Taxonomía de la diplomacia digital en la agenda de las nuevas relaciones internacionales

Digital diplomacy has become one of the key elements for understanding the transformation of contemporary diplomacy. The analysis of the principles, methods and purposes shows that we are still in a very early stage of digital transformation.La diplomacia digital se ha convertido en uno de los elementos fundamentales para comprender la transformación de la diplomacia contemporánea. El análisis de los principios, métodos y fines demuestra que estamos aún en una fase muy inicial de transformación digital. El artículo analiza y compara las principales actuaciones de Estados Unidos, Francia, Suecia y el Servicio Europeo de Acción Exterior

La revisión del servicio público audiovisual británico tras el informe de Lord Hutton

El caso Kelly ha fortalecido a la BBC. Los fallos en los procesos de producción y control de calidad de los servicios informativos han derivado hacia una crisis de proporciones gigantescas. En medio de la crisis periodística mundial, la Corporación ha sabido reponerse y regenerar los servicios informativos. El informe Neil, redactado tras la aparición del informe de Lord Hutton, revisa los criterios de producción periodística y elabora un catálogo de pautas para la elaboración de noticias con la finalidad de recuperar la credibilidad.The BBC has became stronger due to the Kelly affaire. The failure of the journalistic production process and the lack of quality controls instigated the biggest crisis of confidence in the Corporation’s history. However, it has regenerate its own. The Neil Report, after the Lord Hutton Inquiry, checks the production criteria and elaborates an summary of guides in order to recover its credibility

Indicadores de RSC en la empresa periodística

El auge de la responsabilidad social corporativa (RSC, en adelante) se ha apoyado en los medios, que han incluido este elemento de la gestión empresarial en las secciones de economía y sociedad. Las tres principales empresas privadas españolas de televisión no han desarrollado una política de RSC adecuada a las necesidades y los criterios propios como sucede en otros sectores. El análisis ofrece un bagaje pobre. Urge la definición de la especificidad de las empresas periodísticas, la elaboración de un catálogo de criterios para la medición e introducir elementos comparativos que sirvan como marco para las buenas prácticas.The rise of corporate social responsibility (CSR) has been supported by the media, which have included this element of management in the news. The three Spanish top private television companies have not developed a CSR policy appropriate to the needs and standards of management and organization own business as in other sectors. The analysis of reports and annual reports provide a wealth poor. We need to define the specificity of the journalistic enterprise, developing a list of criteria and introduces comparative elements from public and private companies that serve as a framework for good practices

Scenarios and challenges of public television in Spain

El artículo se enmarca dentro del Proyecto de Investigación I+D+I “Impacto de Internet en la redefinición del servicio público de las televisiones públicas autonómicas españolas” (Referencia del Proyecto: CSO2009-11250/SOCI), aprobado por el Ministerio de Ciencia y Tecnología para el periodo 2009-2012. IP: Juan Carlos de Miguel BustosLa televisión pública en España se enfrenta al reto de adaptarse y adecuarse a la expansión y la consolidación de los medios digitales globales. No se han acordado soluciones estables a las contradicciones del control editorial, la gestión económica, los contenidos y el buen gobierno corporativo, lo que dificulta la determinación de la misión de la televisión pública y las estrategias a seguir. La modernización del ordenamiento legal, la autonomía de los servicios informativos y la gestión de los canales digitales son avances positivos. No obstante, son continuistas, porque no parecen ligados de un proyecto común, con vocación de estabilidad. La financiación sigue siendo un asunto espinoso. La libertad que promueve la Comisión Europea en la definición del servicio público audiovisual degenera, en el caso español, en la indefinición sobre los contenidos y los medios de pago. La nueva autoridad audiovisual está llamada a liderar estas cuestiones y establecer parámetros homogéneos con el entorno europeo. Ha comenzado un nuevo proyecto que tendrá que establecer las bases de la misión, la dinámica y el alcance de RTVE y, por extensión, de los operadores autonómicos. Ha llegado el momento de pensar hacia dónde queremos encaminar la televisión pública en los próximos diez años.Spanish Public Service Television faces the challenge to adapt and to adjust to the current expansion and consolidation of the global digital media. At the moment, RTVE lacks of stable solutions to the contradictions of editorial control, financial management, content and corporate governance, which makes difficult to establish the vision, the mission and the strategies to follow up. The modernization of the legal system, the autonomy of the newsroom and the excellent management of the digital channels are positive developments. However, the main policies maintain the given situation before these positive changes. Why? They do not appear linked in a common. Funding remains a thorny issue. The freedom that promotes the European Commission in the definition of public service broadcasting degenerates, in the Spanish case, in the uncertainty about the content and means of payment. The new audiovisual authority is called to lead these issues and establish parameters homogeneous in the European environment. The Spanish Government starts a new project that will have to lay the groundwork for the mission, the dynamics and scope of RTVE and, by extension, regional operators. Now is the time to think about where we want to steer public television in the next ten years

Globalization and power: The consolidation of international communication as a discipline. Review article

A tour of the theoretical development and the main research lines of international communication is presented. To do this, the appearance of communication in the configuration of power in four aspects (hard, soft, sharp and strategic narrative) is analyzed. The critical perspective and the Anglo-Saxon mastery on the subject are examined, with evidence from France, Germany, or Latin America. Five axes of future research are anticipated, such as the strengthening of the theoretical and methodological bases with interdisciplinary methods; the nature and characteristics of the international journalists (correspondents versus false news); the management of populist communication in the face of a political globalization with leaders that hinder the conventional journalistic ethos; the analysis of the structures; and global information systems in a multipolar scenario and less “CNN effect” than expected, and the constant innovation dynamics of propaganda

Brand activism

In this work, brand activism is defined as a strategy that seeks to influence citizen-consumers by means of campaigns created and sustained by political values. It involves a transformation in corporate communication management and social responsibility practices, which borrows from those of social movements to contribute to the social production of identity of citizen-consumers. This corporate political shift involves the use of messages, slogans and content based on final (of common interest) or instrumental (linked to the industry in which they are applied) political values. Political behaviour does not operate in a vacuum but is the response to a change in values of the young generations employing digital technologies and demanding a different behaviour from global firms. However, these political advertising practices have been heavily criticised in the field of political economy, insofar as it is contended that they are impostures lacking authenticity. Thus, 45 campaigns were analysed to determine the characteristics of brand activism in this new socio-political context. From the results it follows that this activist practice, of Anglo-Saxon origin, is a relevant trend in political communication because it aligns individual identity, the management of public assets and corporate action in the political sphere

Generative AI and the future for China’s diplomacy

This paper explores the challenges of Generative AI technologies to China’s diplomatic engagement worldwide. First, it examines the discourse in China about the development of ChatGPT, by focusing on the treatment of the technology and the possible risks and opportunities regarding international affairs. Second, the article highlights four challenges: (1) the securitization of AI, where import/export controls, data access, and semiconductors open a new field of research; (2) the (techno-) socialism with Chinese characteristics and the response to the arrival of cutting-edge technologies from U.S. capital and their impact on the development of a local model; (3) the soft censorship: the development of a technology that responds in the "correct" way (i.e., in line with the ruling ideology) by discriminating the suitability of sources/data deemed correct and appropriate for the public sphere; (4) the impact on public diplomacy, as AI projects an aura of innovation and technological reputation. In summary, this paper contributes to the theoretical debate on the challenges posed by Generative IA technologies in the context of China’s diplomatic practices

Horizons of public information

Public information, including the right to know and the right to transparency, is one of the main topics in academic research and professional development. It is usually analyzed on three epistemological levels: constitutional, governance, and media citizenship. It is thought-provoking to the extent that we find a strong tension between transparency and confidentiality, when rebuilding trust in the public sphere. Using this information we can predict new areas of work, such as the quality data processes, literacy, integrity, and traceability of such data and the emergence of new professions in public communications

Comunicación política en tiempos de conflicto

Esta nota analiza algunos de los principales retos de la comunicación política en una sociedad internacional atravesada por multitud de conflictos. Desde el cambio de importantes valores políticos hasta el auge de la desinformación pasando por los desórdenes climáticos, la alteración de los procesos de gobernanza o el miedo ante el avance tecnológico. En un tiempo de hiperlíderes empoderados en las redes sociales, se hace imprescindible apostar por la legitimación continua de las instituciones, el impulso de la confianza social y la recuperación de la industria periodística

Globalization and power: The consolidation of international communication as a discipline. Review article

A tour of the theoretical development and the main research lines of international communication is presented. To do this, the appearance of communication in the configuration of power in four aspects (hard, soft, sharp and strategic narrative) is analyzed. The critical perspective and the Anglo-Saxon mastery on the subject are examined, with evidence from France, Germany, or Latin America. Five axes of future research are anticipated, such as the strengthening of the theoretical and methodological bases with interdisciplinary methods; the nature and characteristics of the international journalists (correspondents versus false news); the management of populist communication in the face of a political globalization with leaders that hinder the conventional journalistic ethos; the analysis of the structures; and global information systems in a multipolar scenario and less “CNN effect” than expected, and the constant innovation dynamics of propaganda