Organizational attractiveness is in the eye of the beholder: the interaction of demographic characteristics with foreignness

Our analysis of 4605 individual evaluations of the 60 companies in the Reputation Quotient Annual 2000 study suggests that foreign-headquartered companies are less attractive employers, whereas more international companies are more attractive. Moreover, we find that gender, race, respondent age and educational level significantly interact with our foreignness variables in predicting company attractiveness. Journal of International Business Studies (2006) 37, 666–686. doi:10.1057/palgrave.jibs.8400218