Enhancing customer-based brand equity through CSR in the hospitality sector

Corporate social responsibility is considered an important element in the development of brand equity. Extant research in this context is mainly focused on the relationship between this corporate philosophy and financial performance, overlooking its potential to develop competitive advantages through brand equity dimensions. The aim of this research is to explore the impact of socially responsible aspects on hotel brand equity. To test the proposed model personal surveys of hotel customers were conducted. A structural equation model was developed to test the research hypotheses. The findings show that corporate social responsibility has positive effects on brand image, perceived quality, brand awareness, and brand loyalty

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking industry. In this paper, we present an empirical survey to measure the impact of CSR on increasing reputation as well as creating brand equity through customer satisfaction. There are five hypotheses in our survey where we examine whether positive perception on bank’s customers on CSR activities influences customer satisfaction, brand equity and firm’s reputation. In addition, we examine whether customer satisfaction, as in intermediate variable, influences the relationship between CSR and bank’s reputation as well as CSR and firm’s brand equity. The proposed study of this paper designs a questionnaire and distributes it among 384 experts who work for an Iranian bank located in city of Tehran, Iran. According to our results, there is a positive impact of CSR on customer satisfaction (β=0.84). In addition, there is a positive relationship between customer satisfaction and firm reputation (β=0.70), and between customer satisfaction and brand equity (β=0.98). However, our survey did not confirm that CSR had any positive impact on corporate reputation or brand equity

The Internal Effects of Corporate Social Responsibility on Firm Performance

The purpose of this thesis is to identify the internal effects of corporate social responsibility on firm performance. It also examines the definition of corporate social responsibility and two varying theories about the topic. This thesis explores the human resource, quality and financial aspects of firm performance and how those aspects of a company are affected by adopting significant corporate social responsibility programs. This research seeks to answer the claim that corporate social responsibility programs do not have a positive effect on the actual performance of an organization. It will examine the effect of CSR on employee attitudes, moral and overall satisfaction, seeking to determine if it affects employees in such a way that would affect their performance. This thesis will also examine the effect of implementing CSR programs on the quality of the company’s service or products. Finally, it will investigate the financial effects of implementing CSR programs on an organization

The Contribution of Corporate Social Responsibility for Increasing Corporate Image and Word of Mouth in Indonesia Islamic Bank

Recently Corporate Social Responsibility (CSR) is highlighted as an important factor to make figure in many industries. Interestingly, there are not many researches in Islamic banking industry. The purpose of this research is to analyze whether CSR has a significant relationship toward Corporate Image (CI) and Word of Mouth (WOM) in Islamic bank. Furthermore, this research also to examine the effect of CI toward WOM in Islamic banking industry. The data is collected using questionnaire method involving 238 bank’s customer who get chosen for CSR program from bank. The data is analyzed using Partial Least Square. The result from this research showed that CSR has a positive significance effect towards CI and CI has positive has positive significant effect towards Word of Mouth. In the end, this research revealed that banking industry should focus more on implementing effective CSR because it shows positive correlation toward creating positive CI and WOM which could persuade customer decision toward choosing their personal Bank. Research paper Keywords: CSR, Corporate Image, WOM Reference to this paper should be made as follows: Suryani, T., & Lindiawati, S. (2018). The Contribution of Corporate Social Responsibility for Increasing Corporate Image and Word of Mouth in Indonesia Islamic Bank, Journal of Entrepreneurship, Business and Economics, 6(2), 29–44

The Contribution of Corporate Social Responsibility for Increasing Corporate Image and Word of Mouth in Indonesia Islamic Bank

Recently Corporate Social Responsibility (CSR) is highlighted as an important factor to make figure in many industries. Interestingly, there are not many researches in Islamic banking industry. The purpose of this research is to analyze whether CSR has a significant relationship toward Corporate Image (CI) and Word of Mouth (WOM) in Islamic bank. Furthermore, this research also to examine the effect of CI toward WOM in Islamic banking industry. The data is collected using questionnaire method involving 238 bank’s customer who get chosen for CSR program from bank. The data is analyzed using Partial Least Square. The result from this research showed that CSR has a positive significance effect towards CI and CI has positive has positive significant effect towards Word of Mouth. In the end, this research revealed that banking industry should focus more on implementing effective CSR because it shows positive correlation toward creating positive CI and WOM which could persuade customer decision toward choosing their personal Bank. Research paper Keywords: CSR, Corporate Image, WOM Reference to this paper should be made as follows: Suryani, T., & Lindiawati, S. (2018). The Contribution of Corporate Social Responsibility for Increasing Corporate Image and Word of Mouth in Indonesia Islamic Bank, Journal of Entrepreneurship, Business and Economics, 6(2), 29–44

Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned.Before examining the effect of corporate reputation on the customer loyalty of Food and Beverages Industries, the validity and reliability of the measurement, outer, model was investigated and confirmed in line with the standardized reporting style of PLS structural equation modeling.The results of the study concerning to the impact of corporate reputation on the customer loyalty of Food and Beverages Industries was confirmed in line with the premises of the theory of planned behavior that looks intention could be the best determinant of an individual’s behavior.The last section of the study discusses the findings and provides further insights into the future research were also discussed

Corporate Reputation on Performance of Banking Industries in Nigeria: Using PLS-SEM Tool of Analysis

This analysis examines the influence of corporate reputation on performance of banking industries in Kano state North-West of Nigeria. A survey with 384 qualified observations from financial institutions’ customers in Kano was conducted. Partial Least Squares (PLS-SEM) was used as an alternative to covariance-based SEM, which provides researcher with some flexibility in terms of model complexity and relationship specification.. The model shows corporate reputation that is a reflective construct that has a significant direct effect on performance. The results, besides indicating the suitability of the PLS in statistical analysis, has also contributed to a better understanding of Banking customer in Kano which hitherto has not been tested. Findings are useful for policy makers, management of banking industries and practitioners to enhance corporate reputation, Implications for research and practice and future recommendations are discussed. Keywords: Corporate Reputation, Performance, Banking Industries, PLS-SEM, Nigeria

Expertons and uncertain averaging operators versus correlational approaches: A case study on corporate social responsibility and effectiveness

The purpose of this paper is to explore the relationship between corporate social responsibility (CSR), work-life balance (WLB) and effectiveness by comparing a correlational approach, expertons method and uncertain averaging operators (uncertain average [UA], uncertain weighted average [UWA], uncertain probabilistic aggregation [UPA] and uncertain probabilistic weighted averaging [UPWA])