Grau de maturidade do processo de autoavaliação da Universidade Federal de Santa Catarina

Dissertação (mestrado profissional) - Universidade Federal de Santa Catarina, Centro Sócio-Econômico, Programa de Pós-Graduação em Administração Universitária, Florianópolis, 2017.O objetivo desta dissertação foi avaliar o grau de maturidade do processo de autoavaliação institucional da Universidade Federal de Santa Catarina referente ao ano de 2015, desenvolvido e coordenado pela Comissão Própria de Avaliação (CPA) da UFSC. A avaliação institucional ganhou força com a instituição do Programa de Avaliação das Universidades Brasileiras (PAIUB), que surgiu com o intuito de imprimir uma avaliação de caráter permanente às instituições. A avaliação é implementada por meio do Sistema Nacional de Avaliação da Educação Superior (SINAES), instituído pela Lei nº 10.861, de 14 de abril de 2004. Todavia, o SINAES normatiza a avaliação institucional nas instituições de ensino superior (IES), e apresenta o que deve ser avaliado, mas não a forma que deve ser realizada, assim, fica a cargo das instituições a decisão de qual formato ou maneira utilizarão para se autoavaliarem. Diante disto, é primordial conhecer e identificar o nível de maturidade dos processos da autoavaliação, pois, é por meio dele que são identificados os gargalos ou áreas de oportunidades que irão facilitar e orientar os pontos a serem desenvolvidos para o aperfeiçoamento das práticas institucionais. Para medir o grau de maturidade da autoavaliação criou-se um modelo de avaliação utilizando, como base, os critérios de um guia de boas práticas utilizado em governança de Tecnologia da Informação para controle de processos, o Control Objectives for Information and Related Technology (COBIT), alinhado à ferramenta PDCA (planejamento, execução, controle e ação). O COBIT é um dos frameworks de governança de TI mais utilizados mundialmente. A partir da criação do instrumento de avaliação do grau de maturidade do processo de autoavaliação institucional, realizou-se a aplicação de um questionário estruturado para a coleta de dados, aplicado aos membros da CPA. Utilizou-se para esta dissertação a pesquisa bibliográfica e documental. A pesquisa documental envolveu os dados relacionados à autoavaliação institucional da UFSC, pesquisados em relatórios produzidos pela CPA e relatórios institucionais diversos. Tratou-se de uma pesquisa aplicada, descritiva, qualitativa e apresentou o estudo de caso da Universidade Federal de Santa Catarina e da Comissão Própria de Avaliação a partir da análise de um instrumento do ciclo de gestão, a autoavaliação. Dentre os principais resultados obtidos, a pesquisa apontou que o grau de maturidade da autoavaliação da UFSC foi de 2,58, próximo do nível 3, em que as políticas, planos e procedimentos são definidos, documentados e comunicados, buscando assegurar uma conformidade efetiva, porém a monitoração ainda é falha e os requisitos não são devidamente tratados. A etapa que obteve o menor nível de maturidade foi a etapa VI ? Proposição e Implantação das Ações, em que o nível obtido foi de 0,88, próximo do nível 1, que se representa pela existência de consciência do processo, mas existem processos informais voltados à conformidade.Abstract : The objective of this dissertation was to evaluate the degree of maturity of the institutional self - assessment process of the Federal University of Santa Catarina for the year 2015, developed and coordinated by the UFSC 's Own Evaluation Commission (CPA). The institutional evaluation gained strength with the institution of the Program of Evaluation of Brazilian Universities (PAIUB), which appeared with the intention of printing a permanent evaluation to the institutions. The evaluation is implemented through the National System of Evaluation of Higher Education (SINAES), instituted by Law No. 10,861, dated April 14, 2004. However, SINAES only regulates and supports the institutional evaluation in higher education institutions (HEIs), and presents what should be evaluated, but not the form that should be performed, thus, it is up to the institutions to decide which format or way they will use to self-evaluate. Given this, it is essential to know and identify the level of maturity of the processes of self-assessment, because it is through it that the bottlenecks or areas of opportunity are identified that will facilitate and guide the points to be developed for the improvement of institutional practices. In order to measure the degree of maturity of the self-assessment, a structured data collection instrument was created, applied to the members of the CPA, based on the evaluation criteria of a guide to good practices used in Information Technology governance for Control Objectives for Information and Related Technology (COBIT), aligned with the PDCA (planning, execution, control, and action) tool. COBIT is one of the most used IT governance frameworks in the world. Bibliographical and documentary research was used for this dissertation. The documentary research involved the data related to UFSC's institutional self-assessment, which were surveyed in reports produced by the CPA and various institutional reports. It was an applied, descriptive, qualitative research and presented the case study of the Federal University of Santa Catarina and the Self Assessment Commission from the analysis of an instrument of the management cycle, the self-assessment. Among the main results, the research showed that the degree of maturity of the UFSC self-assessment was 2.58, close to level 3, where policies, plans and procedures are defined, documented and communicated, seeking to ensure effective compliance, But monitoring is still faulty and requirements are not properly addressed. The stage that obtained the lowest level of maturity was stage VI - Proposition and Implementation of the Actions, in which the obtained level was of 0.88, near the level 1, that is represented by the existence of process consciousness, but there are informal processes compliance

Relatório de estágio de Marketing Digital na empresa Visual Publinet

Dissertação de Mestrado em Marketing, apresentado na Escola Superior de Ciências Empresariais do Instituto Politécnico de Viana do CasteloNo âmbito do segundo ciclo de estudos do mestrado em Marketing, o presente relatório tem por objetivo descrever as inúmeras tarefas desenvolvidas no estágio curricular em Marketing Digital, realizado em regime de Erasmus, na empresa espanhola Visual Publinet, com a duração de 30 semanas (04 de setembro de 2017 a 02 de abril de 2018). De forma genérica, as funções no departamento de Marketing da empresa citada previamente, focaram-se nos seguintes pontos: realização de auditorias SEO; trabalhos de naming; elaboração de estudos de mercado em Espanha e a nível internacional; criação de base de dados de influencers; auditorias de Keywords; elaboração de manuais de Wordpress, WooCommerce e PrestaShop; criação de um plano de Social Media para Visual Publinet; desenvolvimento de planos de conteúdos; definição de estratégias para melhorar o posicionamento SEO; criação de perfis de redes sociais; análise de redes sociais (Facebook, Instagram, Twitter e LinkedIn) e websites; migrações SEO; revisão de páginas web antes da sua publicação; tarefas de copywriting para blogs e redes sociais e funções administrativas inerentes. Este relatório encontra-se dividido em três capítulos fundamentais. No primeiro capítulo é realizada a revisão da literatura relativa às tarefas desenvolvidas durante o período de estágio, englobando o Marketing Digital (evolução histórica, ações estratégicas, canais do Marketing Digital, Marketing Analytics, Marketing de conteúdo, Content Marketing System e profissional do Marketing na era digital), os Social Media (classificação dos social media, história e principais redes sociais, importância dos social media num ambiente Business to Business, plano de social media e Influencer Marketing). Seguidamente, no segundo capítulo, é feita a exposição da entidade institucional no que toca à história, serviços prestados, principais clientes e parceiros, assim como é descrito o seu plano de trabalho e as competências dos colaboradores. Neste capítulo, são ainda englobadas todas as atividades realizadas, as competências adquiridas, as ferramentas utilizadas e a avaliação dos resultados do estágio. Por último, no terceiro capítulo, são mencionadas as conclusões com base no estágio e na redação do presente relatório.Within the scope of the second cycle of the Master's in Marketing, this report aims to describe the numerous tasks developed in the Digital Marketing Curriculum Internship, carried out under the Erasmus regime, in the Spanish company Visual Publinet, for 30 weeks (from September 04, 2017 to April 2, 2018). Generally, my functions in the Marketing department of the company mentioned previously, focused on the following points: conducting SEO audits; naming works; preparation of market studies in Spain and internationally; creation of influencers database; Keywords audits; preparation of Wordpress manuals, WooCommerce and PrestaShop; creation of a Social Media plan for Visual Publinet; development of content plans; defining strategies to improve SEO positioning; creation of social networking profiles; analysis of social networks (Facebook, Instagram, Twitter and LinkedIn) and websites; SEO migrations; review of web pages before its publication; copywriting tasks for blogs and social networks and administrative functions. This document is divided into three fundamental chapters. In the first chapter, a review of the literature on tasks developed during the internship period encompassing Digital Marketing (historical evolution, strategic actions, Digital Marketing channels, Marketing Analytics, Content Marketing, Content Marketing System and Marketing professional in the digital world), Social Media (classification of social media, history and main social networks, importance of social media in a Business to Business environment, social media plan and Influencer Marketing). Then, in the second chapter, the institutional entity is exposed in terms of history, services provided, main clients and partners, as well as its work plan and the skills of employees. In this chapter, all the activities carried out, the skills acquired, the tools used and the evaluation of the results of the internship are also included. Finally, in the third chapter, conclusions are made on the basis of the stage and wording of this report

Examining the relationship between hoteliers’ review site use intensity and hotel characteristics - Moroccan Hotels

Due to rapid development and consumer adoption of technology, the hospitality industry has dramatically increased online-based user-generated reviews for a variety of services, such as those found in eWOM communities (e.g., TripAdvisor). Few studies have tested-among eWOM communities-the correlation between hoteliers' review site use intensity and hotel characteristics. The purpose of this paper is to examine the predictors of TripAdvisor use intensity, as perceived by Moroccan hoteliers. After the literature review on user-generated content, a quantitative study based on a structured questionnaire survey was developed, and correlation analyses were conducted to empirically validate the relationship between hotel characteristics and the use of TripAdvisor among a population of 48 hotel managers. The results showed that all variables studied commitment, competence, hotel size (number of beds), hotel category, and type of ownership were positively related to the intensity of use of review sites. This study deepens hotel practitioners' understanding of the importance of user-generated content and offers suggestions on how to improve eWOM advocacy. Moreover, this paper contributes to the recent and still scanty research line on eWOM from the hoteliers' perspective. The novelty lies in the positive relationships between hotel features (commitment, competence, hotel size, hotel category, and type of ownership) and user-generated review sites (TripAdvisor). It extends current literature and provides practitioners with some guidance on user-generated content and hotel characteristics.FCT-Foundation for Science and TechnologyPortuguese Foundation for Science and Technology [UID/SOC/04020/2019

PQ-learning: aprendizaje por refuerzo multiobjetivo

En este artí culo describimos y analizamos PQ-learning, un algoritmo para problemas de aprendizaje por refuerzo multiobjetivo. El algoritmo es una extensi ón de Q-learning, un algoritmo para problemas de aprendizaje por refuerzo escalares. Al contrario que otros algoritmos, PQ-learning no requiere informaci ón de preferencias sobre los objetivos, es aplicable a problemas con fronteras de Pareto no convexas y permite recuperar a partir de los Q-valores las secuencias de acci ón correspondientes a diferentes polí ticas Pareto- óptimas. PQ-learning ha sido aplicado a dos problemas pertenecientes a un banco de pruebas propuesto en la literatura de aprendizaje por refuerzo multiobjetivoEste trabajo está parcialmente fi nanciado por el Plan Nacional de I+D+I, proyecto TIN2009-14179 (Gobierno de España, Ministerio de Ciencia e Innovaci ón) y por la Universidad de M álaga, Campus de Excelencia Internacional Andaluc ía Tech. Manuela Ruiz-Montiel disfruta de una beca FPU (Gobierno de España, Ministerio de Educación

Effective Parameters Controlling Sterol Transfer: A Time‑Resolved Small‑Angle Neutron Scattering Study

Though cholesterol is the most prevalent and essential sterol in mammalian cellular membranes, its precursors, post-synthesis cholesterol products, as well as its oxidized derivatives play many other important physiological roles. Using a non-invasive in situ technique, time-resolved small angle neutron scattering, we report on the rate of membrane desorption and corresponding activation energy for this process for a series of sterol precursors and post-synthesis cholesterol products that vary from cholesterol by the number and position of double bonds in B ring of cholesterol’s steroid core. In addition, we report on sterols that have oxidation modifications in ring A and ring B of the steroid core. We find that sterols that differ in position or the number of double bonds in ring B have similar time and energy characteristics, while oxysterols have faster transfer rates and lower activation energies than cholesterol in a manner generally consistent with known sterol characteristics, like Log P, the n-octanol/water partitioning coefficient. We find, however, that membrane/water partitioning which is dependent on lipid-sterol interactions is a better predictor, shown by the correlation of the sterols’ tilt modulus with both the desorption rates and activation energy

A temporal difference method for multi-objective reinforcement learning

This work describes MPQ-learning, an temporal-difference method that approximates the set of all non-dominated policies in multi-objective Markov decision problems, where rewards are vectors and each component stands for an objective to maximize. Unlike other approximations to Multi-objective Reinforcement Learning, MPQ-learning does not require additional parameters or preference information, and can be applied to non-convex Pareto frontiers. We also present the results of the application of MPQ-learning to some benchmark problems and compare it to a linearization procedure.This work is partially funded by grants TIN2009-14179 (Spanish Government, Plan Nacional de I+D+i) and TIN2016-80774-R (AEI/FEDER, UE) (Spanish Government, Agencia Estatal de Investigación; and European Union, Fondo Europeo de Desarrollo Regional). Manuela Ruiz-Montiel is funded by the Spanish Ministry of Education through the National F.P.U. Program

Flipping the classrrom in courses of statistics: analyzing the feedback from students

[EN] We present the application of the flipped classroom strategy in two subjects of the degree in Statistics (University of Barcelona-Polytechnic University of Catalonia) and analyse the opinion of students about the experience. The objective is to improve the learning process of statistics by promoting a more active attitude of students in the classroom. The new strategy has been welcomed by students, as most of them are satisfied with the experience. Many of them would like that the stratgy would be applied to a significant number of lessons in the subject, or even in other subjects of the degree. Moreover, students think that it helped them to develop their capacity to organize their study time and their self-learning competence. They also think that with the flipped classroom strategy they learn more than with the traditional classes, but they remark the importance of imcluding a session where the teacher answers the questions and solves the doubts of students to ensure a sucessful implementation.http://ocs.editorial.upv.es/index.php/HEAD/HEAD18Alcañiz, M.; Lopez-Tamayo, J.; Perez-Marin, A.; Riera, C.; Santolino, M.; Chulia, H. (2018). Flipping the classrrom in courses of statistics: analyzing the feedback from students. Editorial Universitat Politècnica de València. 1011-1018. https://doi.org/10.4995/HEAD18.2018.8136OCS1011101