CAUSE RELATED MARKETING OF DAILY CONSUMPTION ITEMS AND THEIR IMPACT ON BUYING DECISION OF CONSUMERS OF ROHTAK DISTRICT

Cause related marketing (Cr M) has been playing a significant role for understanding a strategically located position and tool of the marketing which tend to Links product or Company or brand to relevant cause. The present study is related to children welfare activities of Tata Foundation. This foundation works through CRY, A noted NGO; which works as a noble cause supporting the children’s education. Tata Foundation has been using Tata Salt and Tata tea; as their product for promoting the educationamong the children. The study is based on primary source of information, which has taken from 200 respondents who make use of Tata Salt and Tata tea for their daily consumption. These two consumers items are daily users, who have given significant contribution on one packet @ Rs 1 per packet which goes to promote the children’s education as a significant contribution; contributed by the salt and tea consumers. On the basis of this study, shows a considerable impact on decision making of these two products; as tested by t-test on the propensity of buying these two products in view of welfare oriented task for the children

In Vitro Anti Microbial Activity of Roylea elegans, Chrozophora tinctoria, and Daphniphyllum himalaense

Herbal combination plays a major role in enhancing the activity due to its synergetic effects. Many well-known plants possess their antibacterial activity individually, and a combination of these may lead to the better efficacy of results. Plants belonging to the family Euphorbiaceae and Laminaceae possess an excellent antibacterial effect against various bacteria. However, secondary metabolites like; terpenes, alkaloids, and phenolic compounds are well for their free radical scavenging activity, which may inhibit the growth of microorganisms. Thus, the combination of these herbal plants is evaluated for antibacterial activity using hydrogel forms solution

Post Event Investigation of Multi-stream Video Data Utilizing Hadoop Cluster

Rapid advancement in technology and in-expensive camera has raised the necessity of monitoring systems for surveillance applications. As a result data acquired from numerous cameras deployed for surveillance is tremendous. When an event is triggered then, manually investigating such a massive data is a complex task. Thus it is essential to explore an approach that, can store massive multi-stream video data as well as, process them to find useful information. To address the challenge of storing and processing multi-stream video data, we have used Hadoop, which has grown into a leading computing model for data intensive applications. In this paper we propose a novel technique for performing post event investigation on stored surveillance video data. Our algorithm stores video data in HDFS in such a way that it efficiently identifies the location of data from HDFS based on the time of occurrence of event and perform further processing. To prove efficiency of our proposed work, we have performed event detection in the video based on the time period provided by the user. In order to estimate the performance of our approach, we evaluated the storage and processing of video data by varying (i) pixel resolution of video frame (ii) size of video data (iii) number of reducers (workers) executing the task (iv) the number of nodes in the cluster. The proposed framework efficiently achieve speed up of 5.9 for large files of 1024X1024 pixel resolution video frames thus makes it appropriate for the feasible practical deployment in any applications

SWEET FUTURE OF STEVIA: A MAGICAL SWEETENER

  The plant Stevia rebaudiana is mainly found in tropical and subtropical regions from western North America to South America. This genus is having near about 240 species of shrubs and herbs in the sunflower family (Asteraceae). It exhibits various properties such as antibacterial, antifungal, anti-inflammatory, antimicrobial, antiviral, antiyeast, cardiotonic, diuretic, hypoglycemic, hypotensive tonic, and vasodilator effect. It is an important source of a number of antioxidants, for example, benzoic acid, caffeic acid, chlorogenic acid, ferulic acid, rozmaric acid, protocatechuic acid, salicylic acid, and their derivatives and flavonoids including campherol derivatives, catechin, and its derivatives, epicatechin, luteolin, and its derivatives, rutin, and its derivatives. Day by day, there is remarkable increase in demand of high potency sweeteners. The increasing number of diabetic patients and health conscious individuals would push forward the need for alternatives to sugar. The extract from leaves of Stevia is 200 times sweeter than sugar (glucose, fructose, sucrose, maltose, and lactose). Stevia is a potential alternative source for replacing artificial sweeteners such as saccharin, aspartame, and asulfam

Batch and bulk adsorptive removal of anionic dye using metal/halide-free ordered mesoporous carbon as adsorbent

The authors are grateful to the Ministry of Human Resource Development of the Government of India for financial support through the SPARC Project- SPARC/2018–2019/P307/SL. One of the authors (Asna Mariyam) is also grateful to MANIT, Bhopal for providing fellowship assistance. We thank the University of St Andrews for a PhD scholarship for FS. We acknowledge EPSRC Strategic Resources Grant (EP/R023751/1).The present report is an outcome of investigations to assess the adsorptive potential of a synthesized metal- and halide-free variant of ordered mesoporous carbon (OMC) towards an anionic azo dye, Methyl Orange. The results of preliminary studies, carried out in batch mode, helped in setting up the process variables to achieve optimum adsorption conditions. The experimental data were then fitted to Langmuir, Freundlich, Temkin, and Dubinin-Radushkevitch isotherm models. The equilibrium data fitted well to the Langmuir model at 303 K and the monolayer adsorption capacity was 0.33 mmol g−1. The adsorption kinetics were explored by fitting the data to pseudo-first-order and pseudo-second-order kinetic models. The latter described the kinetics well, as indicated by higher regression coefficients. To elucidate the mechanism of mass transfer, various well-known mathematical models were employed. The adsorption of the dye was found to involve particle diffusion. Thermodynamic studies revealed that the adsorptive uptake of Methyl Orange by the OMC was spontaneous (ΔG0 = −23.71 kJ mol−1) and exergonic (ΔH0 = −123.15 kJ mol−1). Finally, the bulk removal of the anionic dye was investigated through column operations followed by column regeneration (desorption) studies. Column saturation of up to 96.55% could be realized. Values for dye recovery reached up to 93.26%. The column efficiency was then evaluated by carrying out three consecutive adsorption/desorption cycles. The results obtained indicated that the adsorbent has a good ability to eliminate Methyl Orange from wastewater, both in batch and column operations.PostprintPeer reviewe

Estimation of Soil Erosion and Net Sediment Trapped of Upper-Helmand Catchment in Kajaki Reservoir Using USLE Model and Remote Sensing GIS Technique

Soil erosion is a serious problem and greatest destroyer to land cover management and resources of the Upper-Helmand river basin catchment. The Upper-Helmand river basin catchment covers an area of 46,793 square kilometers. In the present study, Universal Soil Loss Equation (USLE) model with Remote Sensing and Geographical Information System (GIS) techniques have been used to estimate soil erosion risks and sediment yield at the Upper-Helmand catchment outlet (Kajki reservoir). Potential soil erosion and magnitude are determined in the catchment. Using USLE model, soil erosion map has been prepared and presented, which will be helpful for conservational and management practices to reduce soil erosion and its yield into the reservoir. It is also found that the average soil erosion from the catchment is 4.48ton/ha/year and corresponding sediment yield trapped at the Kajaki reservoir

Adsorptive removal of hazardous anionic dye ‘‘Congo red” from wastewater using waste materials and recovery by desorption

The present investigation assesses the applicability of waste materials—bottom ash and deoiled soya—for the removal of the colorant Congo red from wastewaters. The adsorption characteristics and dye removal efficiency of adsorbents have been determined by investigating factors such as effect of pH, effect of concentration of the dye, amount of adsorbents, contact time, and temperature. Langmuir, Freundlich, Tempkin, and Dubinin–Radushkevich isotherm models have been used to evaluate the ongoing adsorption. With the help of adsorption isotherm data different thermodynamic parameters such as free energy; enthalpy, and entropy have been calculated. The estimated free energy has been obtained as 21.52 kJ mol1 for bottom ash and 16.88 kJ mol1 for deoiled soya. On the basis of pseudo-first-order and pseudo-second-order kinetic equations different kinetic parameters have been obtained. Column operations depicted good adsorptive tendencies for Congo red with 96.95% and 97.14% saturation of dye on bottom ash and deoiled soya, respectively. Regeneration of the saturated columns has been made by eluting NaOH solution and more than 90% dye has been recovered in both cases

Adsorptive removal of hazardous anionic dye ‘‘Congo red” from wastewater using waste materials and recovery by desorption

The present investigation assesses the applicability of waste materials—bottom ash and deoiled soya—for the removal of the colorant Congo red from wastewaters. The adsorption characteristics and dye removal efficiency of adsorbents have been determined by investigating factors such as effect of pH, effect of concentration of the dye, amount of adsorbents, contact time, and temperature. Langmuir, Freundlich, Tempkin, and Dubinin–Radushkevich isotherm models have been used to evaluate the ongoing adsorption. With the help of adsorption isotherm data different thermodynamic parameters such as free energy; enthalpy, and entropy have been calculated. The estimated free energy has been obtained as 21.52 kJ mol1 for bottom ash and 16.88 kJ mol1 for deoiled soya. On the basis of pseudo-first-order and pseudo-second-order kinetic equations different kinetic parameters have been obtained. Column operations depicted good adsorptive tendencies for Congo red with 96.95% and 97.14% saturation of dye on bottom ash and deoiled soya, respectively. Regeneration of the saturated columns has been made by eluting NaOH solution and more than 90% dye has been recovered in both cases

Fixed-bed adsorption of the dye Chrysoidine R on ordered mesoporous carbon

Funding: The authors are grateful to the Ministry of Human Resource Development of the Government of India for financial support through the SPARC initiative (project: SPARC/2018-2019/P307/SL). One of the authors (AM) is thankful to MANIT, Bhopal for providing fellowship support.Herein, the efficiency of an ordered mesoporous carbon (OMC), synthesized through metal and halide free pathways, is evaluated to remove an anionic dye Chrysoidine R through fixed-bed adsorption. Potentially toxic azo dye, Chrysoidine R, was employed as a test and encouraging results are obtained. The bulk removal of the dye was accomplished with 99.77% column saturation and treatment of the exhausted bed of adsorbent with a suitable eluent resulted in almost 100% dye-recovery. The efficiency of the column remained almost unchanged in five adsorption/desorption cycles. The fixed-bed column studies clearly reveal that the OMC is a highly efficient and robust material for large-scale wastewater treatment applications.Publisher PDFPeer reviewe

DESIGN AND PERFORMANCE VERIFICATION OF NEWLY DEVELOPED DISPOSABLE STATIC DIFFUSION CELL FOR DRUG DIFFUSION/PERMEABILITY STUDIES

Objectives: The present study describes a disposable static diffusion cell for in vitro diffusion studies to achieve better results as compared to well existing Franz diffusion cell (FDC) in terms of the absence of bubbles, variable receptor compartment, ease of handling, and faster results.Materials and Methods: The cell consists of a cup-shaped donor compartment made of semi permeable that could be either cellophane membrane or, animal skin fitted to a rigid frame, which is supported on a plastic plate that contains a hole for the sample withdrawal. The receptor compartment is a separate unit, and it could be any container up to 500ml volume capacity. The most preferred receptor compartment is glass beaker. In the present study, goatskin was used as semi-permeable membrane and verification of its performance was carried out through diffusion studies using gel formulations of one each of the four-selected biopharmaceutical classification system (BCS) class drugs. Metronidazole, diclofenac sodium, fluconazole, and sulfadiazine were used as model drugs for BCS Class I, II, III, and IV, respectively.Results: The newly developed diffusion cell (NDDC) was found to provide faster and more reproducible results as compared to FDC. At the time interval of 24 h, the cell was found to exhibit a higher diffusion of metronidazole, diclofenac sodium, fluconazole, and sulfadiazine by 0.65, 0.65, 0.32, and 0.81 folds, respectively. The faster release obtained with NDDC was attributed to a larger surface area of skin as compared to that in FDC.Conclusion: It was concluded that better reproducibility of results could be achieved with NDDC