3,913 research outputs found
Replacement of fluid-filter elements without interruption of flow
Gatling-type filter assembly, preloaded with several filter elements enables filter replacement without breaking into the operative fluid system. When the filter element becomes contaminated, a unit inner subassembly is rotated 60 degrees to position a clean filter in the line
Analysis of United Kingdom Off-Highway Construction Machinery Market and Its Consumers Using New-Sales Data
The off-highway construction machinery market and its consumers have attracted minimal previous research. This study addresses that void by analyzing annual United Kingdom (UK) (volume/portfolio) new-sales data for the 10 most popular products within that market, 1990â2010 inclusive. Graphical, descriptive statistical, Pearson-correlational, autocorrelational, and elementary modeling are employed to identify contrasts in sales regarding (1) high- and low-volume items; (2) growth trends and significant recessionary effects on volumes; (3) a demand change point circa 1997, since when annual product portfolio has changed little; and (4) product associations in consumer demand. Significant association is demonstrated between demand and construction output, especially with the value of new housing. Subsequently, consumption of wheeled loaders is modeled using construction volume, and demand for mini and crawler excavators is modeled using new-housing data. Time series trends for these machinery types are presented and forecast through 2015. The primary contribution of this study is a deeper understanding of the UK new-machinery market and the predilections of its consumers over the last two decades (to present)
No Drama: Key Elements to the Success of an HIV/STI-Prevention Mass-Media Campaign
We qualitatively examined gay menâs reactions to the national âDrama Downunderâ HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups held with 49 participants as part of the evaluation of the sexual-health-promotion campaign over 2008â2009. Participants identified attention-grabbing images, a humorous approach, positive and simple tailored messaging, and the use of mainstream media as campaign features crucial in normalizing sexual health testing, driving campaign engagement, and ensuring high message exposure. Our results suggest that designers of future campaigns should strive to balance positive and negative campaign images and messages, and find new ways to engage men with sexual health topics, particularly younger gay men. We discuss the implications of our findings about campaign effectiveness for future health-promotion campaigns and message design
Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty
This chapter offers new insights into the understanding of internal (employee) perceptions of organizational corporate social responsibility (CSR) policies and strategies. This study explores the significance of employeesâ involvement and scepticism upon CSR initiatives and focuses on the effects it may have upon word of mouth (WOM) and the development of employeeâorganisation relationships. Desk research introduces the research questions. Data for the research questions were gathered through a self-completion questionnaire distributed in a hardcopy form to the sample. An individualâs level of scepticism and involvement appears to affect the development of a positive effect on employeesâ WOM. Involvement with the domain of the investment may be a central factor affecting relationship building within the organization, and upon generation of positive WOM. The chapter offers a conceptual framework to public relations (PR) and corporate communications practitioners, which may enrich their views and understanding of the use and value of CSR for communication strategies and practices. For-profit organisations are major institutions in todayâs society. CSR is proffered as presenting advantages for (at macro level) society and (micro level) the organization and its employees. Concepts, such as involvement and scepticism, which have not been rigorously examined in PR and corporate communication literature, are addressed. By examining employee perceptions, managers and academic researchers gain insights into the acceptance, appreciation and effectiveness of CSR policies and activities upon the employee stakeholder group. This will affect current and future CSR communication strategies. The knowledge acquired from this chapter may be transferable outside the for-profit sector
Segmenting excessive alcohol consumers : implications for social marketing
While extant studies have mainly investigated differences between drinkers and non-drinkers, the literature on segmenting heavy drinkers and profiling them is surprisingly scarce. This study makes a significant contribution to the social marketing literature by illustrating a novel way of targeting heavy drinkers by utilizing their health management styles and provides useful insights into understanding how segmentation could be a valuable tool for developing effective social marketing programmes that are aimed at reducing excessive alcohol consumption. Analysis of data collected through the HINTS study reveals a two-cluster segmentation model. The two segments of heavy drinkers distinctly differ in terms of the extent of reliance and trust they place on health service professionals. Hence, the segmentation analysis provides interesting and novel insights into the level of dependence of heavy drinkers on the health care system and their health management styles. The study provides an actionable perspective for future research, public policy and social marketing
Quantum control of Sr in a miniature linear Paul trap
We report on the construction and characterization of an apparatus for
quantum information experiments using Sr ions. A miniature linear
radio-frequency (rf) Paul trap was designed and built. Trap frequencies above 1
MHz in all directions are obtained with 50 V on the trap end-caps and less than
1 W of rf power. We encode a quantum bit (qubit) in the two spin states of the
electronic ground-state of the ion. We constructed all the necessary
laser sources for laser cooling and full coherent manipulation of the ions'
external and internal states. Oscillating magnetic fields are used for coherent
spin rotations. High-fidelity readout as well as a coherence time of 2.5 ms are
demonstrated. Following resolved sideband cooling the average axial vibrational
quanta of a single trapped ion is and a heating rate of
ms is measured.Comment: 8 pages,9 figure
High-fidelity state detection and tomography of a single ion Zeeman qubit
We demonstrate high-fidelity Zeeman qubit state detection in a single trapped
88 Sr+ ion. Qubit readout is performed by shelving one of the qubit states to a
metastable level using a narrow linewidth diode laser at 674 nm followed by
state-selective fluorescence detection. The average fidelity reached for the
readout of the qubit state is 0.9989(1). We then measure the fidelity of state
tomography, averaged over all possible single-qubit states, which is 0.9979(2).
We also fully characterize the detection process using quantum process
tomography. This readout fidelity is compatible with recent estimates of the
detection error-threshold required for fault-tolerant computation, whereas
high-fidelity state tomography opens the way for high-precision quantum process
tomography
Denial at the top table: status attributions and implications for marketing
Senior marketing management is seldom represented on the Board of Directors nowadays, reflecting a deteriorating status of the marketing profession. We examine some of the key reasons for marketingâs demise, and discuss how the status of marketing may be restored by demonstrating the value of marketing to the business community. We attribute marketingâs demise to several related key factors: narrow typecasting, marginalisation and limited involvement in product development, questionable marketing curricula, insensitivity toward environmental change, questionable professional standards and roles, and marketingâs apparent lack of accountability to CEOs. Each of these leads to failure to communicate, create, or deliver value within marketing. We argue that a continued inability to deal with marketingâs crisis of representation will further erode the status of the discipline both academically and professionally
Branding the nation: Towards a better understanding
This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding. A new definition is offered that emphasises the need to shift from âbrandingâ the nation to nation image management
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