Plan de marketing estrat?gico y de lanzamiento para la implementaci?n de una empresa de venta de chocolates elaborados a base de cacao org?nico

Choqo es una tableta de chocolate compuesta por cacao org?nico a base de uno de los granos considerado como los m?s finos del mundo, como es el grano Chuncho. Dirigida para un p?blico objetivo de ambos sexos que se enmarca entre los 25 a 42 a?os de edad y que residen en el grupo de distritos considerados como la Lima Moderna. Este segmento del mercado est? compuesto por consumidores ?vidos de nuevas experiencias y que, por sobretodo, se les otorgue un producto con valor adicional enmarcados en los temas de saludable, energ?tico y natural. Choqo cumple con todas estas caracter?sticas, adem?s, de posicionar la calidad de sus granos, su procedencia (Valle de Urubamba, Cuzco) y sus variedades (Almendras, pecanas y aguaymanto). Para tal fin, se establecer? un stand en el Jockey Plaza, donde se trabajar? el posicionamiento y experiencia de marca. Adem?s, se distribuir?n en otros 15 locales de las empresas ?Flora y Fauna? y ?Wong? con el fin de estar al alcance de nuestro consumidor final. El concepto de la marca es lo que lo diferencia de otras del mercado: Un chocolate exclusivamente para ti. Se debe entender que el comprar un chocolate es un acto emocional; y su consumo, un ritual individual

Plan de negocio para el acopio y la comercializaci?n de palta variedad Hass (Persea americana Mil), por la empresa San Miguel Fruits Per? S.A. en el valle de Jequetepeque, Chep?n, La Libertad, Per?

El presente documento presenta una propuesta concreta de una l?nea marginal de negocio para la empresa San Miguel Fruits S.A. a nivel de una econom?a de escala, pero sin la adquisici?n de nuevas tierras, la cual consiste en el soporte t?cnico, acompa?amiento, acopio y la comercializaci?n de palta variedad Hass en el valle de Jequetepeque, Chep?n, La Libertad, Per?

Credit Supply: Identifying Balance-Sheet Channels with Loan Applications and Granted Loans

To identify credit availability we analyze the extensive and intensive margins of lending with loan applications and all loans granted in Spain. We find that during the period analyzed both worse economic and tighter monetary conditions reduce loan granting, especially to firms or from banks with lower capital or liquidity ratios. Moreover, responding to applications for the same loan, weak banks are less likely to grant the loan. Our results suggest that firms cannot offset the resultant credit restriction by turning to other banks. Importantly the bank-lending channel is notably stronger when we account for unobserved time-varying firm heterogeneity in loan demand and quality

Wage inequality, segregation by skill and the price of capital in an assignment model

Some pieces of empirical evidence suggest that in the U.S., over the last few decades, (i) wage inequality between-plants has risen much more than wage inequality within-plants and (ii) there has been an increase in the segregation of workers by skill into separate plants. This paper presents a frictionless assignment model in which these two features can be explained simultaneously as the result of the decline in the relative price of capital. Additional implications of the model regarding the skill premium and the dispersion in labor productivity across plants are also consistent with the empirical evidence. [resumen de autor

The labor market effects of technology shocks

We analyze the effects of neutral and investment-specific technology shocks on hours worked and unemployment. We characterize the response of unemployment in terms of job separation and job finding rates. We find that job separation rates mainly account for the impact response of unemployment while job finding rates for movements along its adjustment path. Neutral shocks increase unemployment and explain a substantial portion of unemployment and output volatilityinvestment-specific shocks expand employment and hours worked and mostly contribute to hours worked volatility. We show that this evidence is consistent with the view that neutral technological progress prompts Schumpeterian creative destruction, while investment specific technological progress has standard neoclassical feature