ANALISIS PENDEKATAN INTERNAL DAN EKSTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA

This research in first year aim to to analyse influence signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta. Research done at chosen region that is: at Kampoeng  Batik Laweyan Surakarta. internal issue in this research is what there are influence which signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta.  Independent variable of this research are culture factor (X1), social factor (X2), personality factor (X3), and psychological factor (X4). And for dependen variable that is buying decision of  batik product at Kampoeng Batik Laweyan Surakarta (Y). This research use primary and secundary data. Primary data obtained from technique of survey field by spreading quetioner at consumer buying batik at Kampoeng Laweyan Surakarta, while data sekunder obtained from various source publicized. Result of research indicate that the 1) variable of culture factor have the influence which signifikan to buying decision of product , social factor variable have the influence which signifikan to buying decision of product, variable of personality factor have the influence which signifikan to buying decision the product, and psychological factor variable have the influence which signifikan to decision buy the product 2) result of analysis test the F of variable of culture factor, social factor, personality factor, and  psychological factor  together have the influence which signifikan to buying decision of product 3) result of calculation to assess the R2 obtained  78,4% variation changing to decision product explained by variation changing of culture factor, social factor, personality factor, and  psychological factor. While the rest equal  21,6% explained by other factor which don’t observation

ANALISIS PENGARUH SOCIAL MEDIA MARKETING, INOVASI SARANA PRASARANA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN WISATAWAN BERWISATA DI SOLO

Tujuan penelitian ini ialah menganalisis pengaruh social media marketing, inovasi sarana prasarana dan kualitas pelayanan terhadap keputusan wisatawan berwisata di solo. Metode penelitian ini ialah kualitatif, adapun desain penelitian ini adalah korelasional. Jenis data yang digunakan dalam penelitian ini adalah data primer dengan mengumpulkan data dengan menggunakan observasi, wawancara dan dokumentasi objek wisata. Populasi dalam penelitian ini adalah pariwisata di Kota Solo. Dalam penelitian ini terdapat tiga objek wisata yang dijadikan sampel yakni Heritage Batik Keris, Pura Mangkunegaran, dan Rumah Atsiri Indonesia.  Hasil penelitian ini ialah social media marketing pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata. Inovasi sarana prasarana pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata. Kualitas pelayanan pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata Menurut data yang sudah dihasilkan dari hasil wawancara, disebutkan bahwa social media marketing, inovasi sarana prasarana, dan kualitas pelayanan berpengaruh signifikan terhadap ketiga objek pariwisata yang sudah diteliti, objek pariwisata tersebut yaitu Heritage Batik Keris (Omah Lowo), Pura Mangkunegaran, dan Rumah Atsiri Indonesia

Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Kepuasan Konsumen Di Hotel Alana Surakarta

This study aims to analyze the influence of service quality, price and location to customer satisfaction in Hotel Alana Surakarta. Respondents taken in this research are 100 respondents. The test results using multiple linear regression analysis, sobelt test, validity test and reliability. Findings obtained in this analysis is the quality of service and location have a significant positive effect on customer satisfaction. while at the price does not have a significant effect on customer satisfaction. In the F test simultaneously variable quality of service, price and location have a significant effect on customer satisfaction

Pengaruh Persepsi Harga dan Citra Merek Terhadap Keputusan Pembelian Produk di UMS Bookstore (Studi Kasus pada Mahasiswa Progam Studi Manajemen Angkatan 2015 dan 2016 Universitas Muhammadiyah Surakarta)

The objective of this research is to find out the influence of price perception, brand image and both price perception and brand image at once towards the purchase decision of UMS Bookstore’s products done by the prospective customer. It is done through the case study of Universitas Muhammadiyah Surakarta’s students majoring management study from the year of 2015 and 2016. Practically, this research is beneficial for; 1) giving conceptual contribution for UMS Bookstore’s administrator as marketing strategy reference, 2) giving more knowledge in terms of producing the concept of price perception, brand image and purchase decision, 3) a reference in doing a similar research of which variable is different. This research belongs to survey research, employing questionnaire as its instrument. The population of this research covers all of the 2015 and 2016 management students of Universitas Muhammadiyah Surakarta. A Requirement of having visit and purchase frequency in UMS Bookstore at least once during their study is applied. Purposive sampling is applied by employing 110 respondents as the samples. The data is obtained through the questionnaire that has been validated and reliably tested. Multiple linear regression has been employed as its analysis technique to assess the hypothesized model statistically. The result shows that there is a positive and significant influence of perception price towards the purchase decision in UMS Bookstore, it is proven by t value = 3,206 with significant value 0,002 (0,002 < 0,05). There is a positive and significant influence of brand image towards purchase decision in UMS Bookstore, proven by t value = 5,71 with significant value 0,000 (0,000 < 0,05). There is also a positive and significant influence of both price perception and brand image towards purchase decision in UMS Bookstore, proven by F statistic value = 28,608 with significant value 0,000 (0,000<0,05)

Analisis Faktor E-Service Quality Dan Nilai Yang Diterima Terhadap Loyalitas Pelanggan Dalam Pembelian Online Melalui Shopee.Co.Id Di Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta

PT Shopee Indonesia, better known by Shopee is one of the shopping centers managed by Garena (renamed SEA Group) and its e-commerce success in exploiting the opportunities of e-commerce market in Indonesia with the site that is Shopee.Co.Id. This study focuses on consumers who have made online purchases through Shopee and are interested in loyalty. This study aims to determine the effect of e-service quality and perceived value on customer loyalty in online purchases through shopee.co.id. Subjects in this study are students of University Muhammadiyah Surakarta (UMS) Faculty of Economics and Business, are interested to loyal in online purchases through the website Shopee.co.id. The number of samples in this study 100 respondents. The sampling technique used purposive sampling. The analysis tool in this study using multiple linear regression analysis, partial test (t test), simultaneous test (F test) and coefficient of determination (R2). In conclusion, the results of research shows that e-service quality and perceived value have a positive and significant effect on customer loyalty. Simultaneously e-service quality and perceived value to customer loyalty have fit model. In the model established e-service quality and perceived value have the ability to explain customer loyalty decision of 45.1% and the remaining 54.9% is still influenced by other variables

Analisis Pengaruh Kompensasi, Lingkungan Kerja, dan Kesehatan Keselamatan Kerja terhadap Kepuasan Kerja Karyawan Studi Kasus pada Karyawan Luwes pasar Raya Purwodadi)

This study aims to analyze the effects of compensation, work environment, and occupational safety health on employee job satisfaction. A study conducted at Luwes Pasar Raya Purwodadi. Samples taken in the study were 100 respondents who worked at Luwes Pasar Raya Purwodadi. Analytical methods used are multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that work environment, compensation, and occupational health & safety have a positive and significant impact on employee job satisfaction. In the model established work environment, compensation, and occupational health and safety variables are able to explain employee job satisfaction variable of 21.1% and the remaining 78.9% is still influenced by other variables

Analisis Pengaruh Gaya Hidup dan Kepercayaan Merek Terhadap Keputusan Pembelian Handphone Samsung Di Kota Purwodadi

Mobile brand Samsung is one of the world's famous smart phone brands originating from Korea. This study focuses on consumers who use Samsung brand mobile phones. The type of research is quantitative descriptive method. This study aims to identify: the influence of lifestyle and brand trust together and individually to the decision of purchasing Samsung mobile phone in Purwodadi City. Subjects in this study are Samsung mobile users who are in Purwodadi City. The number of samples in this study 100 respondents. Sampling technique using purposive sampling. Analyzer in this research using multiple linear regression analysis, simultaneous test (F test), partial test (t test) and Test coefficient of determination (R2). Based on the results of research indicate that partially and simultaneously lifestyle and brand trust on Samsung mobile phone purchase decision have positive and significant effect. In the model established lifestyle and brand trust able to explain the purchase decision variable of 47.5% and the remaining 52.5% is still influenced by other variables. Keywords: lifestyle, brand trust, purchasing decision, Samsung

Analisis Pengaruh Kualitas Produk dan Brand Trust Terhadap Keputusan Pembelian Sepeda Motor Honda Beat di Surakarta

This study aims to analyze the effect of Product Quality and Brand Trust on the purchase decision of Honda Beat motorcycle in Surakarta. Population and Sample in this study is a community that owns and uses Honda Beat motorcycles in Surakarta. The sample used amounted to 100 respondents while the sampling technique using Purposive Sampling technique. Data type is Primary data. Data collection tool using Questionnaire. Data analysis method used in this research is multiple linear regression analysis. The results of this study indicate that the quality of products and brand trust has a positive and significant impact on purchasing decisions Honda Beat motorcycles

Pengaruh Keterampilan Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Gunung Subur Sejahtera Karanganyar

This study aims to analyze the influence of skills and motivation on employee performance. Study conducted by PT. Gunung Subur Sejahtera Karanganyar. Samples taken as many as 100 respondents working in PT. Gunung Subur Sejahtera Karanganyar. The analysis method used is multiple linear regression analysis, validity and reliability test and hypothesis test. The result of this research is conclusion (1) skill have positive and significant effect to employee performance, (2) motivation have positive and significant influence to employee performance

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk VIA Media Sosial Di Soloraya

The purpose of this research is to annul the factors that influence Lifestyle, Product Variation, Convenience of Purchasing Decisions. The results of this study are expected to be a guideline for determining the steps to be taken in purchasing products via social media by considering Lifestyle, Product Variation, and Convenience of Purchasing Decisions. This type of research uses quantitative research and is in the form of primary data. The population in this study are all consumers who purchase products through social media at Soloraya, while the sampling technique is using the purposive sampling method that is 100 respondents with criteria for social media users and can use social media to purchase products at Soloraya. This research uses SmartPLS 3.0 data analysis method. Based on the results of this study it can be concluded that 1) Lifestyle variables have a significant positive effect on product purchasing decisions via social media at Soloraya. 2) Variable product variations have a significant positive effect on product purchasing decisions via social media at Soloraya. 3) The comfort variable has a significant positive effect on product purchasing decisions via social media at Soloraya