Food Product Packaging: As an Influential Element on Consumer Buying Behavior

Food product packaging can be used as an aggressive promotional strategy in modern marketing era that can eventually change the consumer’s mind set at purchasing point. Study conducted to explore and investigate food product packaging as an influencing factor over consumer buying behavior in Pakistani perspective.  This research aimed to measured positive/negative impact of food product packaging attributes on consumers purchasing pattern. Products packaging attributes; package design, color, labeling, shape & size can make a strong impact if used properly with food items. A sample of 203 respondents taken from total population was selected on convenience sampling and surveyed using online questionnaire and on social media poll. The questionnaire implied to the structured and based on 5 points likert scale questions& discuss each food category in accordance with the packaging attributes. The study used frequencies and descriptive statistics, correlation approach and ANOVA table for the analysis. Findings revealed that highest percentage of customers are females; according to Pakistani family structure. She might be buyer, influencer, decision maker and recommender at store. Result shows strong positive correlation (0.371**) between product packaging & consumer buying behavior. Overall, calculation shows strong positive combination as fisher’s value (32.122) is too high to defend it. This study clearly identifies the food items package a mean for producing purchasing interest. Keywords: aggressive promotional strategy, packaging attributes, consumer purchasing attributes

Information literacy competencies and social media as a source of information for integration of newcomers

Introduction. The poster presents research in progress. The research aims at understanding how information literacy helps the integration process of women refugees and immigrants in Nordic countries (Sweden and Finland). The initial results show that newcomers face various problems of seeking relevant and timely information, lack of social connections and lack of information literacy competencies in a new country. However, they use social media (particularly Facebook and Instagram) as an information source to enhance language learning, cultural learning, making connections and job-seeking. Facebook and Instagram are the biggest social networking platforms in Sweden and Finland. In this study, it is interesting to see how participants follow different groups on Facebook such as, “Syrians in Sweden” or “Jobs for Immigrants in Finland “and follow hashtags on Instagram to learn about local language and culture such as, #Swedishculture #svenskpoddar #learnFinnish #swedishforforeigners etc. Following the specific hashtags can be seen as one of the information literacy competencies that participants use to seek the information. Due to lack of information literacy competencies in a new cultural setting, they face issues of information overload and misinformation on these social media platforms.Peer Reviewe

Innovation in Education - Inclusion of 3D-Printing Technology in Modern Education System of Pakistan: Case from Pakistani Educational Institutes

On this research, the traditional education system of Pakistan has been analyzed in comparison to international modern education system with 3D printing technology. Also how this technology results in revolutionizing current education system and its future aspects. The study adopted semi-structured interviews to solicit an understanding of teachers, students and 3D printing service providers on the inclusion of this prototyping technology in Pakistani education system. Content analysis technique was used to analyze the data and verbatim texts were applied in discussing the emergent themes. The findings indicate that teachers and students are really motivated and convinced that prototyping technology will bring another revolution in education system of Pakistan near future, just like computers. They rely so much on modern learning techniques to present innovative ideas in tangible forms. They were influenced by this technology in their current practices and mentioned that primary and basic education should adapt this technology to create better understanding to innovative minds. The paper identifies key contribution of 3D printing technology as a factor in state development. This study will be significant and gainful for educationist, understudies and individual working in the field of prototype development and customization who wish to see how the field has developed and evolved as well as the individuals who are occupied with way for future research. Keywords: 3D printing technology, prototyping, traditional education system, Pakistan

INNOVATION IN EDUCATION - Inclusion of 3D-Printing Technology in Modern Education System of Pakistan: Case from Pakistani Educational Institutes

On this research, the traditional education system of Pakistan has been analyzed in comparison to international modern education system with 3D printing technology. Also how this technology results in revolutionizing current education system and its future aspects. The study adopted semi-structured interviews to solicit an understanding of teachers, students and 3D printing service providers on the inclusion of this prototyping technology in Pakistani education system. Content analysis technique was used to analyze the data and verbatim texts were applied in discussing the emergent themes. The findings indicate that teachers and students are really motivated and convinced that prototyping technology will bring another revolution in education system of Pakistan near future, just like computers. They rely so much on modern learning techniques to present innovative ideas in tangible forms. They were influenced by this technology in their current practices and mentioned that primary and basic education should adapt this technology to create better understanding to innovative minds. The paper identifies key contribution of 3D printing technology as a factor in state development. This study will be significant and gainful for educationist, understudies and individual working in the field of prototype development and customization who wish to see how the field has developed and evolved as well as the individuals who are occupied with way for future research. Keywords: 3D printing technology, prototyping, traditional education system, Pakistan.

The Rivers Of Faith: Mariology In Mariamabad, Pakistan

M.A. Thesis. University of Hawaiʻi at Mānoa 2017

Political Twittoric : The Rhetorical Use of Twitter by the Obama 2012 Presidential Campaign

With the entrance of the digital age, the Presidential campaign has begun accommodating the growing trend of new technologies. A campaign can reach an audience in person, on the radio, through the newspaper, on television, and on the Internet. In 2008, President Barack Obama broke the limitations of campaigning by going social, which he continued in his run for reelection in 2012. Obama tapped into the popular social network of Twitter to run a portion his 2012 campaign. By utilizing this new network, Obama’s campaign accessed the multimodal quality of Twitter to benefit their goal of winning the 2012 election against Mitt Romney. The rhetorical devices that the campaign group employed while working within this network balanced all of Twitter’s available functions. Twitter is a growing social network used daily by more and more individuals and affects the way people communicate with each other. Due to Twitter’s influence on the way individuals communicate, as well as rhetoric at large, this paper argues Obama’s 2012 political campaign built on classical rhetorical tools in their Twitter usage with the aim of winning a second term in the Presidential office

LIVE STREAM CLASSROOMS DURING PANDEMIC 2020: COMPARATIVE STUDY OF THE PERCEPTION OF TEACHERS AND STUDENTS

Due to the pandemic situation of the COVID-19 the live stream had being adopted for online learning in higher education system of Pakistan. The bidirectional communication in live stream is synchronized connection via Internet, such as video-audio conferencing though the software of the Microsoft team, zoom, google meet and Skype had utilized for learning. The purpose of the research were to compare the perception of teachers and students regarding the live stream classrooms during outbreak covid-19. The study were significant to teachers, students, new researchers and policy makers. The study were descriptive survey method. The research were quantitative and questionnaire were utilized by researcher to collect the respondent’s responses. Whereas descriptive and inferential statistics were used to analyzed the data. The results of the study were depicted that mostly respondents were not satisfied though online live stream classrooms, there is no difference between the perception of the teachers and students regarding the live stream classrooms during outbreak covid-19. Students were not self-motivated and to maintain discipline in live sessions is very difficult for teachers as well. Technical issues had made class boring, cause the cognitive exertion and become time consuming. The subjects like science mathematics and engineering cannot taught properly. Learners can engage through video conferencing and interactive discussion. Moreover research recommended that teachers should trained for these techniques, advance applications should provide by Government for online learning, interactive discussion is the best way to engage learners in live stream. Discussion method may be used and video conferencing may be preferred

Temporal and spatial muscle synergy features and its neural origins during sit-to-stand and stand-to-sit tasks

Sit-to-stand (STS) and stand-to-sit (StandTS) play a vital role in our daily lives. These two transitional motions are considered crucial for independent living. Many people with neurological disorders that lack neuromuscular control lose the ability to perform the transition tasks normally. Several muscles act together to achieve these motions and the inability to perform these daily life tasks, therefore, present the need to understand why they are important and what is the role of muscle synergy in the performance of such tasks. Reduced number of synergies have been found in populations with neurological disorders and the differences in the number of muscle synergies reflect descending neural pathway disruptions and present a correlation with motor deficits. Therefore, this review aims to understand the importance of these two transitional motions and muscle synergy extensively to help develop targeted interventions for healthy and clinical populations.Kinesiology and Health Educatio

SPRAWL AND HUMAN MISERY: AN ECOMARXIST READING OF ARTHUR MILLER’S DEATH OF A SALESMAN

The study explores connection between emerging Markets and human misery in Death of a Salesman, focusing to prove Market reigns supremacy in the lives of Americans under the guise of ‘modernity’. The new Split in the personality of characters in the play is tallied to the ‘changing times’. The so-called progress has created an ‘industrialized world’ where the characters are unwillingly voyaging in the economic direction. The protagonists in the narrative are depicted as disconnected from the natural world, instead actively participating in market, pursuing marketecture, and contributing to the prevalence of consumerism within a society influenced by marketecture. The phenomenon emerges from urban sprawl disrupts the ecological equilibrium, leading to detrimental consequences for the individuals in United States. The phenomenon of urban expansion significantly impacts the development of characters and their outlook on life, exerting influences across many levels of society, ranging from private residences to larger communal spaces

ASSOCIATION OF IATROGENIC GALL BLADDER PERFORATION IN PATIENTS UNDERGOING CHOLECYSTECTOMY.

Background: Laparoscopic cholecystectomy is one of the most commonly performed laparoscopic surgery around the world providing low cost and morbidity treatment for gall bladder diseases. Iatrogenic gallbladder perforation is a common complication of laparaoscopic cholecystectomy .This study was conducted to establish the frequency of iatrogenic gall bladder perforation during laparoscopic cholecystectomy in our patients. Objective: To determine the frequency of iatrogenic gall bladder perforation during laparoscopic cholecystectomy in patients operated in surgical department of Nishtar Hospital Multan. Material and methods; A    total of 292 patients undergoing laparoscopic cholecystectomy were recruited in our study. Iatrogenic gallbladder perforation during the surgery was noted in a proforma and data was analyzed by using SPSS version 20. Results; Of these 292 study cases, 87 (40.7%) were male patients and 127 (59.3%) were female patients. Our study results have indicated that majority of our patients i.e. 127 (59.3%) were aged more than 40 years. Iatrogenic gallbladder perforation was present in 40 (18.7%) of our study cases. Conclusion; Laparoscopic cholecystectomy in patients with cholelithiasis is quite safe, reliable and effective procedure as frequency of iatrogenic gallbladder perforation was low in our study cases. However, iatrogenic gallbladder perforation was significantly associated with increasing age, hypertension, and prolonged duration of surgery. Keywords; iatrogenic gallbladder perforation, laparoscopic cholecystectomy, cholelithiasis. DOI: 10.7176/JMPB/54-15 Publication date: April 30th 2019