Model prihvaćanja tehnologije i putevi do online lojalnosti potrošača na tržištima u razvoju

The technology acceptance model (TAM) has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey in Vietnam. Particular contribution of the results is that perceived usefulness, perceived ease of use, fairness, trust and the quality of the customer interface have direct or indirect impacts on customer satisfaction and customer loyalty. Moreover, in emerging markets, trust was outlined as the strongest factor contributing to customer satisfaction and leading to customer loyalty.Model prihvaćanja tehnologije (engl. technology acceptance model – TAM) dobro je poznat već desetljećima. Međutim globalno prihvaćanje interneta potiče novo zanimanje za primjenu TAM-a u e-trgovanju i postkupovnoj namjeri, posebice na tržištima u razvoju. Podaci su prikupljeni online anketiranjem 758 potrošača u Vijetnamu. Poseban doprinos rezultata jest u tome što pokazuju da percipirana korisnosti jednostavnost korištenja, poštenje, povjerenje i kvaliteta korisničkog sučelja imaju izravan ili neizravan utjecaj na zadovoljstvo i lojalnost potrošača. Nadalje, na tržištima u razvoju povjerenje je istaknuto kao najsnažniji čimbenik stvaranja zadovoljstva potrošača koje vodi lojalnosti potrošača

Determinants of Online Customer Satisfaction in an Emerging Market – a Mediator Role of Trust

Background. Customer satisfaction, in many cases affected by trust, is critical to the postconsumption intention and is regarded as the key success factor of sales in general and electronic commerce websites in particular. However few studies indicate clearly the determinants and especially their influential strengths on online customer satisfaction in emerging markets. Research aims. This study investigates what factors determine customer satisfaction. Methods. Conducted research is using data collected from 758 online customers in Vietnam, mostly young people. Key  findings. The particular contribution of these results shows that distributive fairness, customer interface quality, perceived security, perceived usefulness and trust are significant predictors of mcustomer satisfaction; especially, the mediator role of trust is proved.Słowa kluczowe: Young online customer satisfaction, Trust, E-commerce, Mediator rol

An investigation the main internal brand crisis antecedents

To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological approach is adopted using in-depth interviews, key-note seminar and validating by case studies analysis, internal brand crises antecedents were explored based on insights taken from experts in marketing and branding industry. Drafting from the phenomenological research, there are six problems leading to crisis found as follows: lack of human-centred strategy, lack of crisis prevention, lack of market understanding, lack of leadership and management skill, lack of innovation, and lack of quality assurance. These internal antecedents which accumulate to both performance-related and value-related brand crisis. This paper can have explicit implications for marketer, branders and managers, understanding these drivers and its occurrence, business managers are able to scan and analyses crisis situation faster to form timely response to crisis

The theory of planned behavior and knowledge sharing: A systematic review and meta-analytic structural equation modelling.

The theory of planned behavior (TPB) is the most frequently used model in knowledge sharing. However, the empirical results are inconclusive on whether TPB can provide reasonable prediction of knowledge sharing behavior (KSB). This study aims to examine TPB in knowledge sharing and identify potential moderators of relationships among constructs in TPB

An explorative study of psychological and social factors impacting littering behavior in Vietnam

Littering is a worldwide problem and Vietnam is one of the most affected countries. To enact change, not only individual cognitive determinants but also social and natural-, or environment-related variables should be taken into consideration. Although there is a large body of literature researching littering, most researchers do not distinguish the level of these factors. Thus, this research aims to investigate the interactive mechanism of these different level factors influencing the intention of the Vietnamese to stop littering, with the multi-level social-ecological model used to guide model building. The data were collected through a self-reported online questionnaire and the Partial Least Squares Structural Equation Modelling (PLS-SEM) method was employed to examine the proposed conceptual framework. The results indicated that perceived behavioral control and connectedness to nature are the two main factors influencing the Vietnamese people’s intention to stop littering. Multi-group analysis results suggested the moderating effects of injunctive and descriptive norms. This research proposed a new conceptual framework and achieved unique insights into littering behavior in Vietnam, which could benefit and guide behavioral change experts, academics, and practitioners to design appropriate marketing strategies/campaigns to reduce littering

Background levels of dioxin-like polychlorinated biphenyls (dlPCBs), polychlorinated, polybrominated and mixed halogenated dibenzo-p-dioxins and dibenzofurans (PCDD/Fs, PBDD/Fs & PXDD/Fs) in sera of pregnant women in Accra, Ghana

Human exposure data on dioxins and dioxin-like compounds (DLCs) in Ghana are limited. Based on health risks associated with dioxins and DLCs, the impact of maternal body burdens on foetal exposure is significant. This is the first study that assesses polychlorinated, polybrominated and mixed halogenated dibenzo-p-dioxins and dibenzofurans (PCDD/Fs, PBDD/Fs and PXDD/Fs), and dioxin-like polychlorinated biphenyls (dlPCBs) in sera of primiparous Ghanaians. Our sample selection includes 34 participants from two municipalities (Accra and Tema), and explores contributions from environmental and dietary exposures using questionnaire data. Sample preparation involved C18 solid phase extraction, purification with acidified silica and lipid removal cartridges, and detection with gas chromatography-atmospheric pressure chemical ionization-tandem mass spectrometry. The calculated average toxic equivalent concentration was 5.3 pg TEQ/g lw, with contributions from dlPCBs (1.25 pg TEQ/g lw), PCDD/Fs (3.10 pg TEQ/g lw), PBDD/Fs (0.49 pg TEQ/g lw) and PXDD/Fs (0.50 pg TEQ/g lw). The calculated total TEQ concentration was lower than background TEQ concentrations reported in sera of pregnant women globally. Positive correlations were obtained for total dioxins and DLC concentrations with age and Body Mass Index (BMI). Dietary intake of seafood and dairy products had a strong influence on PCDD/F and dlPCB concentrations. Statistically significant differences were observed for dioxins and DLCs in participants from Accra (in close proximity to Agbogbloshie e-waste site) and Tema. Given the significant TEQ contribution of PBDD/Fs and PXDD/Fs (~20%), it is essential to explore these classes of dioxins and DLCs in future biomonitoring studies as they may pose health risks, and add extra diagnostic information in source exposure investigations

Technology acceptance model and the paths to online customer loyalty in an emerging market

The technology acceptance model (TAM) has been well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets. Data was collected from 758 online customers via a web-based survey in Vietnam. Particular contribution of the results is that perceived usefulness, perceived ease of use, fairness, trust and the quality of the customer interface have direct or indirect impacts on customer satisfaction and customer loyalty. Moreover, in emerging markets, trust was outlined as the strongest factor contributing to customer satisfaction and leading to customer loyalty

The theory of planned behavior and knowledge sharing: A systematic review and meta-analytic structural equation modelling

Purpose The Theory of Planned Behavior (TPB) is the most frequently used model in knowledge sharing. However, the empirical results are inconclusive on whether TPB can provide reasonable prediction of knowledge sharing behavior (KSB). This study aims to examine TPB in knowledge sharing and identify potential moderators of relationships among constructs in TPB. Design/methodology/approach This study conducted a systematic review and meta-analysis of 26 studies examining TPB in knowledge sharing. A meta-analytical structural equation model (MASEM) was used to test original and modified TPB models and examine potential moderators. Findings The results show that attitude has the strongest relationship with intention, followed by perceived behavior control and then subjective norms. Intention shows the strongest association with KSB, followed by perceived behavior control. The moderator roles of culture, economic wealth, and information technology support are found in the model. Originality/value This study is the first attempt to provide a systematic review and MASEM in TPB in knowledge sharing

Struggling to achieve a ‘normal life’: A qualitative study of Vietnamese methadone patients

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