1,121 research outputs found

    Hrvatska bibliografija na CD-ROM-u Niz A, Knjige 1990-2002

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    This paper reviews Croatian bibliography on CD-ROM. Series A, Books 1990-2002, cumulative bibliography database, with its functions and search methods. Based on method of expert evaluation for CD-ROMs (by Manglano Bosch & Hancock-Bcaulieu) we evaluated its usability for users and pointed its future development

    Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector

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    Double degree. A Work Project presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA- School of Business and Economics and Warsaw School of EconomicsThis dissertation aims at providing an analysis of the influence of sensory stimuli on consumer’s decision making process along with product and service perception. It focuses on the multisensory marketing techniques in consumer foodservice and retail sector. The impact of multisensory marketing techniques is firstly theoretically analyzed regarding advertising and in-store promotion strategies applied by FMCG and HORECA companies. The theoretical basis and conceptualization is supported by examples of successful online and offline marketing campaigns launched in recent years. The second part of this study is focused specifically on the use of multisensory promotional techniques in the foodservice environment. The real life experiment has been conducted in a local Lisbon restaurant in order to measure the influence of auditory cues on the service perception and overall customer experience. The initial hypotheses were proved by post-purchase survey conducted among patrons of the restaurant. The result of this study shows that brand, product and service perception can be positively influenced by multisensory marketing techniques. The auditory stimuli proved to be a significant source of customer overall satisfaction and in-store perception, which confirms partly the initial assumptions of the study.NSBE - UN

    Statistic Evaluation of Efficient Characteristic of UL and VLA Aircraft

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    V bakalářské práci jsou popsány a představeny aktuálně vyráběná letadla kategorií UL a VLA. Celkem 65 typů. Je zde uvedeno statistické vyhodnocení výkonových a geometrických charakteristik matematickou metodou korelace.The Bachelor‘s Thesis describes and presents up to date produced UL and VLA category aircraft. In total 65 types of aircraft. In the Thesis is described statistic evaluation of performance and geometrical characteristics by mathematics method of correlation.

    Community halls ventilation requirements

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    Bakalářská práce se zabývá větracími systémy a požadavky na větrání společenských místností. Autor se nejprve zaměřuje na základní systémy větrání. Ty by měly napomoci vytvořit teoretický náhled na problematiku větrání. Poté jsou podrobně probrány hygienické požadavky na větrání společenských sálů s podrobnějším zaměřením na kina a divadla. Na závěr se autor uvádí vhodné systémy větrání splňující požadavky stanovené hygienickými předpisy.Bachelor’s thesis deals with ventilation systems and requirements for ventilation of cultural rooms. First of all author focuses on basic ventilation systems. This should be useful to create some theoretical view about this theme. In next topic hygienic requirements for cultural rooms with specification on theatres are discussed in details. In final part author presents suitable ventilation systems capable to fit stated hygienic requirements.

    Stalno stručno usavršavanje knjižničara u Hrvatskoj: prigodom desete obljetnice osnutka Centra za stalno stručno usavršavanje knjižničara u RH

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    Paper provides a historical overview and legal framework of the development of continuing education for librarians in Croatia. Characteristics of Training Center for Continuing Education for Librarians in Croatia are compared to the Training centre network - TCN-LIS in Eastern Europe and Central Azia. Performance indicators of the Croatian Training Center for Continuing Education for Librarians indicate specific tendencies of development of structured centralized system for continuous learning in the field of library and information science in Croatia

    Family house on sloping terrain

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    Předmětem bakalářské práce je rodinný dům pro čtyřčlennou rodinu v obci Pržno. Objekt je navržen jako dvoupodlažní, částečně podsklepený. Střecha rodinného domu je sedlová.The theme of bachelor´s work is a family house for a family of four in Pržno. The building is designed as a two-floor, with a partial basement. There is a saddle roof on the house.

    Plugin for Simplification of Programming Using Visual Studio 2010

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    Tato práce se zabývá nástrojem na urychlení vývoje v novém programovacím jazyku pro nezkušené programátory. Aplikace napovídá ukázky zdrojového kódu v prostředí Visual Studia 2010 dle aktuálně používaného programovacího jazyku. Aplikace je typu klient-server, server zajišťuje vyhledávání ukázek zdrojových kódů.This thesis is focused on tool for simplification development in new programing language for non-experienced programmers. Application suggests sample source codes for current programming language in Visual Studio 2010. The application is a client-server, the server implements searching of the source code examples.

    Operation and Competitive Advantages of VLJ Aircraft

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    Diplomová práce se zabývá problematikou provozních aspekt a konkurenceschopností letounů kategorie VLJ na českém a evropském trhu. Práce obsahuje informace o jednotlivých typech VLJ, jejich provozní náklady a srovnání s konkurencí, informace o podílovém vlastnictví a možnostech provozování. Je zde provedena analýza trhu pro tyto letouny a rozebrána problematika letecké dopravy aerotaxi.Master’s thesis deals with problematic of operating aspects and competitiveness of VLJ aircraft in Czech and Europe market. The Thesis contain information about different types of VLJ, their operational costs and comparisons with competitors, some information about aircraft fractional ownership and their operation. There is written a market analysis for this aircraft and air taxi service in analyzed.

    Special incidence structures of type (p,n)(p,n)

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    Jazz language in Bernstein song: Recital analysis

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