Press Advertising – Varieties and Sub-Varieties. Methods of Promoting the Press

In the text entitled “Press advertising – varieties and sub-varieties. Methods of promoting the press”, the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as Infinite possibilities of combining various promotional forms with the press. The author argues that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of distributing the contents and the possibility of conveying accurate advertising information in vast quantities.Zadanie „Stworzenie anglojęzycznych wersji wydawanych publikacji” finansowane w ramach umowy nr 948/P-DUN/2016 ze środków Ministra Nauki i Szkolnictwa Wyższego przeznaczonych na działalność upowszechniającą naukę

Equivariant Hirzebruch class for quadratic cones via degenerations

We compute the equivariant Hirzebruch class of the quadric cone in C^n degenerating it to an intersection to hyperplanes. The difference of the Hirzebruch classes (measured by the Milnor class) turns out to be the Hirzebruch class of the complement of the quadratic cone of smaller dimension.Comment: 14 pages, to appear in Journal of Singularitie

Positivity of Thom polynomials II: the Lagrange singularities

We show that Thom polynomials of Lagrangian singularities have nonnegative coefficients in the basis consisting of Q-functions. The main tool in the proof is nonnegativity of cone classes for globally generated bundles.Comment: 16 pages, reduced introduction but new chapter about Legendrian singularities. The title is change. Correction in the formula for A_7 and a sign correction in formula (29

ARTE VISIONÁRIA E PSICODELISMO OBRAS ARTÍSTICAS RESULTANTES DA INTERAÇÃO ENTRE CULTURA E ESTADOS NÃO ORDINÁRIOS DE CONSCIÊNCIA

This essay investigates the poetics of visionary art as a result of interactions between local cultures and non-ordinary states of consciousness. We seek, through brief examples, to draw a parallel between images produced in the past, images produced by Amazonian tribes, and the production of contemporary artists and to point out series of meaningful coincidences between them. Despite local cultural differences, it is possible to observe similar patterns of non-ordinary states of consciousness in the context of artistic works; at the same time, such an approach also brings up a whole historical background to the current – and so called – visionary art.Esse artigo investiga a poética da arte visionária como resultado da interação entre culturas locais e estados não ordinários de consciência. Através de alguns exemplos foi buscado traçar um paralelo entre imagens produzidas no passado com outras de tribos amazônicas e a produção de artistas contemporâneos, apontando várias coincidências significativas entre elas. Apesar das diferenças existentes entre culturas locais, é possível observar padrões similares, no contexto de obras artísticas, encontrados entre elas advindas de estados não ordinários de consciência; ao mesmo tempo, essa abordagem traz também uma base histórica para o que se chama atualmente de arte visionária

MGMT 401 Organizational Behavior

Course syllabus for MGMT 401 Organizational Behavior Course description: Analyzes the behavior of people in organizations. Discusses organizational motivation, leadership, group behavior, communication, and decision making. This is an extension and intensification of the behavioral portion of MGMT 301, Principles of Management

Nise da Silveira and the revolutionary use of art as occupational therapy in the psychiatric context

UIDB/04666/2021 UIDP/04666/2021This paper aims to review the biography and work of Nise da Silveira, a Brazilian psychiatrist who carried out revolutionary work in the treatment of the mentally ill. This paper follows a qualitative methodology with a narrative and documentary base, highlighting the importance of her innovative action that rescued Occupational Therapy with artistic tools, in which free expression and affective contact are favored as an alternative to the conventional treatments of the time, such as electroshock and lobotomy. From a comparative perspective, Jung’s analytical psychology concepts such as myths, archetypes and the collective unconscious are related to Nise’s psychiatric therapeutic experience. The presentation of some patients case studies leads to the conclusion that the symbols and archetypes revealed in the artistic images created in occupational therapy have a structuring and healing impact, which is still followed today in various therapeutic contexts.publishersversionpublishe