664 research outputs found

    PROSES PENYUSUNAN APBD PERUBAHAN KOTA SEMARANG TAHUN 2010 PADA DPKAD KOTA SEMARANG

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    Perlu di bedakan antara siklus pengelolaan APBD dengan siklus penganggaran daerah. Siklus APBD lebih luas hingga prosedur pertanggung jawaban APBD. Sedangkan siklus penganggaran daerah merupakan bagian dari siklus APBD yang mencakup penyusunan kebijakan umum APBD sampai dengan disusunnya rancangan APBD. APBD perubahan merupakan revisi terhadap APBD tahun anggaran berjalan yang meliputi komponen pendapatan, belanja, dan pembiayaan daerah yang harua dsetujui antara pemerintah dan legislatif. Proses penyusunan APBD perubahan merupakan hal yang sangat teknis dan diatur oleh undang-undang dan peraturan menteri. Dimana proes penyusunan APBD perubahan meliputi 7 tahapan mulai dari penyusunan KUA PPAS sampai dengan penerbitan DPPA SKPD. Dimana dalam pelaksanaan prosesnya diatur dari berbagai unsur baik waktu maupun teknis penyusunan dengan undang-undang. Dimana APBD perubahan digunakan sebagai dasar dan gambaran buat masyarakat kegiatan yang akan dilakukan oleh pemerintah daerah

    Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior

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    Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered

    STRATEGI PEMASARAN MENGGUNAKAN SALES PROMOTION GIRLS (SPG) DALAM PERSPEKTIF EKONOMI ISLAM

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    Sales promotion girl (SPG) is a profession that is engaged in the marketing or promotion of a product. This profession typically uses women who have interesting physical character as an attempt to attract the attention of consumers.SPG is required to have skills in offering goods/services of the company. Usually, the way product offering by SPG has some interesting characteristics in an attempt to attract the attention of consumers. With the promotion system using the services of a consumer not uncommon SPG gravitated towards these products but because of the physical appearance of the SPG looks sexy in that dress. This was done as an attempt to boost the product so well-known and was sold to the general public. This research is field research using the method of observation, interview, and documentation. This type of research is qualitative research that is data presented with words. By using a descriptive method. Islamic Economics perspective on marketing strategies using SPG is not allowed if the SPG sexy dress and exposes her body accentuating i.e., lest consumers buy goods, not because of the quality of its products

    Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior

    Get PDF
    Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered

    Urgensi Penetapan Limitasi Waktu Pemeriksaan Kesesuaian Sertipikat Hak Atas Tanah Di Kantor Pertanahan Sebelum Pembuatan Akta Oleh Ppat

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    The purpose of this study was to determine and analyze the urgency of fixing the limitation of time checking the conformity certificate of land rights in the Land Office by PPAT, and to investigate and analyze the responsibilities of Officer of the Land Deed in deed without examination of conformity certificate at the Land Office. The method used is as a normative juridical research. Results of research and analysis conducted by researchers using the theory of Rule of Law and Accountability theory, it can be concluded that the examination certificate kesesuaaian the Land Office needed time restrictions in order to avoid mistakes PPAT the legal implications of the deed made. Examination certificate of conformity before the PPAT deed must be done in order to avoid transfer of rights is prohibited because it feared the certificate of the object does not match the physical data and juridical data, fake certificates, or rights to such land has been in place for sequestration

    Marketing Strategy on Hasanah Saving Products at KSPPS Berkah Mitra Hasanah Semarang

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    AbstractPurpose - This study aims to find out what a hasanah savings product is and the marketing strategy implemented by KSPPS Berkah Mitra Hasanah Semarang.Method - This research is a type of field research conducted at KSPPS Berkah Mitra Hasanah Genuk Semarang to explore relevant data or primary and secondary data sources. The author collects data by interview, observation, and documentation. The collected data is then analyzed by analytical descriptive method.Result - The marketing strategy carried out by KSPPS Berkah Mitra Hasanah is advertising by KSPPS Berkah Mitra Hasanah in the form of brochures, internet, MMT and souvenirs. In addition to advertising, there is also personal selling, in practice marketing KSPPS Berkah Mitra Hasanah serves and influences, offers, and directly disseminates its products to partners. There is also publicity carried out by KSPPS Berkah Mitra Hasanah through tausiyah activities at the school foundation which is a mandatory activity once a month in the last week of the month accompanied by door prizes.Implication - This research can be used as a reference in marketing KSPPS Berkah Mitra Hasanah hasanah savings products.Originality- The marketing strategy used in marketing KSPPS Berkah Mitra Hasanah hasanah savings products in Semarang is through advertising in the form of brochures, internet, MMT and souvenirs, besides that there are tausiyah activities and door prizes.
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