THE ROLE OF SYNTACTIC STYLISTIC MEANS IN EXPRESSING THE EMOTION TERM LOVE

Love as one of important feelings in human emotional, cognitive and social life has always attracted attention of the researchers: psychologists, linguists, philosophers, ethnologists, etc. We may speak about extralinguistic and linguistic ways of love manifestation. To linguistic ones belong, of course, stylistic means, which include lexical, syntactic, phonetic, and semasiological level. The author focuses on lexical-syntactical means of expressing love in two Slavic languages, Czech and Slovak, using linguocognitive and cultural approach. This research is inspired by the GRID project, which aimed at study of 24 emotion terms in 35 language

Chemistry for Sustainable Development 16 (2008) 407-412 Enhancing the Sorption Activity of Gaize by Thermal and Chemical Modifying

Abstract On the basis of opal-cristobalite rock (gaize) a sorbent is obtained for the sorption of heavy metal cations from aqueous medium. The increase in the sorption activity of gaize was achieved via thermal and chemical modification, as well as via immobilization by means of ã-aminopropyl triethoxysilane. Optimum conditions for increasing the sorption activity of gaize have been determined

Влияние социальных медиа на потребление в beauty-индустрии: современные исследования

Today products which became popular with help of beauty bloggers occupy about 25 % of the turnover of cosmetic online stores if counted in monetary terms. The approach to marketing has radically changed when sellers of cosmetics realized this fact. The influence of social networks on consumption in beauty industry and personal care was considered in this article. The article assesses the role of marketing influence today. Now tools of promotion are changing and traditional methods already doesn’t work. The attitude to the advertising itself and to the search for products is changing too. According to the results of modern surveys many bloggers talk about the great popularity of their posts with advice about buying cosmetics as well as cosmetic reviews and stories in Instagram with reviews of the using beauty products. Consumers say that with a large selection of goods it is difficult to decide what to buy and then they looking for help in the Internet in social network firstly. According to the results of quantitative surveys, if young women try to find beauty service, she search it in social networks, not in Google. Also in social networks a large number of ways of manipulation and introduction into consciousness of consumer. That is why marketing of influence for today is the most effective tool in promoting cosmetics and personal care [2].На сегодняшний день продукты, которые стали популярными за счёт бьюти-блогеров, занимают около 25 % оборота косметических интернет-магазинов, если считать в денежном выражении. Когда продавцы косметики поняли этот факт, подход к маркетингу и продвижению радикально изменился, В данной статье рассматривается влияние социальных сетей на потребление в индустрии красоты и личный уход. В статье дается оценка роли маркетинга влияния на сегодняшний день. Теперь инструменты продвижения товаров по уходу за собой изменились, а традиционные методы уже не работают. Изменяется и отношение к самой рекламе и поиску продуктов. Согласно результатам современных опросов, многие блогеры говорят о большой популярности своих сообщений с советами о покупке косметики, а также косметических обзорах в Instagram использования косметических продуктов. Потребители говорят, что с большим выбором товаров трудно решить, что покупать, а затем они ищут помощь в Интернете в социальной сети. По результатам количественных опросов, если молодые женщины пытаются найти услуги красоты, она ищет ее в социальных сетях, а не в Google. Также в социальных сетях существует множество способов манипулирования и внедрения в сознание потребителя. Именно поэтому маркетинг влияния на сегодняшний день является самым эффективным инструментом в продвижении косметики и средствах по уходу за собой

Human enteropeptidase light chain: Bioengineering of recombinants and kinetic investigations of structure and function

The serine protease enteropeptidase exhibits a high level of substrate specificity for the cleavage sequence DDDDK∼ X, making this enzyme a useful tool for the separation of recombinant protein fusion domains. In an effort to improve the utility of enteropeptidase for processing fusion proteins and to better understand its structure and function, two substitution variants of human enteropeptidase, designated R96Q and Y174R, were created and produced as active (>92%) enzymes secreted by Pichia pastoris with yields in excess of 1.7 mg/Liter. The Y174R variant showed improved specificities for substrates containing the sequences DDDDK (k(cat)/K(M) = 6.83 × 10(6)M(−1)sec(−1)) and DDDDR (k(cat)/K(M) = 1.89 × 10(7)M(−1) sec(−1)) relative to all other enteropeptidase variants reported to date. BPTI inhibition of Y174R was significantly decreased. Kinetic data demonstrate the important contribution of the positively charged residue 96 to extended substrate specificity in human enteropeptidase. Modeling shows the importance of the charge–charge interactions in the extended substrate binding pocket