The study explores connection between emerging Markets and human misery in Death of a Salesman, focusing to prove Market reigns supremacy in the lives of Americans under the guise of ‘modernity’. The new Split in the personality of characters in the play is tallied to the ‘changing times’. The so-called progress has created an ‘industrialized world’ where the characters are unwillingly voyaging in the economic direction. The protagonists in the narrative are depicted as disconnected from the natural world, instead actively participating in market, pursuing marketecture, and contributing to the prevalence of consumerism within a society influenced by marketecture. The phenomenon emerges from urban sprawl disrupts the ecological equilibrium, leading to detrimental consequences for the individuals in United States. The phenomenon of urban expansion significantly impacts the development of characters and their outlook on life, exerting influences across many levels of society, ranging from private residences to larger communal spaces
