A Novel Framework To Investigate The Impact Of Social Media Advertising Features On Customer Purchase Intention Using Bwo-Dann

Social Media (SM) has turned out to be a platform for marketing as well as advertising activities. In relation to SM Advertising (SMA), the cultural influence on consumers’ behavior as well as attitude is more vital. Organizations have used up loads of money, time, and also resources on SMA. Nevertheless, it is always a challenge for the organizations to model SM advertisement in a means to effectively attract and also motivate customers into purchasing their brands. This paper proposed a novel framework to scrutinize the SMA features’ impact on Customer Purchase Intention (CPI) by means of the BWO-DANN. Initially, the questionnaires are given to the various customer and their answers are collected. Then, answers will be uploaded and are converted into numerical format into the system. Next, the CSGA-KM is utilizedfor clustering the questionnaires on the base of personal information. Then the BWO-DANN is utilized to train the converted questionnaire set. After that, the system is tested by utilizing KFCV. Finally, through the mean model, CPI is founded out. The extensive experimentation’s outcomes illustrated that the system trounced the other methodologies, and also it is best to examine the CPI

Screening of Coriander Genotypes for their Relative Susceptibility against Aphids under Field Conditions

The field experiments were conducted during Rabi 2013-14 and 2014-15 to screen out twelve varieties/entries of coriander (Coriandrum sativum L.) for their relative susceptibility against aphids. None of the varieties/entries escaped the infestation of aphids. The build-up of aphid infestation started from second half of December and reached to its maximum in the first to third week of February in both years and then gradually declined. On the basis of grade index of mean aphid population, coriander varieties RCr- 684 (25.45 aphids/plant), RCr-446 (26.45 aphids/plant), ACr-1 (26.60 aphids/plant), RCr- 436 (41.75 aphids/plant), Gujarat Coriander-2 (42.45 aphids/plant), Pant Haritma (43.50 aphids/plant) and Gujarat Coriander-1 (43.70 aphids/plant) were categorized as least susceptible, Rajendra Swati and RCr-41 were moderately susceptible, whereas, Swati (CS-6), Sadhna (CS-4) and Sindhu (CS-2), 73.88, 70.60 and 69.50 aphids/plant, respectively were categorized as highly susceptible varieties of coriander against aphids under field conditions. Coriander variety RCr-684 received maximum yield (16.82 and 16.63 q/ha) for both the years followed by ACr-1 and RCr-446

Changing and Unchanging strong efficient edge domination number of some standard graphs when a vertex is removed or an edge is added

Let G=(V,\ E) be a simple graph. A subset S of E(G) is a strong (weak) efficient edge dominating set of G if │Ns[e] S│ = 1 for all e E(G)(│Nw[e] S│ = 1 for all e E(G)) where Ns(e) ={f / f E(G), f is adjacent to e & deg f ≥ deg e}(Nw(e) ={f / f E(G), f is adjacent to e & deg f ≤ deg e}) and Ns[e]=Ns(e){e}(Nw[e] = Nw(e){e}). The minimum cardinality of a strong efficient edge dominating set of G (weak efficient edge dominating set of G) is called a strong efficient edge domination number of G and is denoted by {\gamma\prime}_{se}(G) ({\gamma^\prime}_{we}(G)).When a vertex is removed or an edge is added to the graph, the strong efficient edge domination number may or may not be changed. In this paper the change or unchanged of the strong efficient edge domination number of some standard graphs are determined, when a vertex is removed or an edge is added

Evaluation of different plant powders as seed protectants against rice moth, Corcyra cephalonica Stainton

The present study was aimed to develop the eco-friendly and economic approaches to keep the stored food grains free from insect attack would be using the plant products as grain protectants. In the context of biological control as an alternative to chemical control, under laboratory conditions, different plant powders viz., dharakkernel and leaf (Melia azadirach L.), neem kernel and leaf (Azadirachta indica Adr. Juss), karanj kernel (Pongamia glabra), aak leaf (Calotropis procera Br.), datura leaf (Datura alba Nees.), citrus leaf (Citrus lemon L.), podina leaf (Mentha arvensis) and tulsi leaf (Ocimum sanctum L.) were compared, at three rate of application (1.0, 2.5 and 5.0 g per 100 g seeds), as protectants against infestation of sorghum (Sorghum bicolor (L.) Moench) seeds by the storage pest Corcyra cephalonica Stainton. The larval period of test insect got progressively increased with the increase in dose level of different plant powders. The maximum (77.83%) and minimum (37.83%) reduction in adult emergence was observed in dharak kernel powder and tulsi leaf powder, respectively. The test insect developed on seeds treated with dharak kernel powder laid significantly (P˃ 0.5) minimum number of eggs (80.33 eggs/ female) followed by neem kernel powder (85.66 eggs/female). The dharak and neem kernel powders were found most effective in reducing the longevity of male (3.96 and 5.13 days) and female adults (4.63 and 4.97 days), respectively. The results suggest that these materials tested have the potential in the development of post-harvest protection technology against, C. cephalonica, the major pest of stored grains

Evaluation of different plant powders as seed protectants against rice moth, Corcyra cephalonica Stainton

The present study was aimed to develop the eco-friendly and economic approaches to keep the stored food grains free from insect attack would be using the plant products as grain protectants. In the context of biological control as an alternative to chemical control, under laboratory conditions, different plant powders viz., dharakkernel and leaf (Melia azadirach L.), neem kernel and leaf (Azadirachta indica Adr. Juss), karanj kernel (Pongamia glabra), aak leaf (Calotropis procera Br.), datura leaf (Datura alba Nees.), citrus leaf (Citrus lemon L.), podina leaf (Mentha arvensis) and tulsi leaf (Ocimum sanctum L.) were compared, at three rate of application (1.0, 2.5 and 5.0 g per 100 g seeds), as protectants against infestation of sorghum (Sorghum bicolor (L.) Moench) seeds by the storage pest Corcyra cephalonica Stainton. The larval period of test insect got progressively increased with the increase in dose level of different plant powders. The maximum (77.83%) and minimum (37.83%) reduction in adult emergence was observed in dharak kernel powder and tulsi leaf powder, respectively. The test insect developed on seeds treated with dharak kernel powder laid significantly (P? 0.5) minimum number of eggs (80.33 eggs/ female) followed by neem kernel powder (85.66 eggs/female). The dharak and neem kernel powders were found most effective in reducing the longevity of male (3.96 and 5.13 days) and female adults (4.63 and 4.97 days), respectively. The results suggest that these materials tested have the potential in the development of post-harvest protection technology against, C. cephalonica, the major pest of stored grains

A REVIEW OF PROMINENT MODELS OF TEAM ROLES AND CONCEPTUALIZING A NEW MODEL

Purpose of the study: This study aims to arrive at a new conceptual model of team roles that minimizes the weaknesses and maximizes the strengths of the prominent existing models. This study attempts to connect the new conceptual model of team roles with the five-factor model of personality. Methodology: Prominent existing models of team roles were compared and contrasted amongst themselves. Each model was carefully studied to identify underlying strengths and weaknesses. A comprehensive list of team roles with definitions from each model was put together. The list was carefully examined to identify team roles that can be merged or eliminated. A new model was conceptualized by merging and eliminating team roles wherever necessary. Main Findings: Each of the prominent existing models reviewed missed some critical aspects when contrasted with each other. There is a duplication of roles in some models while some important roles are missing in other models. A more comprehensive conceptual model has been proposed. Applications of this study: The conceptual model proposed in this study can be further tested and developed to create team role inventories. This model can be useful for team building in organizations of all kinds. The model would help in identifying the right members for a new team as well as in predicting outcomes of intact teams. Novelty/Originality of this study: The new conceptual model of team roles proposed in this study connects with the contemporarily relevant five-factor model of personality. This makes it different from previously existing models. The proposed model encompasses the strengths and avoids the weaknesses of past models. &nbsp

A Study on Impulsive Buying Behaviour in Online Shopping

Purpose: The present study aims to provide a broad overview of impulsive buying through literature review, find stimuli that triggers Impulse buying during online shopping, analyze the influence of respondents’ demographic and psychographic factors on impulsive buying and to construct and validate regression model.   Theoretical framework: The study extensively reviewed available literature pertaining to various theories affecting consumer while purchasing goods online and offline. It largely conforms to the existing models of consumer behavior such as learning model (peer influence per se), psychoanalytical model (Eg:  mood upliftment) and economic model (like seeking discounts and offers). It also embraces Maslow’s theory of need hierarchy (Ready to Eat products (RTE) were found to be bought most impulsively).     Design/methodology/approach: The study has been taken up in select locations of Bangalore City, India, which is a hub for different types of e-commerce players and large consumer base with diverse background. The present study used both primary and secondary data. A structured questionnaire was administered online as well as in person with target respondents in select locations of Bangalore following area sampling method.  A total of 600 respondents were contacted and complete information was obtained from 171 respondents during 2021-22. Qualitative analysis has been done from the responses captured through open ended questions in the instrument.   Findings: Results show significant association between income and impulsive buying, different categories of products and tendency for impulsive buying, and Discount and offers are found to be most significant factors driving impulsive buying online along with tendency to buy online for mood upliftment and an urge to gratify the needs instantly.  The model predicts impulsive buying with adjusted R2 value of .671 which is statistically significant.   Research, Practical & Social implications: The study leaves major implications for the marketers as well as the consumers, apart from enriching the existing body of knowledge. Discounts become imperative for the marketers to drive sales and revenues which is not going to be a sustainable phenomenon. Customers get overused to discounts and churn when the discounts cease to exist. It may even prompt the marketers to portray that they are offering discounts, which may be fake and illusive, and finally would deceive the consumers.   Originality/value: The model predicts impulsive buying with adjusted R2 value of .671 which is statistically significant

Intravenous iron sucrose for treatment of anemia in gynecology patients awaiting surgery

Background: Anemia refers to reduction in the total circulatory erythrocyte mass which results in decrease in the oxygen carrying capacity of the blood. Patients who require a surgical intervention as regards their complaints are many a times denied fitness because of anemia. Current anesthetic and surgical practice ideally recommend a hemoglobin level of > 10 g/dl or a hematocrit of >30 % for any surgical intervention. Surgery is postponed until cause of anemia is identified and the anemia corrected without resorting to blood transfusions. The current study evaluates other alternatives to increase the hemoglobin as early as possible without resorting to blood transfusion. The efficacy and safety of intravenous iron sucrose along with   the achievement of the desired hemoglobin values for patients posted for elective gynecological surgeries within the next menstrual cycle was evaluated.Methods: This study was an open label, single arm, and prospective study of women with iron deficiency anemia in gynecological disorders. 100 patients attending Gynecology OPD of Seth G. S. Medical College and KEM Hospital, Parel, Mumbai, Maharashtra, India requiring surgical intervention but not given fitness due to anaemia were the subjects of this study. All patients with surgically treatable conditions with hemoglobin level >7g/dL but < 10 g/dl were the inclusion criteria Selected subjects received intravenous iron sucrose. Maximum dose 200mg/weekX3 weeks initially. At the end of three weeks of starting therapy Hb estimation was done and compared with the baseline levels as regarding the hemoglobin rise. The results were statistically analyzed using the “paired t” test.Results: The requirement of iron-sucrose for the individual patient was calculated based on the weight of the patient. The analysis of iron requirement-sucrose combination showed a mean of 481.7 mg with standard deviation (SD) of 62.72 mg and a range of 378.85 mg. The minimum iron-sucrose requirement was 361.55 mg and the maximum was 740.40 mg The mean Hb (gm%) value before intervention was 8.43 with a standard deviation of 0.56, whereas, the mean Hb (gm %) value after intervention was higher, 10.41 with standard deviation (SD) of .56 the mean Hb (gm %) Increase in 2 weeks was 1.60 with standard deviation (SD) of 0.31, whereas, in 3 weeks was 2.03 with standard deviation (SD) of 0.51. The mean Hb (gm %) increase was higher in participants with 3 weeks, which was statistically significant (p<0.05).Conclusions: Parenteral iron therapy was not safe in the past but iron sucrose has made it the safest and effective therapy. Parenteral iron therapy can be used for patients with Hb level between 6-8mg/dl It is highly efficacious and reliable way to achieve the desired Hb level patient compliance is assured with intravenous iron sucrose patient can be satisfactorily posted for surgery within a period of 3 weeks i.e. within her next menstrual period by reliably and effectively correcting her anemia with intravenous iron sucrose

Obstetric hysterectomy: an emergency lifesaving procedure

Background: Although rare in modern obstetrics, emergency peripartum hysterectomy (EPH) remains a life-saving procedure, in the event of uncontrollable postpartum hemorrhage. Observations regarding the causes and outcomes of EPH provide valuable insights relevant to the current management perspectives in obstetrics. This study is intended to assess the contemporary prevalence, indications, and outcomes of EPH, at a Tertiary care referral institute.Methods: A descriptive observational study was conducted as a retrospective analysis of patient-records, over a span of 3 years January 2011-December 2013, in the department of obstetrics and gynecology, at the KEM hospital, in Mumbai. Cases of EPH were analyzed for information, maternal age, parity, gestational age, type of delivery, indications for EPH and outcomes of the procedure.Results: The average annual incidence rate was1 per 1000 deliveries. 44% of the cases had an indication of abnormal placentation. 60% of the cases had caesarean section deliveries. Multiparity, previous LSCS, and gestation period of <37 weeks, were the commonly observed associations. 52% of cases required ICU admission. Maternal mortality rate was 8%. 20% of the cases had intrauterine fetal death.Conclusions: Abnormal placentation was evident as the leading cause of uncontrollable hemorrhage. This is possibly in view of a continual improvement in the management of uterine atony, reduced incidence of uterine rupture, and importantly, a rising trend of caesarean section delivery. This calls for more thoughtful considerations, regarding decisions for caesarean section delivery, in obstetrics practice