MEASURING MARKET INTEGRATION IN THE GLOBAL ECONOMY

The increased level of market integration in the processed food industry through trade, foreign direct investment, and the expanded use of intellectual property rights are an observed phenomenon of the past three decades. Measurement of market integration is problematic, and the role of FDI in market integration has not been adequately taken into consideration. This study measures the growth in the market shares of multinationals in selected countries and industries to indicate the degree of market integration. We also employ a market share convergence type model to estimate whether the market shares of the multinationals and domestically owned firms in key markets have converged to some steady state during the years 1991 to 2003.Processed food industry, global integration, market shares, Argentina, Brazil, U.S., International Relations/Trade,

The research buyer\u27s perspective of market research effectiveness

This study examines the views of research buyers about the efficacy of market research used within their firms. A sample of research buyers from Australia's top 1000 companies was asked to evaluate the research outcomes of their most recent market research project in terms of their overall business strategy. Specialist market research buyers (insights managers) believed their commissioned research was very effective. This was in contrast to research buyers in generalist roles who did not believe in the effectiveness of the research outcomes to the same extent. The overarchlng strategic direction adopted by the buyer's firm did not make a difference to the type of research conducted (,action orientated' vs. 'knowledge enhancing'). However, entrepreneurial firms were more likely to rate their research as effective and to have dedicated research buyers generating insights into their markets. The results of this study are inconsistent with earlier studies and indicate that the market research function within Australian firms stili plays an ambiguous role

Codes of ethics artefacts in Australia, Canada and Sweden : a longitudinal study

It would appear that corporations operating in Sweden have embraced the ethos of codes of ethics differently to their Canadian and/or Australian counterparts and that in each culture the way that companies fashion their approach to business ethics appears to be in line with their national, cultural values.<br /

The impact of Porter\u27s strategy types on the role of market research and customer relationship management

Purpose &ndash; This paper seeks to investigate the influence of Porter&rsquo;s strategy types on the use of customer relationship management (CRM) techniques and traditional market research, against theoretical and empirical evidence that differences in strategy types may result in variation in favoured marketing information sources and procedure.Design/methodology/approach &ndash; Depth interviews generated a series of scale items, which were combined with others derived from the literature in a questionnaire measuring strategy types, the roles of market research, and the characteristics of CRM systems. Responses were obtained from 240 senior marketing managers in Australia, and applied to the testing of five research propositions.Findings &ndash; ANOVA found no differences in CRM usage among the strategy types. Variation was widespread, however, in four roles of traditional market research: enhancing strategic decision making, increasing usability of existing data, presenting plans to senior management, and achieving productivity and political outcomes.Research limitations/implications &ndash; Future researchers using the Porter strategic types should separate &ldquo;marketing differentiators&rdquo; from &ldquo;product differentiators&rdquo; because they function and compete differently.Practical implications &ndash; All organisations can benefit from CRM systems, but &ldquo;marketing differentiators&rdquo; exhibit a relatively higher usage of traditional market research. This is likely to be because they compete by creating softer product differences, while others do so on harder characteristics such as price or product functionality.Originality/value &ndash; This is the first study to use the Porter types to explain differences between the roles and uses of market research and CRM within organisations.<br /

Using mixed-reality to develop smart environments

Smart homes, smart cars, smart classrooms are now a reality as the world becomes increasingly interconnected by ubiquitous computing technology. The next step is to interconnect such environments, however there are a number of significant barriers to advancing research in this area, most notably the lack of available environments, standards and tools etc. A possible solution is the use of simulated spaces, nevertheless as realistic as strive to make them, they are, at best, only approximations to the real spaces, with important differences such as utilising idealised rather than noisy sensor data. In this respect, an improvement to simulation is emulation, which uses specially adapted physical components to imitate real systems and environments. In this paper we present our work-in-progress towards the creation of a development tool for intelligent environments based on the interconnection of simulated, emulated and real intelligent spaces using a distributed model of mixed reality. To do so, we propose the use of physical/virtual components (xReality objects) able to be combined through a 3D graphical user interface, sharing real-time information. We present three scenarios of interconnected real and emulated spaces, used for education, achieving integration between real and virtual worlds

Interactions within distributed mixed reality collaborative environments

Traditionally virtual worlds have been regarded as standalone entities. However, the world moves fast towards a mixed reality collective environment, joining virtual and real world by incorporating accessible ubiquitous computing for people. Mobile and wearable computers act as a door to connect people to virtuality, e.g. The use of fitness/activity trackers, which collect real world information helping users to complement reality with virtuality improving their health and fitness. A different example is the use of mobile devices to connect people that do not share the same physical location in a virtual way, thought phone calls, videoconferences, chat and social media applications. These examples show that currently we live in two realities, processing information of both worlds in real time. Our video submission presents a work-in-progress research prototype towards the creation of a Blended Reality Distributed System, complementing the paper [1] submitted to the main track of the conference. The test bed scenario proposed is a mixed reality collaborative laboratory activity, performed by learners within geographically dispersed locations. The goal of the activity is to construct a small robot emphasising computing fundamentals. The video is available at: http://youtu.be/akKPHnDY9bw

Remote Mixed Reality Collaborative Laboratory Activities: Learning Activities within the InterReality Portal

Technology is changing our way to experience education from one-dimensional (physical) to multi-dimensional (physical and virtual) education using a diversity of resources such as web-based platforms (eLearning), videoconferences, eBooks and innovative technologies (e.g. mixed reality, virtual worlds, immersive technology, etc.). This represents bigger opportunities for universities and educational institutions to collaborate with partners from around the world and to be part of today's knowledge economy. This also enables greater opportunities to experience distance learning, modifying our experience of both space and time, changing specific spatial locations to ubiquitous locations and time as asynchronous/synchronous according to our necessities. The use of virtual and remote laboratory activities is an example of the application of some of these concepts. In this work-in-progress paper we propose a different approach to the integration of the physical and virtual world by creating remote mixed reality collaborative laboratory activities within an Inter Reality Portal learning environment, thereby extending our previous progress towards these goals. The learning goal of our mixed reality lab activity is to produce Internet-of-Things-based computer projects using combinations of Cross-Reality (xReality) and Virtual objects based on co-creative and collaborative interaction between geographically dispersed students. © 2012 IEEE

The value of tibial mounted inertial measurement units to quantify running kinetics in elite football (soccer) players. A reliability and agreement study using a research orientated and a clinically orientated system

In elite football, measurement of running kinetics with inertial measurement units (IMUs) may be useful as a component of periodic health examination (PHE). This study determined the reliability of, and agreement between a research orientated IMU and clinically orientated IMU system for initial peak acceleration (IPA) and IPA symmetry index (SI) measurement during running in elite footballers. On consecutive days, 16 participants performed treadmill running at 14kmph and 18kmph. Both IMUs measured IPA and IPA SI concurrently. All measurements had good or excellent within-session reliability (intraclass correlation coefficient (ICC2,1) range = 0.79-0.96, IPA standard error of measurement (SEM) range = 0.19-0.62 g, IPA SI SEM range = 2.50-8.05%). Only the research orientated IMU demonstrated acceptable minimal detectable changes (MDCs) for IPA at 14kmph (range = 7.46-9.80%) and IPA SI at both speeds (range = 6.92-9.21%). Considering both systems, between-session IPA reliability ranged from fair to good (ICC2,1 range = 0.63-0.87, SEM range = 0.51-1.10 g) and poor to fair for IPA SI (ICC2,1 range = 0.32-0.65, SEM range = 8.07-11.18%). All MDCs were >10%. For IPA and SI, the 95% levels of agreement indicated poor between system agreement. Therefore, the use of IMUs to evaluate treadmill running kinetics cannot be recommended in this population as a PHE test to identify prognostic factors for injuries or for rehabilitation purposes

A questionnaire to identify patellofemoral pain in the community: an exploration of measurement properties

Background Community-based studies of patellofemoral pain (PFP) need a questionnaire tool that discriminates between those with and those without the condition. To overcome these issues, we have designed a self-report questionnaire which aims to identify people with PFP in the community. Methods Study designs: comparative study and cross-sectional study. Study population: comparative study: PFP patients, soft-tissue injury patients and adults without knee problems. Cross-sectional study: adults attending a science festival. Intervention: comparative study participants completed the questionnaire at baseline and two weeks later. Cross-sectional study participants completed the questionnaire once. The optimal scoring system and threshold was explored using receiver operating characteristic curves, test-retest reliability using Cohen’s kappa and measurement error using Bland-Altman plots and standard error of measurement. Known-group validity was explored by comparing PFP prevalence between genders and age groups. Results Eighty-four participants were recruited to the comparative study. The receiver operating characteristic curves suggested limiting the questionnaire to the clinical features and knee pain map sections (AUC 0.97 95 % CI 0.94 to 1.00). This combination had high sensitivity and specificity (over 90 %). Measurement error was less than the mean difference between the groups. Test–retest reliability estimates suggest good agreement (N = 51, k = 0.74, 95 % CI 0.52–0.91). The cross-sectional study (N = 110) showed expected differences between genders and age groups but these were not statistically significant. Conclusion A shortened version of the questionnaire, based on clinical features and a knee pain map, has good measurement properties. Further work is needed to validate the questionnaire in community samples