Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. The case companies represent four Swedish brands with a heritage; Absolut Vodka, Hästens, IKEA and Volvo Cars. Theoretical Perspective: In order to develop theory and establish a new conceptual framework, the fields of corporate museums, internal branding and corporate heritage brands function as the three theoretical realms. Empirical Data: The empirical data consists of six observations of corporate museums, eight semi-structured interviews with managers and six unstructured discussions with tour guides and employees during the observations, as well as secondary data in terms of brochures, catalogues and corporate materials. Conclusions: Internal Brand Pilgrimage is an organized journey for corporate stakeholders, organized in the sense that there are internal branding motives for going to a corporate museum and that the content of brand heritage is communicated through live storytelling. The framework consists of five elements, representing Place, Journey, Pilgrims, Content and Motives

EFFECTIVE BODY POSITIONS FOR ROTATIONS ABOUT THE LONGITUDINAL AXIS - AN EXAMPLE IN FIGURE SKATING JUMPS

For successful quadruple jumps (QJ) in figure skating an extremely high angular velocity during the flight and a safe and clean landing on one foot are necessary. The moment of inertia (MOI) of the skater is a key factor of the angular velocity in the air. It is important to achieve the smallest MOI as fast as possible and to maintain it as long as possible. In this study seven different flight positions in three different phases of the flight have been identified, namely two positions in the phase from takedff to the closed position, three closed positions in the air and two positions in preparation for landing. Thus a method has been developed to identify individually best flight positions in QJ. Two closed flight positions were found as positions with the smallest M01, both with 17 Oh smaller MOI than the third closed flight position

In Search for a Long-run Relationship between Aid and Growth: Pitfalls and Findings

In this paper we investigate the relationship between per capita income and foreign aid for a panel of 131 (alternatively 52) recipient countries over the period 1960 to 2006 by employing annual data and 5-year averages. Reliance on standard panel estimation techniques, such as 2-ways FE estimation, panel GMM and SUR estimation, points to some pitfalls (impossibility of possible cointegration between aid and growth, autocorrelation of the error terms, endogeneity of the variables) that must be dealt with panel time series techniques (such as panel unit root test, panel cointegration tests and panel dynamic feasible generalized least squares estimation (DFGLS)). Estimations with DFGLS show that aid has an insignificant or a minute negative significant impact on per capita income. This result holds for countries with above- and below-average aid-to-GDP ratios, for countries with different levels of human development, with different income levels and from different regions of the world. It can be shown that by not controlling for autocorrelation, one erroneously attributes to aid a larger, significant negative impact on per capita income. We also find that aid has a significant positive (even though) small impact on investment, but a negative and significant impact on domestic savings (crowding out) and the real exchange rate (appreciation).Foreign aid; real per capita income; panel time series techniques; dynamic feasible generalized linear least squares (DFGLS)

MODELING A SPRINGBOARD IN GYMNASTICS

For development and optimization of elements in gymnastics` vault, the knowledge of the angular momentum, take-off velocity and thus the forces on the springboard are of interest. A multi-body model was developed for the determination of forces. The following article describes the creation of a springboard model and therefore the identification and evaluation of physical parameters acting during movements

04041 Abstracts Collection -- Component-Based Modeling and Simulation

From 18.01.04 to 23.01.04, the Dagstuhl Seminar 04041 ``Component-Based Modeling and Simulation\u27\u27 was held in the International Conference and Research Center (IBFI), Schloss Dagstuhl. During the seminar, several participants presented their current research, and ongoing work and open problems were discussed. Abstracts of the presentations given during the seminar as well as abstracts of seminar results and ideas are put together in this paper. The first section describes the seminar topics and goals in general. Links to extended abstracts or full papers are provided, if available

Comment on Lof, Mekasha, and Tarp (2014)

In Nowak-Lehmann et al. (2012), we used time-series methods to investigate the impact of aid on per capita GDP. Lof, Mekasha, and Tarp (LMT, 2014) criticize our econometric approach, our interpretation, and our data-handling procedure which lead to a large share of missing observations in some specifications. Using a different time-series approach, a different aid variable, and a different sample, they claim to find a positive effect of aid on income, which contrasts with our own results. In this comment, we first explain why we disagree with LMT’s critique of our econometric method and show that our results do not depend on our way of dealing with missing data. Second, we show that the methods used by LMT are unsuitable and rely on similarly problematic data-handling procedures. Supplementing their approach with appropriate cointegration and causality tests shows that there is no robust effect of aid on income

Cold atmospheric plasma does not affect the regenerative potential of the pulp in rats

The aim of this study was to investigate the effect of cold atmospheric plasma (CAP) treatment combined with adhesive filling therapy on rat dental pulps. Cavities were prepared in the first maxillary molars of 20 Sprague Dawley rats. The first molar and the unprepared second molar of one randomly selected maxillary quadrant were treated with CAP. The prepared cavities were filled with composite. After 24 h and 28 days, 10 rats each were killed. Teeth were demineralized and embedded in paraffin and histological sections were stained with hematoxylin–eosin and chloracetatesterase. None of the pulps displayed necrosis. Plasma treatment caused no additional alteration to the dental pulp in combination with adhesive filling therapy. These findings indicate that plasma treatment is compatible with the regenerative potential of the pulp