Plan de marketing de hockey sobre césped.

En este trabajo se elaboró un plan de marketing para dar a conocer más acerca del hockey sobre césped en el país y así mismo también aumentar el número de atletas en la FESAHOCKEY comenzando un análisis general del entorno y del sector, del mercado y su segmentación. Continuando con la elaboración de estrategias y tácticas de acuerdo al público objetivo con su plan de marketing y su presupuesto, es importante tener en cuenta la opinión de los clientes por medio de encuestas que ayuden al análisis y recolección de la información por medio de plataformas inteligentes como Google Formularios que facilitan la recolección de datos e información de los clientes para obtener los resultados fácilmente. En la gestión de calidad del servicio por el funcionamiento de organización deportiva se realizó un cuestionario de autoevaluación por medio del Modelo de Calidad o Modelo EFQM adaptándolo a la realidad de la federación y a las diferentes áreas de una forma minuciosa. Finalizando con la elaboración de un plan de patrocinio para obtener nuevos ingresos propios por medio de los diferentes eventos deportivos como nacionales e internacionales

Reducing the environmental impact of surgery on a global scale: systematic review and co-prioritization with healthcare workers in 132 countries

Abstract Background Healthcare cannot achieve net-zero carbon without addressing operating theatres. The aim of this study was to prioritize feasible interventions to reduce the environmental impact of operating theatres. Methods This study adopted a four-phase Delphi consensus co-prioritization methodology. In phase 1, a systematic review of published interventions and global consultation of perioperative healthcare professionals were used to longlist interventions. In phase 2, iterative thematic analysis consolidated comparable interventions into a shortlist. In phase 3, the shortlist was co-prioritized based on patient and clinician views on acceptability, feasibility, and safety. In phase 4, ranked lists of interventions were presented by their relevance to high-income countries and low–middle-income countries. Results In phase 1, 43 interventions were identified, which had low uptake in practice according to 3042 professionals globally. In phase 2, a shortlist of 15 intervention domains was generated. In phase 3, interventions were deemed acceptable for more than 90 per cent of patients except for reducing general anaesthesia (84 per cent) and re-sterilization of ‘single-use’ consumables (86 per cent). In phase 4, the top three shortlisted interventions for high-income countries were: introducing recycling; reducing use of anaesthetic gases; and appropriate clinical waste processing. In phase 4, the top three shortlisted interventions for low–middle-income countries were: introducing reusable surgical devices; reducing use of consumables; and reducing the use of general anaesthesia. Conclusion This is a step toward environmentally sustainable operating environments with actionable interventions applicable to both high– and low–middle–income countries