3,043 research outputs found

    Facilities for Storage and Repair of Street Department Equipment

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    Are the People Listening to Government's Good Advice: Source Credibility in Government Attributed Social Marketing Messages

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    During 2008, the New Zealand government conducted over 53 separate social marketing programmes aimed at improving the lifestyle and behaviours of the New Zealand people. This situation has provided a niche environment to study the impact of high-volume government-attributed social marketing advertising on the source credibility of the government (where the government is the main source and sponsor of social marketing). The research data was collected through fourteen semi-structured in-depth interviews with four social marketers and ten members of the public. This study further sought to identify alternative sources of social marketing messages considered more effective than government, and as a logical part of this study, the repetition effect of various similar messages from one source, the New Zealand Government, in a social marketing context was examined. This research has showed that the high-volume of social marketing messages has homogenised the source thoughts of the interviewed members of the public. It has led them to assume all social marketing is from government. Further, the high-volume has caused the target audience to abbreviate the cognitive response process illustrated by the Model of Cognitive Response compiled by Belch & Belch (2007). Where their attitude towards the messages was favourable or it conformed to their beliefs, the target audience placed less priority on the importance of the source's credibility. This research compares and contrasts the social marketing data to well-accepted commercial marketing theory and principles, and attempts to provide a social marketing context to these theories

    Shared visiting in Equator city

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    In this paper we describe an infrastructure and prototype system for sharing of visiting experiences across multiple media. The prototype supports synchronous co-visiting by physical and digital visitors, with digital access via either the World Wide Web or 3-dimensional graphics

    An Intelligent Advisor for City Traffic Policies

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    Nowadays, city streets are populated not only by private vehicles but also by public transport, fleets of workers, and deliveries. Since each vehicle class has a maximum cargo capacity, we study in this article how authorities could improve the road traffic by endorsing long term policies to change the different vehicle proportions: sedans, minivans, full size vans, trucks, and motorbikes, without losing the ability of moving cargo throughout the city. We have performed our study in a realistic scenario (map, road traffic characteristics, and number of vehicles) of the city of Malaga and captured the many details into the SUMO microsimulator. After analyzing the relationship between travel times, emissions, and fuel consumption, we have defined a multiobjective optimization problem to be solved, so as to minimize these city metrics. Our results provide a scientific evidence that we can improve the delivery of goods in the city by reducing the number of heavy duty vehicles and fostering the use of vans instead.Universidad de MĂĄlaga. Campus de Excelencia Internacional AndalucĂ­a Tech. This research has been partially funded by the Spanish MINECO and FEDER projects TIN2014-57341-R, TIN2016-81766-REDT, and TIN2017-88213-R. University of Malaga, Andalucia TECH. Daniel H. Stolfi is supported by a FPU grant (FPU13/00954) from the Spanish MECD. Christian Cintrano is supported by a FPI grant (BES-2015-074805) from Spanish MINECO

    Lake Erie 1993, Western, West Central and Eastern Basins: Change in Trophic Status, and Assessment of the Abundance, Biomass and Production of the Lower Trophic Levels

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    The western and west central basins were mesotrophic and the eastern basin was oligotrophic, based on many biological and chemical parameters measured in 1993. Gradients were observed for most parameters, with chlorophyll a, nitrogen, phosphorus, silica, and light extinction decreasing from west to east. In the western basin, phytoplankton biomass declined by 51% from 1983-85. Phytoplankton photosynthesis (g C·m-2), predicted from total phosphorus (TP) using a relationship developed in other offshore productivity studies in Lake Ontario, declined by 35% in 1993, without a corresponding decline in phosphorus (P) loading or TP. Diatoms decreased and there was a shift towards smaller phytoplankton species. These changes were attributed to zebra mussel filtration, but were not of sufficient magnitude to reduce zooplankton biomass. In the west central basin, the reductions in phytoplankton biomass were modest. Photosynthesis (g C·m-2) in 1993, was in line with that predicted by TP and the empirical relationship developed in other offshore studies. Limited mussel populations in the west central basin, resulting from low hypolimnetic oxygen concentrations, caused little change in the phytoplankton. There also were no reductions in mean biomass of zooplankton from 1984-87. In the eastern basin, phytoplankton biomass declined by 49% from 1983-85. Photosynthesis (g C·m-2) declined by 50% from the value predicted, from TP and the empirical relationship developed for other studies, for 1983-85, without a decline in P-leading. TP was lower in 1993 and was attributed to filtering by Dreissena and subsequent redirection of pelagic material to the sediments. Phytoplankton species indicative of eutrophy were reduced and there was an overall shift towards smaller species. Zooplankton biomass was also reduced. Mean zooplankton community size and the loss of Daphnia sp. suggest that predation by planktivores as well as a reduced food supply, affected zooplankton biomass in 1993. The Dreissena population also affected the benthic community structure as Diporeia were virtually eliminated from the eastern basin and Gammarus increased in all basins. Benthic biomass was 40% higher on average than in 1979. Dreissena dominated benthic production at all stations except offshore in the west-central basin

    Investigation of Arctic ozone depletion sampled over midlatitudes during the Egrett campaign of spring/summer 2000

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    International audienceA unique halocarbon dataset has been obtained using the Australian high altitude research aircraft, the Grob G520T Egrett, during May-June 2000 with GC instrument (DIRAC), which has been previously deployed on balloon platforms. The halocarbon data generally shows a good anticorrelation with ozone data obtained simultaneously from commercial sensors. On 5 June 2000, at 380K, the Egrett entered a high latitude tongue of air over the U.K. CFC-11 and O3 data obtained on the flight show evidence of this feature. The dataset has been used, in conjunction with a 3D chemical transport model, to infer ozone depletion encountered in the midlatitude lower stratosphere during the flight. We calculate that ozone is depleted by 20% relative to its winter value in the higher latitude airmass. A suite of ozone loss tracers in the model have been used to track ozone depletion according to location relative to the vortex and chemical cycle responsible. The model, initialised on 9 December, indicates that 50% of the total chemical ozone destruction encountered in June in the middle latitudes occurred in the 90-70°N equivalent latitude band and that 70% was due to halogen chemistry

    Understanding of research, genetics and genetic research in a rapid ethical assessment in north west Cameroon

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    BACKGROUND There is limited assessment of whether research participants in low-income settings are afforded a full understanding of the meaning of medical research. There may also be particular issues with the understanding of genetic research. We used a rapid ethical assessment methodology to explore perceptions surrounding the meaning of research, genetics and genetic research in north west Cameroon. METHODS Eleven focus group discussions (including 107 adults) and 72 in-depth interviews were conducted with various stakeholders in two health districts in north west Cameroon between February and April 2012. RESULTS Most participants appreciated the role of research in generating knowledge and identified a difference between research and healthcare but gave varied explanations as to this difference. Most participants' understanding of genetics was limited to concepts of hereditary, with potential benefits limited to the level of the individual or family. Explanations based on supernatural beliefs were identified as a special issue but participants tended not to identify any other special risks with genetic research. CONCLUSION We demonstrated a variable level of understanding of research, genetics and genetic research, with implications for those carrying out genetic research in this and other low resource settings. Our study highlights the utility of rapid ethical assessment prior to complex or sensitive research
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