9 research outputs found

    Marketing strategy of the resort

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    The aim of this thesis is to create an effective marketing strategy for a company in Prague, which profiles itself as a sport and social resort. In practice, the marketing strategy will be an essential part of the business plan. The thesis is divided into three parts – theoretical, practical, and the design of the marketing strategy itself. The first part of the thesis maps out the theoretical relationship of corporate strategy, tourism and services specification, marketing in services, marketing strategy, and market analysis to the hospitality industry. The information from the theoretical part is then used as a foundation for the practical part of the thesis. The practical part of the thesis consists of the characteristics of the researched resort. Using the necessary environmental and market analyses, a marketing mix is created, which is also based on the results of the marketing research. Subsequently, the actual marketing strategy proposal is developed.Cílem této práce je vytvořit efektivní marketingovou strategii pro podnik v Praze profilující se jako sportovně – společenský resort, která bude v praxi nezbytnou součástí podnikatelského plánu. Práce je rozložena do tří částí – teoretické, praktické a návrhu vlastní marketingové strategie. První část práce mapuje teoretický vztah podnikové strategie, specifikace cestovního ruchu a služeb, marketing ve službách, marketingové strategie a analýzy trhu k podniku v oboru. Informace z teoretické části jsou následně použity jako základy pro praktickou část práce. Praktická část diplomové práce se skládá z charakteristiky výzkumného resortu. Využitím nezbytných analýz prostředí a trhu je vytvořen marketingový mix, který je rovněž opřen o výsledky marketingového výzkumu. Následně je vypracován vlastní návrh marketingové strategie

    Coordinatively unsaturated complexes of macrocyclic amides

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    Growing number of citizens in developed countries suffers from neurodegenerative diseases. According to World Health Organization (WHO) dementias affect 55,2 million people and their incidence was doubled over last 20 years. Althought the number of cases is increasing, there is still no effective way for their diagnostics or treatment. With development of implantology, there are still common bacterial diseases as a result of formation of bacterial biofilms on unnatural surfaces. The development of synthetic nucleases which could prevent formation of biofilms is therefore one of the scientific aims. The aim of this bachelor thesis is preparation of polyazamacrocycles which contain amino and amidic functional groups. It can be assumed that these compounds will deprotonate amidic groups after coordination of copper(II) ion. These systems are designed to serve as agents for diagnostics of neurodegenerative diseases using positron emission tomography. In addition, as the complexes are coordinatively unsaturated, they can potentially show an artificial nucleases activity and ability to hydrolytically cleave bacterial biofilms

    Vhodné intervence pro školní sociální práci na českých školách dle zahraniční praxe

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    OBJECTIVES: The aim of this systematic literature review is to identify appropriate interventions in school social work practice. THEORETICAL BASE: The relevant theoretical concepts for making choices in the review is the Evidence-Based process in the context of the currently described effective interventions of school social work in international practice, primarily in the United States of America for its wide choice of experience. METHODS: For purposes of this study, the findings from professional theory and school social work practice in the current period from 2011 to 2021 were located and synthesized. The best available evidence relating to a specific research question was identified based on critical appraisal in order to provide informative and evidence-based insights into school social work practice. The search criteria in professional publication databases were based on keywords entered in a Czech-English combination: School Social Work, Intervention, Systematic Review, Meta-analysis. OUTCOMES: The results of the systematic literature review provide inspiring evidence-based interventions for the implementation of school social work in the Czech schools. SOCIAL WORK IMPLICATIONS: The analysed international professional sources together with research studies in the Czech Republic aim to unequivocally support the implementation of school social work and its interventions in the educational process with the justified, proven effectiveness of eliminating socially pathological phenomena, otherwise hindering education and reducing student achievements and school success.CÍLE: Cílem tohoto systematického literárního přehledu je identifikovat vhodné intervence v praxi školní sociální práce. TEORETICKÝ ZÁKLAD: Relevantními teoretickými koncepty pro rozhodování v přehledu je proces Evidence-Based v kontextu aktuálně popisovaných efektivních intervencí školní sociální práce v mezinárodní praxi, především ve Spojených státech amerických pro široký výběr zkušeností. METODY: Pro účely této studie byly lokalizovány a syntetizovány poznatky z odborné teorie a praxe školní sociální práce v aktuálním období let 2011 až 2021. Nejlepší dostupné důkazy týkající se konkrétní výzkumné otázky byly identifikovány na základě kritického hodnocení s cílem poskytnout informativní a na důkazech podložený pohled na praxi školní sociální práce. Kritéria vyhledávání v databázích odborných publikací byla založena na klíčových slovech zadaných v česko-anglické kombinaci: Školní sociální práce, Intervence, Systematický přehled, Metaanalýza. VÝSLEDKY: Výsledky systematického přehledu literatury poskytují inspirativní intervence založené na důkazech pro implementaci školní sociální práce v českých školách. DŮSLEDKY SOCIÁLNÍ PRÁCE: Analyzované mezinárodní odborné zdroje spolu s výzkumnými studiemi v ČR mají za cíl jednoznačně podpořit realizaci školní sociální práce a jejích intervencí do výchovně vzdělávacího procesu s oprávněnou, prokázanou účinností eliminace sociálně patologických jevů, jinak ztěžujících vzdělávání a snížení výsledků žáků a školní úspěšnosti

    VYBRANÉ SOCIÁLNÍ DETERMINANTY ZDRAVÍ U RODIN S DĚTMI S POSTIŽENÍM

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    The article presents information on the social determinants of health that affect families with children with disabilities. Results are based on a study of the project: Social determinants of health in the selected target groups. The qualitative study using in-depth interview. File sub-research consisted of six complete families with a child with disabilities in the age range of 6-15 years. Families were selected by stratified purposive sampling.The aim of the qualitative study using in-depth interviews to identify the key social determinants of health for families caring for a child with a disability and their subsequent examination of quantitative research strategies within the project ZSF JU. Significant issues have proven to social support, stress and social status. Stress of mothers of children with intellectual disabilities is not affected by the sex of the child and is not dependent on the age of the mother. Social networkof families is made up of close family, friends, community and the professionals who assist them in the care of children with disabilities. Parents consider it very important need to share their difficulties, both at the institutional level and a personal level. Central to the care of their children consider quality social and health services, provided primarily to non-profit sector or sectors of church organizations. Based on the results of qualitative research on families with a child with disabilities, it is clear that the most important for respondents to maintain the social status of the permanence of at least one family member full-time and given the age of the child with disabilities and other children in the family and the opportunity to find part-time the second member of the family. Social and health services are those instruments from the perspective of the social determinants of health, thanks to which can effectively prevent the risk of social exclusion of families with children with disabilitie

    Selected social determinants of health among families with children with disabilities

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    The article presents information on the social determinants of health that affect families with children with disabilities. Results are based on a study of the project: Social determinants of health in the selected target groups. The qualitative study using in-depth interview. File sub-research consisted of six complete families with a child with disabilities in the age range of 6-15 years. Families were selected by stratified purposive sampling. The aim of the qualitative study using in-depth interviews to identify the key social determinants of health for families caring for a child with a disability and their subsequent examination of quantitative research strategies within the project ZSF JU. Significant issues have proven to social support, stress and social status. Stress of mothers of children with intellectual disabilities is not affected by the sex of the child and is not dependent on the age of the mother. Social networkof families is made up of close family, friends, community and the professionals who assist them in the care of children with disabilities. Parents consider it very important need to share their difficulties, both at the institutional level and a personal level. Central to the care of their children consider quality social and health services, provided primarily to non-profit sector or sectors of church organizations. Based on the results of qualitative research on families with a child with disabilities, it is clear that the most important for respondents to maintain the social status of the permanence of at least one family member full-time and given the age of the child with disabilities and other children in the family and the opportunity to find part-time the second member of the family. Social and health services are those instruments from the perspective of the social determinants of health, thanks to which can effectively prevent the risk of social exclusion of families with children with disabilities

    VYBRANÉ SOCIÁLNÍ DETERMINANTY ZDRAVÍ U RODIN S DĚTMI S POSTIŽENÍM

    No full text
    The article presents information on the social determinants of health that affect families with children with disabilities. Results are based on a study of the project: Social determinants of health in the selected target groups. The qualitative study using in-depth interview. File sub-research consisted of six complete families with a child with disabilities in the age range of 6-15 years. Families were selected by stratified purposive sampling.The aim of the qualitative study using in-depth interviews to identify the key social determinants of health for families caring for a child with a disability and their subsequent examination of quantitative research strategies within the project ZSF JU. Significant issues have proven to social support, stress and social status. Stress of mothers of children with intellectual disabilities is not affected by the sex of the child and is not dependent on the age of the mother. Social networkof families is made up of close family, friends, community and the professionals who assist them in the care of children with disabilities. Parents consider it very important need to share their difficulties, both at the institutional level and a personal level. Central to the care of their children consider quality social and health services, provided primarily to non-profit sector or sectors of church organizations. Based on the results of qualitative research on families with a child with disabilities, it is clear that the most important for respondents to maintain the social status of the permanence of at least one family member full-time and given the age of the child with disabilities and other children in the family and the opportunity to find part-time the second member of the family. Social and health services are those instruments from the perspective of the social determinants of health, thanks to which can effectively prevent the risk of social exclusion of families with children with disabilitie
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