9 research outputs found
How to Compute Optimal Catalog Mailing Decisions
We develop, estimate, and test a response model of order timing and order volume decisions of catalog customers and derive a Bayes rule for optimal mailing strategies. The model integrates the and components of the response; incorporates the of the firm; and uses a Bayesian framework to determine the optimal mailing rule for each catalog customer. The we propose for optimal mailing strategy allows for a broad set of objectives to be realized across the time horizon, such as profit maximization, customer retention, and utility maximization with or without risk aversion. We find that optimizing the objective function over multiple periods as opposed to a single period leads to higher expected profits and expected utility. Our results indicate that the cataloguer is well advised to send fewer catalogs than its current practice in order to maximize expected profits and utility.catalog mailing, database marketing, econometric models, hierarchical Bayes
Product warranty and reliability
Product warranty is an important part of new product marketing and sales. Offering warranty implies additional costs in the form of warranty servicing cost. Product reliability has a serious impact on the warranty servicing cost. As such, effective management of product reliability must take into account the link between warranty and reliability. This paper deals with this topic and develops a framework needed for effective management of product reliability. It reviews the relevant literature and defines topics for future research
Entrepreneurship ecosystems and women entrepreneurs: A social capital and network approach
This study investigates the effects of venture
typology, race, ethnicity, and past venture experience on
the social capital distribution of women entrepreneurs in
entrepreneurial ecosystems. Social network data from
two municipal ecosystems in Florida, USA (Gainesville
and Jacksonville), suggest that network connectivity and
the distribution of social capital are significantly different
for men and women entrepreneurs. This difference is
contingent on the venture type.Male entrepreneurs show
higher comparative scores of bridging social capital in
aggressive- and managed-growth venture networks,
while women entrepreneurs surpass their male counterparts’
bridging capital scores in lifestyle and survival
venture networks. Lastly, experienced women entrepreneurs
that self-identified as white showed a higher degree
of network connectivity and bridging social capital
in the entrepreneurial ecosystem than less experienced
non-white female entrepreneurs. Implications for entrepreneurship
practice and new research paths are discussed.info:eu-repo/semantics/publishedVersio