Mediaproduct as a Subject of Advertising in Print and Network Mass Media

The study examines the ways and forms of promoting media products. The experience of written scientific literature on media management and media marketing is summarized. A typology of advertising is drawn up, its effect on the addressee is characterized. Based on the created matrix, 20 advertising messages from nine printed and network publications of the municipal, regional and federal levels are analyzed (“Novaya Gazeta”, “Komsomolskaya Pravda”, “Argumenty i Fakty”, “Sobesednik”, “Russkiy Reporter”, “Zdorovie”, “Iskra” (Lysva) “ETV”, “Takie dela”, “E1.ru”, “Znak.com”). As a result of the analysis, the most effective methods for promoting media products are identified, both for print and network publications. Practical recommendations of the media are given.В настоящем исследовании рассматриваются способы и формы продвижения продуктов СМИ. Обобщается опыт написанной научной литературы о медиаменеджменте и медиамаркетинге. Составляется типология рекламы, характеризуется ее воздействие на адресата. На основе созданной матрицы анализируется 20 рекламных сообщений из девяти печатных и сетевых изданий муниципального, регионального и федерального уровней («Новая газета», «Комсомольская правда», «Аргументы и Факты», «Собеседник», «Русский репортер», «Здоровье», «Искра» (г. Лысьва) «ЕТВ», «Такие дела», «Е1.ru», «Znak.com»). В результате анализа выявляются наиболее эффективные методы продвижения медиапродуктов как для печатных, так и для сетевых изданий. Даются практические рекомендации СМИ

Advances in Methods for tRNA Sequencing and Quantification

In the past decade tRNA sequencing (tRNA-seq) has attracted considerable attention as an important tool for the development of novel approaches to quantify highly modified tRNA species and to propel tRNA research aimed at understanding the cellular physiology and disease and development of tRNA-based therapeutics. Many methods are available to quantify tRNA abundance while accounting for modifications and tRNA charging/acylation. Advances in both library preparation methods and bioinformatic workflows have enabled developments in next-generation sequencing (NGS) workflows. Other approaches forgo NGS applications in favor of hybridization-based approaches. In this review we provide a brief comparative overview of various tRNA quantification approaches, focusing on the advantages and disadvantages of these methods, which together facilitate reliable tRNA quantification

АЗОТНЫЙ РЕЖИМ ТОРФЯНЫХ ПОЧВ СЕВЕРНОГО ЗАУРАЛЬЯ

The paper highlights the results of many-year (1982-1992, 2011-2014 гг.) research on the concentration of mineral nitrogen in the arable medium peat soil layer of the forest-steppe of Trans Urals zone. The research was carried out on the experimental-reclamation system Reshetnikovo located in the central part of the Tarman bog on the second lacustrine-alluvial basin of the Tura River in Tyumen region. The soils on the experimental plot have a slightly acidic reaction (5.2 - 5.9), relatively low hydrolytic acidity (28.1 - 40.8 mg-eqv/100 g of soil), relatively low degree of base saturation (61.7 - 75.5%), high gross nitrogen concentration (3.1 - 3.9%), low concentration of phosphorus (0.09 - 0.14%) and potassium (0.02 - 0.05%). The researchers found out that mineralization of peat is slow and almost always fails to provide sufficient and continuous supply of nitrogen, despite its large gross reserves. Due to insufficient number of mobile nitrogen compounds from peat organic matter during the growing season it is necessary to apply nitrogen fertilizers. When peat soils contain low concentrations of phosphorus (0.7 - 3.7 mg/100 g of soil), the highest number of nitrate nitrogen is accumulated in the arable layer under perennial grasses due to its low consumption for the yield. Re-reclaimed peat soil is characterized by negative nitrogen concentration. As perennial grasses require nitrogen, it is fulfilled by means of fertilizers on 41.4 - 72%. The authors observed a tendency of reducing nitrate reserves under perennial grasses even if nitrogen fertilizers are applied. This indicates a decrease in the mineralization rate of peat organic matter. The ammonium nitrogen concentration increases. Discontinuance of nitrogen fertilizers use reduces the nitrate nitrogen concentration on 30-49% in the first year and on 46.7-59.1% by the end of the fourth year of after-effect. The amount of ammonium nitrogen increases in 1.6-3.7 times in 4 years.Изложены результаты многолетних (1982–1992, 2011–2014 гг.) исследований по содержанию минерального азота в пахотном слое среднемощной торфяной почвы лесостепной зоны Северного Зауралья. Исследования проведены на опытно-мелиоративной системе Решетниково, расположенной в центральной части Тарманского болотного массива на второй озерно-аллювиальной террасе р. Туры в Тюменской области. Почвы опытного участка имеют слабокислую реакцию среды (5,2–5,9), относительно низкую гидролитическую кислотность (28,1–40,8 мг-экв/100 г почвы), сравнительно низкую степень насыщенности основаниями (61,7–75,5%), высокое содержание валового азота (3,1–3,9%), низкое – фосфора (0,09–0,14%) и калия (0,02–0,05%). В результате исследований установлено, что процесс минерализации торфа идет медленно и почти всегда не может обеспечить достаточный и непрерывный приток усвояемого азота несмотря на его большие валовые запасы. В связи с недостаточно высокими темпами мобилизации подвижных соединений азота из органического вещества торфа в течение вегетационного периода необходимо вносить азотные удобрения. При низкой обеспеченности торфяных почв доступным фосфором (0,7–3,7 мг/100 г почвы) в пахотном слое под многолетними травами накапливается максимальное количество нитратного азота из-за малого его потребления на формирование урожая. Для вновь осваиваемой торфяной почвы характерен отрицательный баланс азота. Потребность многолетних трав в азоте удовлетворяется за счет удобрений на 41,4–72%. Под многолетними травами имеет место тенденция к сокращению запасов нитратов даже при внесении азотных удобрений, что свидетельствует о снижении темпов минерализации органического вещества торфа. При этом содержание аммонийного азота повышается. Прекращение использования азотных удобрений снижает содержание нитратного азота на 30–49% в первый год и на 46,7–59,1% к концу четвертого года последействия. Количество аммонийного азота через 4 года увеличивается в 1,6–3,7 раза

Concept of Vibrnprotection of Buildings and Structures in the Field of Construction Standards of the Russian Federation

In the first part, the technique of measuring the level of vibration during the passage of rail transport is considered. The peculiarity of the considered impact is its short duration and regular repeatability during the day (10 s when the metro composition passes through the measurement range with repetition every 1.5–3 minutes for 21 hours a day). The predicted level of vibration and the level of structural noise depending on it are determined by measurements when inspecting a building construction site or, if there are no rail transport lines at the time of construction, by calculation or measurements on existing analogues. When comparing the results of the forecast with the levels of vibration and structural noise that are acceptable for the HF RF, the specific case solves the question: whether buildings are vibroprotective or not. The choice of a method for evaluating the measurement results from the three recommended in the RF SN is decisive in answering this question. It is shown, that only the use of the spectral method is permissible. The remaining two methods, based on obtaining an average over the measurement period (about 30 minutes) of the level, give underestimated results such as "average profile", which contradicts the principle of avoiding "significant concern" underlying sanitary norms. In the second part, the implemented method of building vibroprotection using rubber-metal multilayer replaceable vibration isolators located in openings arranged in the vibrous grooves between the protected and non-protected parts of the building is considered. The method allows to construct buildings of any number of floors, regardless of the availability of rail transport routes and the season, and ensures compliance with the requirements of the sanitary standards of the Russian Federation and SNiP for durability, reliability and durability of buildings vibroinsulated by this method. The third part shows that the use of rubber in vibration isolators does not contradict the requirements of FZ-384 "On the Safety of Buildings and Structures", since when a few or all vibration insulators burn out in openings, the building collapses by the size of the gap of a vibrating joint in areas between openings. Conclusions on the article: 1) the substantiation of the spectral method of measurement allows to realistically assess the need for the use of vibration protection in accordance with the requirements of the RF SN; 2) The system of vibration isolation of buildings, adopted in practice, with the help of rubber-metal vibration insulators ensures that all requirements of the MV of the Russian Federation and SNiP are fulfilled for durability, reliability and durability; 3) a constructive solution of vibration protection ensures unconditional compliance with the requirements of the Federal Law FZ-378 for fire safety of a vibration-proof building when a vibration isolator burns out

The concept of implementing distributed registry technology in the activities of wholesale distribution centers

The paper considers the conceptual aspects of the application of distributed ledger technology elements (blockchain) and their derivative smart contract for the construction of automated transactions on the example of individual business tasks of large wholesale distribution centers. In the course of the study, the elements and properties of the smart contract characteristic of the subject area under study were determined, as well as the conditions, types of business operations and the corresponding data allowing them to consider the business object state with its subsequent implementation in the smart contract transaction

Choosing a Prototype for the Inference Method on Semantic Graphs

The results of a literary and analytical review of analogues are considered in order to select a prototype for the inference method on semantic graphs