31 research outputs found

    Membangun kemitraan antara bank syariah dan nasabah dengan pendekatan costumer relationship management (studi pada Bank Umum Syariah Kota Semarang)

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    Perkembangan perbankan syariah yang begitu cepat, tetapi belum diimbangi dengan peningkatan market sharenya. Oleh karena itu diperlukan staretgi peningkatkan market sahre bank syariah dengan mengimplementasikan Costumer Relationship Management (CRM). CRM merupakan staretgi pemasaran yang berfokus pada hubungan/kemitraan antara bank syariah dengan nasabah. CRM diharapkan dapat berpengaruh terhadap kepuasan, kepercayaan, komitmen dan loyalitas nasabah. Adapun tujuan penelitian adalah untuk mengetahui implementasi CRM pada bank syariah dan untuk mengetahui pengaruh CRM terhadap kepuasan, kepercayaan, komitmen dan loyalitas nasabah. Penelitian menggunakan pendekkan kuantitatif, objek penelitian adalah CRM, kepuasan, kepercayaan, komitmen dan loyalitas nasabah. Sedangkan unit yang dianalisis adalah nasabah bank syariah. Lokasi penelitian adalah Bank Umum Syariah Kota Semarang yaitu Bank Muamalat, Bank Syariah Mandiri dan Bank Mega Syariah. Adapun sampel penelitian adalah 180 nasabah yang menggunakan teknik convinence sampling. Adapun teknik analisis yang digunakan adalah deskriptif kuantitatif dan Analisis SEM yang menggunakan program AMOS 4.0. Hasil penelitian menunjukkan bahwa CRM berdasarkan syariah marketing dengan indikator Teistis (rabbaniyyah), Etis (akhlaqiyyah), realistis (al-waqi’iyyah) humanistis (insaniyyah) berpengaruh positif dan signifikan terhadap kemitraan (kepuasan, kepercayaan, komitmen) antara nasabah dengan bank syariah. Sedangkan CRM berpengaruh tidak langsung dan signifikan terhadap loyalitas nasabah terhadap bank syaria

    Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

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    The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on digital marketing. The results of this study found that advances in information technology played a role in the development of digital marketing, especially during the Covid-19 Pandemic. The characterization of digital marketing from an Islamic perspective will open new avenues for future research and will make researchers more theoretical. Sensitive to the ontological and epistemological assumptions underlying Islamic marketing research. This article contributes to the development of digital marketing from an Islamic perspective by introducing and characterizing potential new fields of Islamic marketing research. In the future, business people must follow technological advancements as digital marketing media to increase their marketing

    PENGARUH ORIENTASI PEMBELAJARAN MOTIVASI KERJA DAN KOMITMEN TERHADAP KINERJA MADRASAH SWASTA DI KOTA SEMARANG

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    Penelitian ini merupakan eksistensi dari penelitian Asatuan (2004) dan Kiuk (2007), sehingga kombinasi dari kedua penelitian digabung akan memberi model pemberdayaan lembaga madrasah swasta yang berkualitas serta turut serta dalam menggerakkan pembangunan  pendidikan  dan mencerdaskan kehidupan masyarakat melalui orientasi pembelajaran, motivasi kerja dan komitmen dalam upaya meningkatkan kinerja madrasah swasta. Adapun tujuan penelitian adalah (1) untuk mengetahui pengaruh orientasi pemeblajaran terhadap kinerja madrasah swasta, (2) untuk mengetahui pengaruh motivasi kerja  terhadap kinerja madrasah swasta serta    (3) untuk mengetahui pengaruh komitmen  terhadap kinerja madrasah swasta. Hasil penelitian menunjukkan bahwa  (1) Orientasi pembelajaran berpengaruh terhadap kinerja madrasah swasta (2) Motivasi kerja berpengaruh terhadap kinerja madrasah swasta. Serta (3) Komitmen berpengaruh terhadap kinerja madrasah swasta

    Implementasi Shariah Governance serta Implikasinya terhadap Reputasi dan Kepercayaan Bank Syariah

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    Syariah banking is currently growing rapidly and become part of financial life in the Islamic world. However, there are two important realities to observe in the life of Islamic Banking in Indonesia. First, Islamic banks are faced with a market share that has not met the target by 5 percent. Second, compliance of Islamic banking to Islamic principles was decline. Therefore, it is needed a strategy of development through the implementation of syariah governance. Syariah Governance implementation is expected to have an impact on reputation and customer confidence which in turn can increase the market share of syariah banks. Based on this background, the research problem is how the implementation of syariah governance and its impact on the reputation and confidence in Islamic banks. This research object is Muamalat banks operating in Central Java (Semarang, Solo, Purwokerto). The research sample is 200 respondents using the techniques of analytical judgment. Measurement instrument using 1-5 Likert scale, from strongly disagree (STS) untill Strongly Agree (SS). Firth to know implementation of Shariah governance, it is used a quantitative descriptive analysis using the average (mean). Second, to examine the effect of the implementation of Shariah governance to reputation and customer confidence in Islamic banks, it uses Structur Equation Model (SEM) with program AMOS 4.0 Engineering Structural Equation Modeling (SEM) which consists of two kinds of technical analysis, the goodness of fit and regression weight on the SEM to assess the suitability of the model estimation based on measuring the level of significance of some of the goodness of fit good and bad in a model, so the degree of the model accuracy is determined by the cut-off value.This research concluded that calculations of total assessment on the implementation of Shariah Governance Islamic bank (Bank Muamalat) showed an average score of 3.42 7 in good categories. It shows that shariah compliance is a indicator giving biggest contribution in the implementation of Islamic governance. Compliance to sharia is the main factor to costumer in establishing partnership with syariah banks and deciding to retain syariah banks

    The Role of Akhlak Intelligence: Mediation Between Self-Efficacy and Entrepreneurial Orientation

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    This study attempts to fill the gap in the literature between self-efficacy and entrepreneurial orientation (EO). The purpose of this study was to determine the effect of self-efficacy and EO mediated by moral intelligence. Data collection was carried out from a population of 17,603 Muslim entrepreneurs in the city of Semarang who are engaged in the Micro, Small, and Medium Enterprises (MSMEs) sector. The data collected from the online survey was applied to structural equation modeling (SEM). From this study, it was found that self-efficacy has a significant effect on EO and moral intelligence, while moral intelligence affects EO. This study contributes to the literature on the role of self-efficacy and moral intelligence in increasing EO. The originality of this study is to offer the concept of moral intelligence which plays a central role in the relationship between self-efficacy and EO. Thus, no studies have investigated this causality

    Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

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    The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on digital marketing. The results of this study found that advances in information technology played a role in the development of digital marketing, especially during the Covid-19 Pandemic. The characterization of digital marketing from an Islamic perspective will open new avenues for future research and will make researchers more theoretical. Sensitive to the ontological and epistemological assumptions underlying Islamic marketing research. This article contributes to the development of digital marketing from an Islamic perspective by introducing and characterizing potential new fields of Islamic marketing research. In the future, business people must follow technological advancements as digital marketing media to increase their marketing

    COSO-based internal control: efforts towards good university governance

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    Purpose - The purposes of this study are to determine the implementation of internal control, to determine the application of good university governance, and to determine the effect of internal control on good university governance.Method - The research design is a survey with a quantitative approach. The object of research is UIN Walisongo that has carried out an institutional transformation. The population in this study is all structural officials at UIN Walisongo with 184 people in total. From the distribution of questionnaires, 106 questionnaires were obtained. The analysis technique used is descriptive analysis and Structural Equation Modeling (SEM) analysis with the AMOS program.Result - The results showed that the application of internal control was carried out in the good category, the application of university governance was in the very good category, and internal control had a significant effect on good university governance.Implication - The result of the study provide further confirmation of internal control with good university governance. This study, carried out in one educational institutions, therefore more educational institutions are needed to be examined so that the result can be generalized.Originality - The research focuses on educational institutions that specialize in teaching, research and community service. Especially the dimensions of risk analysis are generally discussed in profit organizations

    The Role of Akhlak Intelligence: Mediation Between Self-Efficacy and Entrepreneurial Orientation

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    This study attempts to fill the gap in the literature between self-efficacy and entrepreneurial orientation (EO). The purpose of this study was to determine the effect of self-efficacy and EO mediated by moral intelligence. Data collection was carried out from a population of 17,603 Muslim entrepreneurs in the city of Semarang who are engaged in the Micro, Small, and Medium Enterprises (MSMEs) sector. The data collected from the online survey was applied to structural equation modeling (SEM). From this study, it was found that self-efficacy has a significant effect on EO and moral intelligence, while moral intelligence affects EO. This study contributes to the literature on the role of self-efficacy and moral intelligence in increasing EO. The originality of this study is to offer the concept of moral intelligence which plays a central role in the relationship between self-efficacy and EO. Thus, no studies have investigated this causality

    Pengaruh Orientasi Pembelajaran Motivasi Kerja dan Komitmen terhadap Kinerja Madrasah Swasta di Kota Semarang

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    Penelitian ini merupakan eksistensi dari penelitian Asatuan (2004) dan Kiuk (2007), sehingga kombinasi dari kedua penelitian digabung akan memberi model pemberdayaan lembaga madrasah swasta yang berkualitas serta turut serta dalam menggerakkan pembangunan pendidikan dan mencerdaskan kehidupan masyarakat melalui orientasi pembelajaran, motivasi kerja dan komitmen dalam upaya meningkatkan kinerja madrasah swasta. Adapun tujuan penelitian adalah (1) untuk mengetahui pengaruh orientasi pemeblajaran terhadap kinerja madrasah swasta, (2) untuk mengetahui pengaruh motivasi kerja terhadap kinerja madrasah swasta serta (3) untuk mengetahui pengaruh komitmen terhadap kinerja madrasah swasta. Hasil penelitian menunjukkan bahwa (1) Orientasi pembelajaran berpengaruh terhadap kinerja madrasah swasta (2) Motivasi kerja berpengaruh terhadap kinerja madrasah swasta. Serta (3) Komitmen berpengaruh terhadap kinerja madrasah swasta

    STRATEGI PENINGKATAN MUTU PERGURUAN TINGGI AGAMA ISLAM SWASTA (PTAIS) DI LINGKUNGAN KOPERTAIS WILAYAH X JAWA TENGAH (Dalam Perspektif Stakeholders)

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    Penyelenggaraan PTAIS di Kopertasis X Jawa tengah terdapat 36 PTAIS yang telah melaksanakan kegiatan proses belajar mengajar, ada 11 PTAIS yang telah mengantongi Akreditasi. Dari sebelas PTAI dapat akreditasi A hanya satu yaitu FT. Unissula. 11 prodi mendapat akreditasi B dan 3 prodi mendapat akreditasi C. Sedangkan yang lain belum mengurus akreditasi Dari data tersebut dapat dilihat fenomena bahwa beberapa PTAIS tidak mempunyai ijin penyelenggaraan pendidikan dan akreditasi. Dari potret tersebut dapat dipahami bahwa kualitas PTAIS masih minim. Oleh karena itu dalam rangka meningkatkan mutu PTAIS diperlukan rumusan strategi peningkatan kinerja PTAIS untuk mencapai visi dan misi PTAI melalui meningkatkan kualitas pendidik dan tenaga. Oleh karena itu peneliti menawarkan konsep balanced scorecad yang bersifat teknis, taktis dan operasional dengan mengimplementasikan prinsisp-prinsip good governance sebagai bahan kebijakan strategi pengembangan PTAIS di masa yang akan datang.Peneliti mengembangkan model  balanced scorcard  dari Kaplan (1996) yang didasarkan pada perspektif pemangku kepentingan (stakeholders), Adapun tujuan penelitian adalah (1) untuk mengetahui implementasi  balanced scorecard pada PTAIS, (2) untuk strategi peningkatan mutu PTAIS berdasarkan pendekatan balanced scorecard kurang baik, hal ini disebabkan bebrapa keterbatasan antara lain : Mahasiswa Baru Sebagian besar PTAIS mengalami penurunan. Jumlah lulusan yang dapat bekerja, Jumlah Kerjasama dengan lembaga lain, Jumlah Penelitian dan publikasi Dosen
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