The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.

Competition in the cosmetic industries is stiff as more industrial players are striving to capture the market in Malaysia. Cosmetics play a crucial role in addressing image or presentation to others. There is a dearth of information concerning consumers’ perception of the Malaysian Cosmetic Brand (MCB). This article aims to understand how Self-Expressive Value (SEV) and Perceived Value (PV) relate to Brand Identification (BI) and Word of Mouth (WOM) among consumers. Using a self-administered questionnaire contributed to a total of 261 usable respondents and the PLS results indicate that there is a significant relationship between PV and SEV on BI and WOM while BI and WOM meditate the relationship between PV and SEV with Customer Loyalty. This article provides some insights on current local consumers perception and behaviour towards Malaysian cosmetic brands. Thus, MCB marketers need to emphasise the value of their products and reflect consumers’ self-expressive value that will enhance their brand identification and WOM among consumers which may lead to loyalty among users

E-payment Acceptance: Extended UTAUT Model with Security Factor

We examine the impact of different factors that affect the acceptance of e-payment in Jordan. The theoretical base of the research is UTAUT with an additional factor of security. The design of the study is quantitative and the data collection instrument was close-ended questionnaire the included the questions related demography of the respondents as well as the variables presented in the model. The sample size was 370 banks customers. The data analysis were performed using Smart PLS 3. With 5 predictors on behavioural intention, the R2 was 0.461. Effort expectancy, facilitating condition, performance expectancy, and social influence were all positively related to behavioural intention. However, for the perceived security, it is shown that the behavioural intention does not play a significant factor. Finally, our model provides guidelines at the managerial level to advance their system of e-payment

Augmenting halal food integrity through supply chain integration

The purpose of this paper is to highlight the importance of the supply chain integration in augmenting food integrity from the perspective of the focal companies. A series of case studies in four halal food supply chain (fast food, kopitiam, casual dining, and fresh processed food) in Malaysia were conducted in understanding the companies’ best practices in safeguarding halal food integrity. The findings from the case studies were then suited and discussed in the paradigm of arc of integration theory. The results provide strong empirical evidence on how a stronger supply chain integration could enhance halal food integrity. Theoretically, this paper advances supply chain integration paradigm discussion into food industry. It offers a novel understanding of supply chain integration relevancy in food industry and in particular the supply chain integration strategy in safeguarding halal food integrity. In addition, the paper offers propositions on how halal integrity could be better achieved through a range of integration strategies. In practice, the paper offers a way forward to the managers in selecting the most relevant type of supply chain integration practices

MODELLING INTENTION TO VISIT WORLD MONUMENT FUNDED SITE

MODELLING INTENTION TO VISIT WORLD MONUMENT FUNDED SIT

Emergence of Emergency Logistics Centre (ELC): Humanitarian Logistics Operations at the Straits of Malacca

Despite the apprehension of certain parties, the demand for maritime emergency logistics has emerged following the occurrence of maritime accidents around the world while trading activities are performed. The requirement of Emergency Logistics Centre (ELC) is crucial as part of the maritime disaster preparedness at the Straits of Malacca (SOM). The ELC prevents massive losses, should any disaster occur in the rough ocean. Based on unforeseen situations at sea, this paper explores the contributing factors of the ELC in proposing and improving strategies for Kuala Linggi seaport as an ELC. The Exploratory Factor Analysis (EFA) has been employed to achieve the objectives of this paper. The outcome of this paper indicates that resource availability, risk management, and geographical factors are the three key attributes that are substantially required to transform Kuala Linggi seaport into an ELC. Furthermore, disaster preparedness, ELC supply-chain management system, and safety procedures are the crucial components to enhance the operational efficacy at this seaport as an ELC. The findings of this research may contribute to the safety of the maritime route and disaster preparedness at the SOM

A moderation and mediation model for customer revisit intention to non-Halal certified restaurants

Muslims normally  choose Halal-certified  restaurants, as they are obligated to  eat  Halal  (permissible  to  consume)  foods only.   However,  long-running food outlets  run  by non-Muslims,  or restaurants without  the  Halal logo, or even  those  considered  as non-Halal  are  still  popular  among  Muslims.   By adopting  a stimulus-organism-response model, this study  identified the atti- tudinal factors  influencing Muslims to revisit  a restaurant. Using purposive sampling  and  a self-administered survey  questionnaire, data  were collected from major shopping  complexes in Kuala  Lumpur  and Putrajaya. The find- ings revealed that service quality  and image positively affected attitude, and that attitude positively affected revisit intention. Attitude was also found to mediate the relationship between service quality  and image, and service qual- ity and revisit intention. Meanwhile, food quality  had a moderating effect on the relationship between  attitude and revisit  intention. The findings of this study  will benefit many parties,  especially restaurateurs—whether operating Halal-certified  restaurants or otherwise—locally  and globally

A theoretical framework development for hotel employee turnover: Linking trust in supports, emotional exhaustion, depersonalization, and reduced personal

The present research was an empirical endeavor to build a sturdy theorization linking trust in supervisor and co-worker supports, emotional exhaustion, depersonalization, reduced personal accomplishment, and hotel employee turnover at workplace. A quantitative approach and survey methodology were utilized. This research successfully explored the intricate associations between trust-in-support factors and burnout dimensions and uncovered the possible influence of such relationships on employee turnover in the hotel context. In addition, emotional exhaustion and reduced personal accomplishment among burnout constituents significantly affected turnover. These variables also strengthened the influence of trust in supervisor support on hotel employee turnover, acting as significant mediators. A salient role of emotional exhaustion in escalating employee turnover was unearthed. Overall, this research demonstrated the importance of trust in support and its role in reducing the burnout phenomenon among hotel employees and explaining their voluntary turnover decision formation in a satisfactory manner

Adaptation of Industrial Revolution 4.0 in a Seaport System

As pillars of logistics, supply chains, and transport networks, seaports have led to a substantial demand for countless economic advantages. The sustainability and competitive advantage of seaport businesses depend on their ability to adapt to changing business requirements, while Industrial Revolution 4.0 (IR 4.0) is a current phenomenon that connects the global market through smart technologies involving cyber-physical systems to overcome global trade uncertainty. However, focusing only on growing economic benefits might lead to an ineffective sustainable implementation of IR 4.0 within a seaport system. Therefore, this paper compares the current status of IR 4.0 global implementation against the current Malaysian seaport system to ensure that the development of seaports in Malaysia is aligned with technological trends and global requirements. In addition, this paper investigates the critical sustainable factors (CSFs) for the implementation of IR 4.0 in Malaysian seaports. A Focus Group Discussion (FGD) is used to obtain the data from 13 domain experts, from various maritime stakeholders, which is further analysed by using Thematic Analysis. The result has shown that most seaports have started to initiate a fusion by focusing on IR 4.0 adaptation. In contrast, in Malaysia, the seaports in this country are still behind the global trend and are just starting to explore the concept of IR 4.0 instead of expanding to the next level (global benchmark). The current status and CSFs, for the implementation of IR 4.0 in Malaysian seaports, are presented in comparison to global requirements, and the marginal associations between them are shown. As a conclusion, by comparing a global seaport scenario with Malaysian seaports, the main considerations for sustaining the implementation of IR 4.0 in Malaysian seaports can be discovered

A Procedure for Implementing Exploratory Mixed Methods Research into Dry Port Management

Qualitative approach has become the main method of exploring significant dimensions in dry port research.Quantitative approach has also been employed to examine empirical evidence in this research area. The application of mixed methods has been proposed in the dry port research to provide a multidimensional insight into seaport research issues. This paper provides guidance on mixed method application in dry port research and demonstrates that the implementation of mixed methods research is capable of providing comprehensive results by integrating qualitative and quantitative results in a single research. The availability of different dimensions and alternative designs lends this approach wide applicability, facilitating the production of valid and reliable outcomes and ensuring high level of generalizability of dry port research

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real estate companies. The paper used electronic word-of-mouth (e-WOM) as a mediator and reliability as a moderator of the relationship between e-WOM and customers’ purchase intention. A conceptual model comprised VSMM dimensions (informative content, entertainment content, and remunerative content), which affect the purchase intention of customers, mediated by thee WOM construct. The construct of reliability moderated the link between e-WOM and purchase intention. Questionnaires were distributed through Google Forms to respondents selected by convenience sampling; as a result, 250 responses were received. PLS-SEM was used to analyze the data and test the hypotheses. The results confirmed a significant impact of VSMM and e-WOM on purchase intentions. In addition, the study found that e-WOM mediates the relationship between VSMM and purchase intention, and reliability moderates the link between e-WOM and purchase intention. The results can help Jordanian real estate companies employ VSMM to increase their customers’ purchase intentions