51 research outputs found
An empirical study of international private label branding in the food sector in Hungary
Private label branding strategies differ to that of the manufacturer. The study
aims to identify optimal private label branding strategies for (a) utilitarian products and
(b) hedonistic products, considering the special factors reflected in consumer behavior
related to private labels in Hungary. The issue of House of Brands and Branded House strategies are discussed and evaluated in the light of retail business models. Focus group interviews and factor analysis of the survey found differences in branding strategies preferred by consumers for the two product categories. The study also outlines a strong trend in possible private label development based on consumer’s changing attitude in favor of national products
Folk music introduction in early childhood education
Folklor predstavlja tradiciju i kulturu svakog naroda. Razlikuje se od naroda do naroda po svojim običajima, sadržajima, nošnjama, pjesmama i plesovima koje su stvarali ljudi i djeca. Prenosi se s generacije na generaciju, a danas je poznat i zastupljen u svakom kraju Hrvatske. U dječji folklor ubrajaju se brojalice, uspavanke, igre s pjesmom, folklorne pjesme i plesovi te sviranje na tradicijskim instrumentima. Upravo zbog svoje raznolikosti sadržaja dječji folklor je zanimljiv i interesantan djeci. Osim toga ima brojne pozitivne utjecaje na djecu i njihove sposobnosti. Potiče razvoj brojnih sposobnosti, osjećaja za pokret, ritam, potiče maštu i kreativnost te osjećaj sreće i vedrine. Tema ovog rada je dječji folklor, njegov sadržaj i njegova zastupljenost u dječjim vrtićima. Provedeno je istraživanje u nekoliko dječjih vrtića na području grada Vinkovaca. Ispitano je 41 odgojitelja, a rezultati istraživanja pokazali su kako većina odgojitelja provodi više puta mjesečno folklorne sadržaje u radu sa svojom djecom. Najviše provode brojalice, igre s pjesmom, uspavanke i folklorne pjesme. Njih 90% ispitanih smatra kako njegovanje dječjeg folklora treba započeti u predškolskom odgoju te polovina ispitanih smatra kako se ne radi dovoljno na tome.Folklore represents the tradition and the culture of every nation. It is different from country to country by its customs, content, costumes, poems and dances which were created by people and children. It is transfered from generation to generation, and today it is known and represented in every part of Croatia. There are many form of folkloric music such as counters, lullabies, song games, folk songs, dances and playing on traditional instruments. Because of its variety of contents, children's folklore is interesting to children. In addition, there are numerous positive impacts on children and their abilities. It promotes the development of many abilities, feelings of movement, rhythm, stimulation of imagination and creativity and a sense of happiness and serenity. The subject of this work is children's folklore, its content and its representation in kindergartens. A survey was conducted in several kindergartens in the area of Vinkovci. 41 educators were surveyed, and research results showed that most educators spend several times a month on folkloric content in working with children. Numbers, song games, lullabies and folk songs are most popular. 90% of those surveyed believe that child folklore nursing should begin in pre-school education, and half of surveyed think it is not working enough on child folklor
Strategic options of firms considering private label production
Private labels are a growing phenomenon globally. Retailers become stronger and stronger by offering their own quality private label product for customers in all segments. Certainly they do not open factories to produce these items but rather search for dedicated private label producers or pressure branded goods manufacturers to produce it for them. The article deals with the strategic choices manufacturers can have and suggest the necessary factors that are necessary to be evaluated to decide on the winning business model –in considering whether to enter or not in the private label production – through literature and a case study on the ice cream market in Hungary
A kereskedelmi márkázás hazai gyakorlatának empirikus vizsgálata, különös tekintettel az utilitárius és hedonista termékek körére
A disszertáciĂł a kereskedelmi márkák márkázási stratĂ©giáival foglalkozik. Egy összefoglalĂł szakirodalmat kĂnál magyar nyelven a tĂ©mában. Nemzetközi kitekintĂ©ssel ismerteti a tendenciákat Ă©s kutatási eredmĂ©nyeket, illetve egy magyarországi kĂ©rdĹ‘Ăves kutatás eredmĂ©nyei alapján, optimális márkázási stratĂ©giákat javasol a hedonista Ă©s utilitárius termĂ©kek kereskedelmi márkázásához
Glamour Napok: Venni vagy nem venni, ez itt a kérdés… = Glamour Days: To shop or not to shop, that is the question…
A cikk a Glamour Napok fogyasztói magatartásával foglalkozik. Korábbi kutatások a Black Friday kereskedelmi
eseménnyel kapcsolatosan már vizsgálták a pár napos kereskedelmi akciók hatását a fogyasztói magatartásra,
azonban fenomenolĂłgiai interjĂş Ă©s videoetnográfiai mĂłdszerrel. Tanulmányunk Ăşjdonsága, hogy kvantitatĂv
módszertannal térképezi fel a fogyasztók vásárlási szokásait, majd ez alapján olyan csoportokat határoz meg,
melyek alapján a kereskedők célzottabban tudják elérni a számukra fontos márkahű vásárlókat. A kutatást
vegyes mĂłdszertannal kĂ©szĂĽlt, a feltárĂł rĂ©szben fenomenolĂłgiai interjĂşkat kĂ©szĂtettĂĽnk, majd az online kĂ©rdĹ‘Ăvet
579 személy töltötte ki. A különböző fogyasztói kategóriák: Tudatos vásárlók, Lelkesek, Újoncok
faktoranalĂzissel Ă©s klaszter elemzĂ©ssel kerĂĽltek meghatározásra. Az eredmĂ©nyek gyakorlati alkalmazhatĂłsága
abban rejlik, hogy az idő limitáltsága folytán megváltoznak a fogyasztói szokások, a feladatorientáltság és az
Ă©lmĂ©nyvásárlás összekötĹ‘dik. A Black Friday esemĂ©nyhez ugyan hasonlĂł, ugyanakkor nincs agresszĂv vásárlĂłi
magatartás, mely lehetővé teszi, hogy egy nagyon sikeres, valóban élményvásárlásra alapuló kereskedelmi
promóció megismételhető legyen más környezetben is.
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Our study focuses on the analysis of a short term retail event: Glamour Days. Earlier research focused on Black
Friday shoppers using phenomenological interviews and video ethnography. Our study incorporates a new
perspective on retail tactics to be integrated into already existing customer strategies. Within a mixed
methodology, phenomenological interviews provided in-depth understanding of the participants’ lived
experiences followed by an online survey with a sample size of 579 respondents which adds to the novelty of the
paper. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cluster
analysis. Our results contribute valuable insights into retail shopping orientation and shopper taxonomic scheme
literatures. Our research has identified three distinct shopper clusters based on the different weight of task and
social orientations: Loyalists, Enthusiasts, Newbies. Each group applies different strategies to satisfy personal
goals. Shopper taxonomy is similar to that of Black Friday but their behaviour is different. There is no
aggressive behaviour which enables the experience of a truly enjoyable shopping trip with the same success and
with the possibility to repeat in another country
How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days
The paper examines the motivational drivers behind the participation of Hungarian consumers on a special shopping event, also known as Glamour Days. The study encompasses a variety of related conceptualizations such as hedonic/utilitarian shopping values, self-gifting as well as impulsive buying practices. After the introduction of relevant consumer behaviour concepts and theoretical frameworks, the paper presents a qualitative research on adult and adolescent female consumers’ shopping experiences during Glamour Days. By building on phenomenological methodology, this study also portrays the ways this shopping event has changed consumer society within an originally strongly utilitarian attitude driven Hungarian culture. The phenomenological interview results highlight differences within the motivational drivers of pleasure-oriented shopping for the two age groups. For teenagers, the main motivation was related to the utilitarian aspect due to their financial dependence and the special opportunity to stand out of their peer group by joining an event that is exclusively held for adult women. On the other hand, adult women are motivated by combined hedonic and utilitarian values manifested in self gifting and impulse buying within an effectively planned and managed shopping trip. Based on the results, retail specific strategies are provided along with future research directions
A vásárlási élmények fenomenológiai vizsgálata felnőttek és serdülők körében – a Glamour napok esete
A tanulmány azt vizsgálja, hogy milyen fogyasztĂłi motĂvumok Ă©s Ă©lmĂ©nyek kötik az egyĂ©neket egy speciális
vásárlási esemĂ©nyhez, a Glamour Napokhoz. A szakirodalomban fellelhetĹ‘ fĹ‘bb fogalmakra Ă©pĂtve, Ăşgymint
a hedonisztikus/utilitáriánus Ă©rtĂ©kek, önjutalmazás, impulzusvásárlás, a cikk bemutat egy kvalitatĂv kutatást
felnőtt és serdülő női fogyasztók körében. A fenomenológiai módszertanra alapozva vizsgálják a szerzők,
hogy milyen módon változtatta meg az alapvetően utilitáriánus és feladatorientált fogyasztói társadalmat
Magyarországon a Glamour Napok. A tanulmány eredményei szerint a hedonisztikus és utilitáriánus
értékek együttesen határozzák meg a vásárlási élményt, bár a két vizsgált korcsoportban eltérő módon jelennek
meg e tendenciák. A fiatal felnőtt és serdülő vásárlók, a szülőktől való anyagi függés következtében,
inkább az utilitáriánus Ă©s társas aspektusaira összpontosĂtanak az inkább felnĹ‘tteket cĂ©lzĂł, Ă©s emiatt a
korosztályukban kĂĽlönlegesnek számĂtĂł esemĂ©nynek. A felnĹ‘tt fogyasztĂłk esetĂ©ben a Glamour Napok mint
megĂ©rdemelt/kiĂ©rdemelt program jelenik meg, mely lehetĹ‘sĂ©get biztosĂt a mindennapokbĂłl valĂł kitörĂ©sre Ă©s
a bűntudat, valamint megbánás nélküli vásárlási élményre. A kutatás alapján levont főbb elméleti és gyakorlati
következtetéseket, valamint a jövőbeli kutatási lehetőségeket egyaránt bemutatják a szerzők
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