Performance Factors that Influence Marketing Measurement in Successful Small Businesses

During the 2009 economic recession, United States business leaders cut marketing expenditures between 33% and 50% more than they did for any other business expenditure to mitigate financial loss because business leaders often regard marketing as an expense and not an investment. Since there is not a widely applied marketing measurement standard, this multiple-case study focused on finding key performance indicators that healthcare and sales small business leaders in eastern United States with less than 500 employees, and marketing evaluation practices in place, used to evaluate the effectiveness of their marketing. Institutional theory was used as the conceptual framework to explore the key drivers behind marketing measurement practices. The focus of this study was on the experiences of 4 small business leaders in Atlanta, Georgia, and Baltimore, Maryland, who have developed financial and nonfinancial strategies to measure their marketing performance. Data collected for this study included 20-minute interviews with each participant, strategic plans, and field notes. A modified van Kaam and triangulation approach was used for data analysis to identify themes, which included the need to tie marketing measurement to the product or service offering and drive revenue or traffic to their business. The results of the study may benefit practitioners who work on social change strategies because the conclusions clarify effective marketing practices and increase well-being of customers. Further, this study provides recommendations for successful marketing measurement strategies that may help businesses meet the needs of community members

Smoking and Second Hand Smoking in Adolescents with Chronic Kidney Disease: A Report from the Chronic Kidney Disease in Children (CKiD) Cohort Study

The goal of this study was to determine the prevalence of smoking and second hand smoking [SHS] in adolescents with CKD and their relationship to baseline parameters at enrollment in the CKiD, observational cohort study of 600 children (aged 1-16 yrs) with Schwartz estimated GFR of 30-90 ml/min/1.73m2. 239 adolescents had self-report survey data on smoking and SHS exposure: 21 [9%] subjects had “ever” smoked a cigarette. Among them, 4 were current and 17 were former smokers. Hypertension was more prevalent in those that had “ever” smoked a cigarette (42%) compared to non-smokers (9%), p\u3c0.01. Among 218 non-smokers, 130 (59%) were male, 142 (65%) were Caucasian; 60 (28%) reported SHS exposure compared to 158 (72%) with no exposure. Non-smoker adolescents with SHS exposure were compared to those without SHS exposure. There was no racial, age, or gender differences between both groups. Baseline creatinine, diastolic hypertension, C reactive protein, lipid profile, GFR and hemoglobin were not statistically different. Significantly higher protein to creatinine ratio (0.90 vs. 0.53, p\u3c0.01) was observed in those exposed to SHS compared to those not exposed. Exposed adolescents were heavier than non-exposed adolescents (85th percentile vs. 55th percentile for BMI, p\u3c 0.01). Uncontrolled casual systolic hypertension was twice as prevalent among those exposed to SHS (16%) compared to those not exposed to SHS (7%), though the difference was not statistically significant (p= 0.07). Adjusted multivariate regression analysis [OR (95% CI)] showed that increased protein to creatinine ratio [1.34 (1.03, 1.75)] and higher BMI [1.14 (1.02, 1.29)] were independently associated with exposure to SHS among non-smoker adolescents. These results reveal that among adolescents with CKD, cigarette use is low and SHS is highly prevalent. The association of smoking with hypertension and SHS with increased proteinuria suggests a possible role of these factors in CKD progression and cardiovascular outcomes

Book Reviews

Book reviews of: In the Wake of War: Military Occupation, Emancipation, and Civil War America. By Andrew F. Lang. (Baton Rouge: Louisiana State University Press, 2017. Acknowledgements, notes, bibliography, index. Pp. xi, 317. $47.50 cloth. ISBN: 978-0-8071-6706-9.) Keep the Days: Reading the Civil War Diaries of Southern Women. By Steven M. Stowe (Chapel Hill: The University of North Carolina Press, 2018. Acknowledgements, bibliographical references, and index. Pp. xxv, 199.$29.95 paper. ISBN: 9781469640969.) The Guerrilla Hunters: Irregular Conflicts during the Civil War. Edited by Brian D. McKnight and Marton A. Myers. (Baton Rouge: Louisiana State University Press, 2017. Acknowledgments, illustrations, maps, notes, index. Pp. ix, 399. $49.95, cloth. ISBN: 0807164976.) Strategic Sisterhood: The National Council of Negro Women in the Black Freedom Struggle. By Rebecca Tuuri. (Chapel Hill: University of North Carolina Press, 2018. Acknowledgements, illustrations, notes, index. Pp. xi, 313.$90 cloth, $29.95 paperback. ISBN: 9781469638898.) Environmental Disaster in the Gulf South: Two Centuries of Catastrophe, Risk, and Resilience. Edited by Cindy Ermus. (Baton Rouge: Louisiana State University Press, 2018. Pp. 1-206.$45 hardcover. ISBN-978-0-8071-6710-6.) In Remembrance of Emmett Till: Regional Stories and Media Responses to the Black Freedom Struggle. By Darryl Mace. (Lexington: University Press of Kentucky, 2014. Preface, introduction, illustrations, acknowledgements, notes, bibliography, index. Pp. xi, 212. $40 cloth. ISBN: 978-0-8131-4536-5.) The Annotated Pickett’s History of Alabama And Incidentally of Georgia and Mississippi, from the Earliest Period. Edited by James P. Pate. (Montgomery: New South Books, 2018. Notes, acknowledgements, illustrations, index. Pp. 600.$60.00. ISBN: 978- 1-58838-032-6.

Protecting biodiversity in British Columbia: Recommendations for developing species at risk legislation

British Columbia has the greatest biological diversity of any province or territory in Canada. Yet increasing numbers of species in British Columbia are threatened with extinction. The current patchwork of provincial laws and regulations has not effectively prevented species declines. Recently, the Provincial Government has committed to enacting an endangered species law. Drawing upon our scientific and legal expertise, we offer recommendations for key features of endangered species legislation that build upon strengths and avoid weaknesses observed elsewhere. We recommend striking an independent Oversight Committee to provide recommendations about listing species, organize Recovery Teams, and monitor the efficacy of actions taken. Recovery Teams would evaluate and prioritize potential actions for individual species or groups of species that face common threats or live in a common area, based on best available evidence (including natural and social science and Indigenous Knowledge). Our recommendations focus on implementing an adaptive approach, with ongoing and transparent monitoring and reporting, to reduce delays between determining when a species is at risk and taking effective actions to save it. We urge lawmakers to include this strong evidentiary basis for species recovery as they tackle the scientific and socioeconomic challenges of building an effective species at risk Act

Protecting biodiversity in British Columbia: Recommendations for developing species at risk legislation

British Columbia has the greatest biological diversity of any province or territory in Canada. Yet increasing numbers of species in British Columbia are threatened with extinction. The current patchwork of provincial laws and regulations has not effectively prevented species declines. Recently, the Provincial Government has committed to enacting an endangered species law. Drawing upon our scientific and legal expertise, we offer recommendations for key features of endangered species legislation that build upon strengths and avoid weaknesses observed elsewhere. We recommend striking an independent Oversight Committee to provide recommendations about listing species, organize Recovery Teams, and monitor the efficacy of actions taken. Recovery Teams would evaluate and prioritize potential actions for individual species or groups of species that face common threats or live in a common area, based on best available evidence (including natural and social science and Indigenous Knowledge). Our recommendations focus on implementing an adaptive approach, with ongoing and transparent monitoring and reporting, to reduce delays between determining when a species is at risk and taking effective actions to save it. We urge lawmakers to include this strong evidentiary basis for species recovery as they tackle the scientific and socioeconomic challenges of building an effective species at risk Act

Environmental variables, habitat discontinuity and life history shaping the genetic structure of Pomatoschistus marmoratus

Coastal lagoons are semi-isolated ecosystems exposed to wide fluctuations of environmental conditions and showing habitat fragmentation. These features may play an important role in separating species into different populations, even at small spatial scales. In this study, we evaluate the concordance between mitochondrial (previous published data) and nuclear data analyzing the genetic variability of Pomatoschistus marmoratus in five localities, inside and outside the Mar Menor coastal lagoon (SE Spain) using eight microsatellites. High genetic diversity and similar levels of allele richness were observed across all loci and localities, although significant genic and genotypic differentiation was found between populations inside and outside the lagoon. In contrast to the FST values obtained from previous mitochondrial DNA analyses (control region), the microsatellite data exhibited significant differentiation among samples inside the Mar Menor and between lagoonal and marine samples. This pattern was corroborated using Cavalli-Sforza genetic distances. The habitat fragmentation inside the coastal lagoon and among lagoon and marine localities could be acting as a barrier to gene flow and contributing to the observed genetic structure. Our results from generalized additive models point a significant link between extreme lagoonal environmental conditions (mainly maximum salinity) and P. marmoratus genetic composition. Thereby, these environmental features could be also acting on genetic structure of coastal lagoon populations of P. marmoratus favoring their genetic divergence. The mating strategy of P. marmoratus could be also influencing our results obtained from mitochondrial and nuclear DNA. Therefore, a special consideration must be done in the selection of the DNA markers depending on the reproductive strategy of the species

The Symptomatic Nature Of Past Destination Choice Among Surf Tourists

Surfing has developed to become a major industry, both within the leisure and the tourism sector. While surfers themselves can be viewed as a homogeneous segment characterised by their common interest for the sport, there clearly exists a wide variety of surfers with very different demographic characteristics, lifestyles or even motives for surfing. The aims of this paper are (1) to review past attempts to profile the surfer segment in general and to determine existence and describe the nature of surfer segments, and (2) to suggest a novel approach of segmenting the surfer market, by analysing the pattern of past destination choices, where so far pure profiling was conducted

Who’s Riding the Wave? An Investigation Into Demographic and Psychographic Characteristics of Surf Tourists

Surfing has grown from its beginnings as a western civilisation sport in the early 1900’s to a stage where it is now an industry worth an estimated $8 billion dollars and involves surfers travelling to both domestic and international destinations as surf tourists. However, there is a dearth of empirical academic research that has been conducted into this segment of the sports tourism market. This study makes a contribution towards understanding surf tourism behaviour by analysing the demographic and psychographic characteristics of 430 surf tourists. The most lucrative segments of the five identified, from the tour operators perspective, are the price conscious safety seekers and the luxury surfers, while the lack of crowds at surfing destinations is a common preference with all groups. Areas of future research include surf destination image and the ratio of surf tourists choosing package tours compared to being free independent travellers

Cora Fluker

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