Consistency in Destination Branding: The Impact of Events

Events are part of the attraction of a destination and as such should be included in the integrated marketing for the destination and incorporated into a destination's branding strategy. This implies the need to evaluate the contribution of an event not just in terms of the direct financial contribution that it generates but also in terms of its consistency with the destination brand values. Consistency as an evaluation criteria concerns how (and if) the interrelationships among the elements of the marketing mix enhance destination brand equity. This paper uses content analysis to demonstrate the importance of incorporating consistency as an evaluation criterion of an event. In particular, the results of a content analysis performed using Australian newspaper articles from 1998-2005 show that the set of negative association related to Schoolies week appears to be inconsistent with the brand values of the Gold Coast as expressed in the brand 'VeryGC'

Artificial neural-network technique for precipitation nowcasting from satellite imagery

The term nowcasting reflects the need of timely and accurate predictions of risky situations related to the development of severe meteorological events. In this work the objective is the very short term prediction of the rainfall field from geostationary satellite imagery entirely based on neural network approach. The very short-time prediction (or nowcasting) process consists of two steps: first, the infrared radiance field measured from geostationary satellite (Meteosat 7) is projected ahead in time (30 min or 1 h); secondly, the projected radiances are used to estimate the rainfall field by means of a calibrated microwave-based combined algorithm. The methodology is discussed and its accuracy is quantified by means of error indicators. An application to a satellite observation of a rainfall event over Central Italy is finally shown and evaluated

Relation between weather radar equation and first-order backscattering theory

International audienceAim of this work is to provide a new insight into the physical basis of the meteorological-radar theory in attenuating media. Starting form the general integral form of the weather radar equation, a modified form of the classical weather radar equation at attenuating wavelength is derived. This modified radar equation includes a new parameter, called the range-bin extinction factor, taking into account the rainfall path attenuation within each range bin. It is shown that, only in the case of low-to-moderate attenuating media, the classical radar equation at attenuating wavelength can be used. These theoretical results are corroborated by using the radiative transfer theory where multiple scattering phenomena can be quantified. From a new definition of the radar reflectivity, in terms of backscattered specific intensity, a generalised radar equation is deduced. Within the assumption of first-order backscattering, the generalised radar equation is reduced to the modified radar equation, previously obtained. This analysis supports the conclusion that the description of radar observations at attenuating wavelength should include, in principle, first-order scattering effects. Numerical simulations are performed by using statistical relationships among the radar reflectivity, rain rate and specific attenuation, derived from literature. Results confirm that the effect of the range-bin extinction factor, depending on the considered frequency and range resolution, can be significant at X band for intense rain, while at Ka band and above it can become appreciable even for moderate rain. A discussion on the impact of these theoretical and numerical results is finally included

Rainfall rate retrieval in presence of path attenuation using C-band polarimetric weather radars

Weather radar systems are very suitable tools for the monitoring of extreme rainfall events providing measurements with high spatial and temporal resolution over a wide geographical area. Nevertheless, radar rainfall retrieval at C-band is prone to several error sources, such as rain path attenuation which affects the accuracy of inversion algorithms. In this paper, the so-called rain profiling techniques (namely the surface reference method FV and the polarimetric method ZPHI) are applied to correct rain path attenuation and a new neural network algorithm is proposed to estimate the rain rate from the corrected measurements of reflectivity and differential reflectivity. A stochastic model, based on disdrometer measurements, is used to generate realistic range profiles of raindrop size distribution parameters while a T-matrix solution technique is adopted to compute the corresponding polarimetric variables. A sensitivity analysis is performed in order to evaluate the expected errors of these methods. It has been found that the ZPHI method is more reliable than FV, being less sensitive to calibration errors. Moreover, the proposed neural network algorithm has shown more accurate rain rate estimates than the corresponding parametric algorithm, especially in presence of calibration errors

Digital technology: coming of age?

Editoria

SUSTAINABILITY OF SHORT FOOD SUPPLY CHAINS: ANALYSIS OF RAW MATERIAL SUPPLY IN MILAN PUBLIC SCHOOL CATERING

The demand of short food supply chains is becoming more pressing by consumers, especially in the largest school catering. The implementation of the short chain in a large catering company of Milan, is described in this practical contribution. Several aspects of short food chains sustainability: legal, commercial and economic sustainability, hygienic and gastronomic sustainability, are discussed

Assessing radiative transfer models trained by numerical weather forecasts using sun-tracking radiometric measurements for satellite link characterization up to W band

Radio communications, and in particular Earth-to-satellite links, are worldwide used for delivering digital services. The bandwidth demand of such services is increasing accordingly to the advent of more advanced applications (e.g., multimedia services, deep-space explorations, etc.) thus pushing the scientific community toward the investigation of channel carriers at higher frequencies. When using carrier frequencies above X band, the main drawback is how to tackle the impact of tropospheric processes (i.e., rain, cloud, water vapor). This work assesses the joint use of weather forecast models, radiative transfer models and Sun-tracking radiometric measurements to explore their potential benefits in predicting path attenuation and sky noise temperature for slant paths at frequencies between K and W band, thus paving the way to the optimization of satellite link-budgets

Cutaneous manifestations in patients with COVID-19 : a preliminary review of an emerging issue

Background: The infection caused by the recently identified SARS-CoV-2, called COronaVIrus Disease-19 (COVID-19), has rapidly spread throughout the world. With the exponential increase of patients worldwide, the clinical spectrum of COVID-19 is being better defined and new symptoms are emerging. Numerous reports are documenting the occurrence of different cutaneous manifestations in COVID-19 patients. Objectives: To provide a brief overview of the COVID-19-associated cutaneous lesions. Methods: Literature search was performed in the PubMed, Scopus and Web of Science databases up to 30 April 2020. This narrative review summarizes the available data regarding clinical and histological features of COVID-19-associated skin manifestations. Results: Literature reports showed a great heterogeneity in COVID-19-associated cutaneous manifestations, as well as in their latency periods and associated extracutaneous symptoms. Pathogenic mechanisms are unknown, although the role of hyperactive immune response, complement activation and microvascular injury has been hypothesized. Based on our experience and the literature data, we subdivided the reported cutaneous lesions into six main clinical patterns: i) urticarial rash, ii) confluent erythematous/maculo-papular/morbilliform rash, iii) papulovesicular exanthem, iv) chilblain-like acral pattern, v) livedo reticularis/racemosa-like pattern, vi) purpuric "vasculitic" pattern. These six patterns can be merged into two main settings: the first one - inflammatory/exanthematous - including the first three groups cited above and the second one including the vasculopathic/vasculitic lesions of the last three aforementioned groups. Conclusions: The possible presence of cutaneous findings leading to suspect COVID-19 puts dermatologists in a relevant position. Further studies are needed to delineate the diagnostic and prognostic value of such cutaneous manifestations