, partly through sub-lethal behavioural manipulation of their hosts. We found that homing success was significantly reduced in diseased (65.8%) versus healthy foragers (92.5%). Although lost bees had significantly reduced continuous flight times and prolonged resting times, other flight characteristics and navigational abilities showed no significant difference between infected and non-infected bees. Our results suggest that infected bees express normal flight characteristics but are constrained in their homing ability, potentially compromising the colony by reducing its resource inputs, but also counteracting the intra-colony spread of infection. We provide the first high-resolution analysis of sub-lethal effects of an emerging disease on insect flight behaviour. The potential causes and the implications for both host and parasite are discussed

Ecosystem service provision by road verges

1. Roads form a vast, rapidly growing global network that has diverse, detrimental ecological impacts. However, the habitats that border roads (‘road verges’) form a parallel network that might help mitigate these impacts and provide additional benefits (ecosystem services; ES). 2. We evaluate the capacity of road verges to provide ES by reviewing existing research and considering their relevant characteristics: area, connectivity, shape, and contextual ES supply and demand. We consider the present situation, and how this is likely to change based on future projections for growth in road extent, traffic densities and urban populations. 3. Road verges not only provide a wide range of ES, including biodiversity provision, regulating services (e.g. air and water filtration) and cultural services (e.g. health and aesthetic benefits by providing access to nature) but also displace other habitats and provide ecosystem disservices (e.g. plant allergens and damage to infrastructure). Globally, road verges may currently cover 270,000 km2 and store 0.015 Gt C/year, which will further increase with 70% projected growth in the global road network. 4. Road verges are well placed to mitigate traffic pollution and address demand for ES in surrounding ES‐impoverished landscapes, thereby improving human health and well‐being in urban areas, and improving agricultural production and sustainability in farmland. Demand for ES provided by road verges will likely increase due to projected growth in traffic densities and urban populations, though traffic pollution will be reduced by technological advances (e.g. electric vehicles). Road verges form a highly connected network, which may enhance ES provision but facilitate the dispersal of invasive species and increase vehicle–wildlife collisions. 5. Synthesis and applications. Road verges offer a significant opportunity to mitigate the negative ecological effects of roads and to address demand for ecosystem services (ES) in urban and agricultural landscapes. Their capacity to provide ES might be enhanced considerably if they were strategically designed and managed for environmental outcomes, namely by optimizing the selection, position and management of plant species and habitats. Specific opportunities include reducing mowing frequencies and planting trees in large verges. Road verge management for ES must consider safety guidelines, financial costs and ecosystem disservices, but is likely to provide long‐term financial returns if environmental benefits are considered

A strong immune response in young adult honeybees masks their increased susceptibility to infection compared to older bees

Honeybees, Apis mellifera, show age-related division of labor in which young adults perform maintenance ("housekeeping") tasks inside the colony before switching to outside foraging at approximately 23 days old. Disease resistance is an important feature of honeybee biology, but little is known about the interaction of pathogens and age-related division of labor. We tested a hypothesis that older forager bees and younger "house" bees differ in susceptibility to infection. We coupled an infection bioassay with a functional analysis of gene expression in individual bees using a whole genome microarray. Forager bees treated with the entomopathogenic fungus Metarhizium anisopliae s.l. survived for significantly longer than house bees. This was concomitant with substantial differences in gene expression including genes associated with immune function. In house bees, infection was associated with differential expression of 35 candidate immune genes contrasted with differential expression of only two candidate immune genes in forager bees. For control bees (i.e. not treated with M. anisopliae) the development from the house to the forager stage was associated with differential expression of 49 candidate immune genes, including up-regulation of the antimicrobial peptide gene abaecin, plus major components of the Toll pathway, serine proteases, and serpins. We infer that reduced pathogen susceptibility in forager bees was associated with age-related activation of specific immune system pathways. Our findings contrast with the view that the immunocompetence in social insects declines with the onset of foraging as a result of a trade-off in the allocation of resources for foraging. The up-regulation of immune-related genes in young adult bees in response to M. anisopliae infection was an indicator of disease susceptibility; this also challenges previous research in social insects, in which an elevated immune status has been used as a marker of increased disease resistance and fitness without considering the effects of age-related development

Road verges support pollinators in agricultural landscapes, but are diminished by heavy traffic and summer cutting

1. Supporting pollinators in agricultural landscapes is important for reversing their global decline. Road verges and hedges are used by pollinators for feeding and reproduction, but few studies consider entire pollinator communities, and it remains unclear how they are distributed across adjacent verges, hedges and fields, or how they are affected by traffic and verge cutting. 2. We surveyed flowers and pollinators, using transect counts and pan traps, to explore the role of road verges and their associated hedges in supporting pollinators in an agricultural landscape in southwest England, and the impacts of traffic and verge cutting. At 19 sites, we surveyed the road verge (verge edge and verge centre), the verge hedge (both sides), a field hedge and the field interior. 3. Road verges and hedges had a much greater flower abundance, flower species richness and pollinator abundance than field interiors. Verge hedges had far less woody cover than field hedges, but greater flower species richness. 4. There were fewer pollinators along verge edges (next to roads) than along verge centres (2–11 m from roads) and fewer pollinators in road verges next to busier roads. 5. Road verges were generally cut once (in summer), and cuttings were never removed. There were substantially fewer flowers and pollinators in road verges that had been cut, even though surveys often took place many weeks after cutting. 6. Synthesis and applications. Road verges and their associated hedges can provide hotspots of resources for pollinators in agricultural landscapes, but their capacity to do so is reduced by heavy traffic and summer verge cutting. We recommend that beneficial management for pollinators should prioritize wider road verges (at least 2 m wide), roads with less traffic, and areas away from the immediate vicinity of the road. Where possible, verge cutting should not be carried out during peak flowering times

Spatial extent of road pollution: a national analysis

Roads form vast, pervasive and growing networks across the Earth, causing negative environmental impacts that spill out into a ‘road-effect zone’. Previous research has estimated the regional and global extent of these zones using arbitrary distances, ignoring the spatial distribution and distance-dependent attenuation of different forms of road environmental impact. With Great Britain as a study area, we used mapping of roads and realistic estimates of how pollution levels decay with distance to project the spatial distribution of road pollution. We found that 25% of land was less than 79 m from a road, 50% of land was less than 216 m and 75% of land was less than 527 m. Roadless areas were scarce, and confined almost exclusively to the uplands (mean elevation 391 m), with only ca 12% of land in Great Britain more than 1 km from roads and 70% of the land area. Potentially less than 6% of land escapes any impact, resulting in nearly ubiquitously elevated pollution levels. Generalising from this, we find that, whilst the greatest levels of road pollution are relatively localised around the busiest roads, low levels of road pollution (which may be ecologically significant) are pervasive. Our findings demonstrate the importance of incorporating greater realism into road-effect zones and considering the ubiquity of road pollution in global environmental issues. We used Great Britain as a study area, but the findings likely apply to other densely populated regions at present, and to many additional regions in the future due to the predicted rapid expansion of the global road network

Enhancing road verges to aid pollinator conservation: A review

Road verges provide habitats that have considerable potential as a tool for pollinator conservation, especially given the significant area of land that they collectively cover. Growing societal interest in managing road verges for pollinators suggests an immediate need for evidence-based management guidance. We used a formal, global literature review to assess evidence for the benefits of road verges for pollinators (as habitats and corridors), the potential negative impacts of roads on pollinators (vehicle-pollinator collisions, pollution, barriers to movement) and how to enhance road verges for pollinators through management. We identified, reviewed and synthesised 140 relevant studies. Overall, the literature review demonstrated that: (i) road verges are often hotspots of flowers and pollinators (well established), (ii) traffic and road pollution can cause mortality and other negative impacts on pollinators (well established), but available evidence suggests that the benefits of road verges to pollinators far outweigh the costs (established but incomplete), and (iii) road verges can be enhanced for pollinators through strategic management (well established). Future research should address the lack of holistic and large-scale understanding of the net effects of road verges on pollinators. We provide management recommendations for enhancing both individual road verges for pollinators (e.g. optimised mowing regimes) and entire road networks (e.g. prioritising enhancement of verges with the greatest capacity to benefit pollinators), and highlight three of the most strongly supported recommendations: (i) creating high quality habitats on new and existing road verges, (ii) reducing mowing frequency to 0–2 cuts/year and (iii) reducing impacts of street lighting