The Pub and the People. A Worktown Study by Mass Observation.

Mass Observation was an independent social research organization which, between 1937 and 1949, documented the attitudes, opinions and everyday lives of the British people, using a combination of anthropological fieldwork, opinion surveys and written testimony. The Pub and the People is a classic text for its distinctly sociological approach, seeing patterns of drinking and socializing in context, rather than focusing primarily on pathological consequences. The main conclusions were that the pub is a living social organism and that the traditional approach of British sociology which, Mass Observation argued, focused on 'the drink problem' and the links between alcohol, crime and delinquency, failed to take account of the full social context. Mass Observation's focus on the pub as a place anticipates themes taken up in work on alcohol in cultural geography. Later alcohol researchers and epidemiologists have continued this orientation, recognizing the importance of physical and social environments in relation to alcohol consumption. Other studies have built on the MO initiative by looking at how drug and alcohol consumption links to identity, friendship and sociality or at the connections between intoxication and pleasure. The value of this classic text is that it reminds us that paying attention to the social context is not just a useful supplement, but absolutely central to understanding the use of alcohol or drugs

A broken silence? Mass Observation, Armistice Day and ‘everyday life’ in Britain 1937–1941

Between 1937 and 1941 the social survey organization Mass Observation collected material on the ways that the British people experienced and thought about the commemorative practices that marked the anniversary of the Armistice of 1918. What they found was that while people were largely united in their observation of the rituals of remembrance, their thoughts and feelings about these practices were diverse. For some, the acts of commemoration were a fitting way to pay tribute to both the dead and the bereaved. For others, these acts were hypocritical in a nation preparing for war. This article draws on the Mass Observation material to trace some of the diverse ways that remembrance was embodied in everyday life, practised, experienced and understood by the British people as the nation moved once again from peace to war, arguing that studies of the practices of remembrance alone tell us little about how they have been understood by participants

A generation apart? Youth and political participation in Britain

Conventional wisdom holds that young people in Britain are alienated from politics, with some claiming that this reflects a wider crisis of legitimacy that should be met by initiatives to increase citizenship. This article addresses these areas, presenting both panel survey and focus group data from first-time voters. It concludes that, contrary to the findings from many predominantly quantitative studies of political participation, young people are interested in political matters, and do support the democratic process. However they feel a sense of anti-climax having voted for the first time, and are critical of those who have been elected to positions of political power. If they are a generation apart, this is less to do with apathy, and more to do with their engaged scepticism about ‘formal’ politics in Britain

Retail innovation and shopping practices: consumers' reaction to self-service retailing

Authors' draft also available on Surrey eprints repository at http://epubs.surrey.ac.uk. Final version available online at http://www.envplan.com/In this paper we address the related issues of retail innovation, changing shopping practices, and shopping geographies. We do so in relation to the spread of self-service grocery stores, and particularly the supermarket, in the postwar retail environment of Britain (1950 – 70), arguing that this juncture provides a propitious opportunity to study the relationship between changing practices of retailing and consumption. We highlight shoppers’ selective adoption of new self-service formats in relation to certain product categories and argue that this can be explained in part by reference to the socially embedded nature of women food shoppers’ behaviours and in particular the influence of contemporary notions of the ‘good housewife’. We support our argument by reference to a wide range of contemporary documentary material relating to postwar shopping including market research reports, the publications of local consumer groups, and selected retailer and government archive sources

Belonging: Mass Observation Project Correspondents' Writings, 2010

Abstract copyright UK Data Service and data collection copyright owner.This study is available via the UK Data Service Qualibank, an online tool for browsing, searching and citing the content of selected qualitative data collections held at the UK Data Service. This research results from the work of the social research organisation, Mass-Observation, founded in 1937 to create an 'anthropology of ourselves'. Material was collected from a team of observers and a panel of volunteer writers who aimed to study the everyday lives of ordinary people in Britain. This directive was carried out in June-July 2010 and with the aim of exploring experiences of belonging in relation to a variety of things, including individual people, a group or a community of people, a place, a culture or a nation. The directive also asked about less happy experiences of not belonging, such as feeling `not at home' or labelled 'an outsider'. <br

Mass observation / by Mass Observation.

Electronic reproduction. Canberra, A.C.T. : National Library of Australia, 2009

Arts in London A survey of attitudes of users and non-users

One of three market research reports which form part of the Arts Plan for LondonSIGLEAvailable from British Library Document Supply Centre- DSC:q91/02714(Arts) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Report of a study of the outdoor plants market 1990

SIGLEAvailable from British Library Document Supply Centre- DSC:q91/23243(Report) / BLDSC - British Library Document Supply CentreGBUnited Kingdo