The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction

The purpose of this study is to ascertain the effect of awe on tourist behavioral inten- tions for astrotourism destinations. Awe is theorized as a multi-dimensional concept with both cognitive and affective elements. A behavioral model depicting the relation- ships among awe, tourist satisfaction and behavioral intentions is proposed and exam- ined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial-least squares structural equation modeling (PLS-SEM), the results indicate that awe directly affects tourist satisfaction and indirectly affects behavioral intentions when mediated by tourist satisfaction. Theoretical and managerial implications are presented

Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology