Dagli emblemi araldici al brand universitario

L’uso di simboli identificativi, che contraddistingue le organizzazioni più antiche, costituisce da sempre un tratto pregnante della cultura e comunicazione universitarie. Sul piano visivo, l’identità degli atenei è espressa da emblemi araldici e, in misura crescente, veri e propri brand che aggiornano e semplificano i segni della tradizione. In continuità con i principali studi internazionali sul tema, il contributo presenta i risultati di un’indagine sul simbolismo visivo delle università italiane. La ricerca ha preso in esame la visual identity degli atenei, statali e non , per analizzarne stili ed elementi caratterizzanti: in particolare, le componenti figurative e verbali del marchio istituzionale; il richiamo al territorio e ai simboli della tradizione; il restyling dell’iconografia storica e le strategie identitarie privilegiate dalle università di recente fondazione

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Korporativna kulturna odgovornost i zajednička vrijednost u bankarskom sektoru. Eksplorativna studija u Italiji

This paper aims to explore the emerging trends and strategic approaches promoted by Italian banks in the field of corporate cultural responsibility and communication. Based on a multi-case study approach, the research focuses on both the policies and operational activities carried out in the last decade by some of the most innovative players in the field of corporate arts management and communication, promoting an innovative logic of social sharing and stakeholder engagement around banks’ art collections, events and digital platforms.Ovaj rad ima za cilj istražiti nove trendove i strateške pristupe koje promiču talijanske banke u području korporativne kulturne odgovornosti i komunikacije. Utemeljeno na pristupu studija više slučajeva, istraživanje se usredotočuje na politike i operativne aktivnosti koje su u posljednjem desetljeću proveli neki od najinovativnijih igrača u području upravljanja korporativnom umjetnošću i komunikacije, promičući inovativnu logiku društvenog dijeljenja i angažman dionika oko umjetničkih zbirki, događaja i digitalnih platformi banaka

The building information modeling for the retrofitting of existing buildings. A case study in the University of Cagliari.

Italy's very consistent buildings stock has become the major field for real estate investments and for the related projects and actions. The urge of working on built environment is however facing some crucial issues. The first is the lack of documentation on the construction history and on the real constructive layout of existing buildings (in terms of components, installations, plants, etc.). The second is the poor activity in surveying their current status, with reference to use (energy behaviour, real consumptions, etc.) and maintenance (conservation status, previous maintenance works, compliance with current regulations, etc.). These obstacles cause a deep inefficiency in the planning, programming and controlling of requalification and/or refunctionalisation works. Starting from these assumptions, this paper shows the findings of a research shared by the Politecnico of Milan and the Department of Civil and Environmental Engineering and Architecture of the University of Cagliari. It is aimed at testing the use of building information modeling (BIM) to structure the necessary knowledge to evaluate intervention scenarios. The research is focused on the Mandolesi Pavilion of the University of Cagliari, designed by Enrico Mandolesi. It is a highly stimulating architectural object because it incorporates values that require a conservative approach, but at the same time, like most contemporary buildings, it was designed and built for innovation and not for “long duration”. The work has actually led to the realization of a BIM model of the case study. It represents the first prefiguration of an approach that develops from construction history and continues with advanced diagnostics on the statical and energy performances of the building. The model formalizes knowledge and information on a significant building, aimed at its management. It allows also the setting of intervention scenarios that can be evaluated with real-time simulations of cost, time and ROI

Constructive Roles of Organizational Two-Way Symmetrical Communication: Workplace Pseudo-Information Gatekeeping

Misinformation, misunderstanding, and rumors are not foreign to organizations. The cost of pseudo-information can be critical for the organization in terms of profit, stakeholder relationships, and reputation. For those reasons, organizations should make efforts to detect and prevent the spread of pseudo-information. This piece of research proposes and finds support in a model to gatekeep pseudo-information in the workplace, in which two-way symmetrical communication is an essential element for the model, predicting employees’ gatekeeping behaviors, and mediating the relationship between quality of the employee–organization relationship and gatekeeping behaviors. Then, the cultivation of relationships with the employees and the adherence to two-way symmetrical communication are cost-effective methods for the organization. Loyal and satisfied employees voluntarily debunk and combat pseudo-information

Prediction of protein composition of individual cow milk using mid-infrared spectroscopy.

This study investigated the application of mid-infrared spectroscopy for the prediction of protein composition in individual milk samples (n=1,336) of Simmental cows. Protein fractions were quantified by RP-HPLC and MIR data were recorded over the spectral range from 4,000 to 900 cm-1. Models were developed by partial least squares regression using untreated spectra. The most successful predictions were for protein, casein, αS1-casein, whey protein, and β-lactoglobulin contents. The models could discriminate between high and low values of protein composition (R2=0.50 to 0.58). The root mean square errors of cross-validation were 3.11g/l for protein (range 39.91g/l), 2.76g/l for casein (range 35.16g/l), 1.07 g/l for αS1-casein (range 12.82g/l), 0.51 g/l for whey protein (range 4.97g/l), and 0.43 for β-lactoglobulin (range 4.37). Application of MIR spectroscopy is possible for the routinely assessment of protein, casein, αS1-casein, whey protein, and β-lactoglobulin and its implementation might be in future a tool for improving protein composition of bovine milk through breeding programs

Corporate Cultural Responsibility and Shared Value in the Banking Sector. An Explorative Study in Italy

This paper aims to explore the emerging trends and strategic approaches promoted by Italian banks in the field of corporate cultural responsibility and communication. Based on a multi-case study approach, the research focuses on both the policies and operational activities carried out in the last decade by some of the most innovative players in the field of corporate arts management and communication, promoting an innovative logic of social sharing and stakeholder engagement around banks’ art collections, events and digital platforms

MG-132 reduces virus release in Bovine herpesvirus-1 infection

Bovine herpesvirus 1 (BoHV-1) can provoke conjunctivitis, abortions and shipping fever. BoHV-1 infection can also cause immunosuppression and increased susceptibility to secondary bacterial infections, leading to pneumonia and occasionally to death. Herein, we investigated the influence of MG-132, a proteasome inhibitor, on BoHV-1 infection in bovine kidney (MDBK) cells. Infection of MDBK cells with BoHV-1 induces apoptotic cell death that enhances virus release. Whereas, MG-132 inhibited virus-induced apoptosis and stimulated autophagy. Protein expression of viral infected cell protein 0 (bICP0), which is constitutively expressed during infection and is able to stimulate Nuclear factor kappa B (NF-κB), was completely inhibited by MG-132. These results were accompanied by a significant delay in the NF-κB activation. Interestingly, the efficient virus release provoked by BoHV-1-induced apoptosis was significantly reduced by MG-132. Overall, this study suggests that MG-132, through the activation of autophagy, may limit BoHV-1 replication during productive infection, by providing an antiviral defense mechanism