La arquitectura comercial como soporte para la creación de identidad en el sector de la moda

Las grandes empresas desean tener sus sedes en edificios simbólicos y representativos que las diferencien del resto de las empresas competidoras y del resto de los edificios que las rodean. Conscientes de que la arquitectura de sus edificios supone un valor añadido en los elementos que componen su identidad corporativa, el sector textil de la moda y complementos apuesta por unos edificios que encabezan las listas de las construcciones de vanguardia. Singulares y reconocibles con las firmas que los poseen, los edificios que albergan sedes, oficinas o establecimientos de ventas de moda se están convirtiendo en protagonistas de la identidad corporativa de sus enseñas

Using Buildroot for building Embedded Linux Systems (BeagleBone Black)

This document describes the basic steps to develop and embedded Linux-based system using the BeagleBone Black (BBB). The document has been specifically written to use a BBB development system based on the AM335x Texas Instruments Sitara processor. All the software elements used to build the Linux distribution have a GPL licens

Arqueología y Defensa del Patrimonio. La experiencia del Grupo de Delitos contra el Patrimonio Histórico de Extremadura. Archaeology and Protection Heritage. The experience of the Group (Crimes against Historical Heritage) of Extremadura

Se presenta la experiencia del Grupo de Delitos contra el Patrimonio Histórico de Extremadura, que trabajó entre 1994 y 1997 en diversos casos relacionados con delitos e incumplimientos de la Ley del Patrimonio Histórico Español. Junto al planteamiento general del trabajo y su organización operativa, se cuentan algunos de los casos más representativos y llamativos, con desiguales desenlaces, y una valoración general de esta experiencia dentro de la problemática general de la lucha contra las infracciones en materia de Patrimonio Arqueológico.We present the experience of the Group of Crimes against the Historical Heritage of Extremadura, which was employed between 1994 and 1997 at diverse cases related to crimes and infractions of the Law of Historical Spanish Heritage. Together with the general framework and its operative organization, we discuss some of the most representative cases, with unequal conclusions, and a general valuation of this experience inside the general problematics of the struggle against the infractions at Archaeological Heritag

Analysis of the Relationship between Tourism and Food Culture

In recent years, gastronomy has established itself as one of the key elements for the enhancement, sustainable and consolidation of tourist destinations. The aim of this paper is to contribute to the advancement of knowledge on gastronomic tourism in European countries, specifically in the analysis of the relationship between gastronomy, culture and tourism as the research focuses on the city of Córdoba, Spain. The methodology of this research involved conducting surveys with foreign travelers who were lunching or dining at various restaurants in the historic area, and these facilities were characterized by having in their gastronomic menus major typical culinary products of the city using the concept of tapas, i.e., the presentation of gastronomy through small portions of food. The results of the study indicate that the healthy component of the gastronomy represents the main dimension. Based on the detected dimensions, three types of international visitors are established (healthy-cultural tourist, cultural tourist and generic tourist) which are considered valid and useful for segmenting the market. This highlights the importance given to gastronomy by tourists as part of the cultural identity of a place and the satisfaction achieved through the gastronomy of the city of Córdoba

El cómic como soporte del emplazamiento de productos : el caso de las editoriales Marvel y DC

El objetivo de la comunicación es descubrir las formas de representación del emplazamiento de productos (product placement) en el cómic actual, comparando los resultados con el uso que, desde hace años, se viene realizando en otros medios publicitarios convencionales, como el cine o la televisión. Para ello, se han seleccionado varias colecciones de éxito (Amazing Spider-Man, Rush City, New X-Men…) de las dos editoriales estadounidenses más importantes del sector (Marvel y DC). Aplicando la metodología del análisis de contenido, observamos las formas tipo de utilización del recurso (mención, pasivo, activo, etc.) y las particularidades en su aplicación al medio cómic. Como resultados, destacamos un uso aún limitado o incipiente del emplazamiento de productos en el cómic, sobre todo en comparación con, por ejemplo, las series televisivas de consumo efímero. El caso más representativo es el de la editorial Marvel, con acuerdos de emplazamiento con marcas tan relevante como Sony, Schwinn, Nike o Dodge, que les permite llegar a un target especialmente esquivo en la planificación de medios, a saber, jóvenes de entre veinte y treinta años frecuentadores de medios no convencionales e integrados en grupos sociales micro. En suma, el cómic se presenta como un soporte adecuado para el emplazamiento de productos, si bien requiere de un afinado estudio de cada uno de los emplazamientos con objeto de no ahuyentar a una audiencia muy sensible al contenido del medio, todo lo contrario de lo que sucede con otros medios convencionales, como la televisión o el cine, en los que goza de amplia aceptación.This paper aims to determine the forms product placements adopt within current comics magazines, through comparison of the findings with the uses of this strategy on more traditional advertising media, such as films and television. For that purpose, the authors have chosen a number of the most popular titles (Amazing Spider-Man, Rush City, New X-Men…) published by the two foremost American comic book companies (Marvel and DC.) by means of the content analysis methodology, the authors have studied the use of different types of product placement (naming, passive, active…) as well as their particular applications to the comics medium. One of the most important findings is that the use of product placement on comic books is still limited and incipient, especially if compared with TV series of short-lived consumption, for instance. The most illustrative case is that of the Marvel publishing company, which has closed product placement deals with such relevant brands as Sony, Schwinn, Nike or Dodge, enabling them to reach the particularly elusive target audience whose age range falls into the 20-30 group, frequenters of alternative media and integrated into microsocial groups. In short, comics appear as a suitable context of product placement, even though each instance of application must be finely tuned so as not to repel a kind of audience which is more sensitive to contents than that of more mainstream media such as television or films, on which the embedding of products and brand names is commonplace

Dimensionality reduction in images for appearance-based camera localization

[Abstract] Appearance-based Localization (AL) focuses on estimating the pose of a camera from the information encoded in an image, treated holistically. However, the high-dimensionality of images makes this estimation intractable and some technique of dimensionality Reduction (DR) must be applied. The resulting reduced image representation, though, must keep underlying information about the structure of the scene to be able to infer the camera pose. This work explores the problem of DR in the context of AL, and evaluates four popular methods in two simple cases on a synthetic environment: two linear (PCA and MDS) and two non-linear, also known as Manifold Learning methods (LLE and Isomap). The evaluation is carried out in terms of their capability to generate lower-dimensional embeddings that maintain underlying information that is isometric to the camera poses.Junta de Andalucía; P20 0130

Solvent and Temperature Effects on Polymer-Coated Glass Fibers. Fluorescence of the Dansyl Moiety

E-type glass fibers were coated with poly(γ-aminopropyltriethoxysilane), treating them with a 1% (v/v) monomer aqueous solution. The fibers were labeled with a dansyl-sulfonamide conjugate by reaction of acetonitrile solutions of dansyl chloride with the amine groups immobilized on the glass fiber surface. Interactions of the labeled coating polymer with solvents of different polarities were estimated by measurements of the fluorescence band shifts of the label. It was found that for aprotic solvents, the solvent dipolar coupling relaxation mechanism is dominated by thermodynamic interactions of the solvent with the polymer matrix, while for protic solvents this mechanism is dominated by specific interactions between solvent molecules and the excited state of the chromophore. Different experimental excited-state dipole moments were obtained for nonpolar and polar solvents (μ*ₙₚ = 7.2 ± 1.6 D, μ*ₚ = 11.9 ± 1.5 D). Using the AM1 method, excited-state dipole moments for the first and second singlets were calculated and it was concluded that μ*ₚ ≃ 〈μ*²₁〉½ and μ*ₚ ≃ 〈μ*²₂〉½. Accordingly, neither the glass support nor the coating polar influence the excited-state properties of dansyl. The temperature dependence of dansyl emission allows the determination of the relaxation temperature of the coating polymer, which was estimated as 175 K for the coating used.The authors wish to thank the UE Brite EuRam program (BE97-4472) and CAM (07N/0002/1998) for financial support

Microstructural and wettability study of surface pretreated glass fibres

Commercial glass fibres were calcinated for the removal of organic matter, activated for surface silanol regeneration and silanizated with γ-aminopropyltri-ethoxysilane. Two different activation methods were used: reflux with neutral water and reflux with 10% HCl aqueous solution. Acid treatments hydrolize Si–O bonds, greatly changing the composition of the glass and regenerating silanol groups, some of them being of intraglobular nature. Water treatment does not change appreciably the glass composition, but its surface free energy value is the lowest. The degree of silanization is the greatest for the acid activated samples and the lowest for the water activated one. The polar contribution to the total surface free energy, once the samples are silanizated, is the highest for the fibres activated with boiling water whilst the dispersion component is about the same for all of them. SEM observations indicate that for the greatest degree of coating, debonding of the filaments may induce a peeling-out fractural mechanism.The authors wish to thank CICYT (MAT 930823) for financial support