Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads

As Industrial Marketing Management (IMM) has completed 45 years of publication, Industrial Marketing Management: An Interorganizational Interdisciplinary Journal comes of age yet again. A description of the proliferation of journals and associated titles within cognate subfields is provided noting the societal forces creating this necessity. Relief is brought to the complexity and diversity of journals therein. The unit of analysis is that of an individual circumspect scholar viewing the journal mix landscape and its associated impact on their scholarship and career. Contexts and criteria are offered for sorting out this meta-dilemma that has been evolving since time immemorial. Peter J. LaPlaca's (PJL's) presence in our field and IMM is explicated with awe and appreciation. Closing thoughts are offered regarding our collective future and some criteria for getting there – the next interlude. The reader is invited to ascertain their unique scholarly path. Both quantitative and qualitative analyses are used in the evaluation of the mere incidence of article outlets and the moderating effect on institutional and industry constraints as accelerated over the past 45 years. Industry sources that measure and monitor journal use and their activity are broadly and succinctly portrayed. Historical analyses of college business school education's evolution with the associated impact of these industrial forces for journal publishing are derived. A narrative describing the evolution in the quantity of journals and their proliferation is provided. The analysis is by definition contemporary yet retrospective, qualitative yet adductive. PJL's long-term contribution to the field is documented with awe and appreciation. Individual scholars are to know that their own acumen and that of those whom they may come to supervise are constrained yet enabled by the mere quantity of journal options and their inevitable domain enmeshment. The impact on education and the management thereof are noted in detail and associated sense making in the performance of our job. The analyses of the journals publishing provides a paradox of opportunity yet a twisted knot of options for any scholar requiring yet further criteria to untie. Over most of our career lifespans the data and analysis provided help contextualize the character of your scholarly journey. A glimpse into the evolution of research in the area of business-to-business marketing and its components over the last few decades helps magnify the positioning of the journals for prospective authors and would-be readers

What evidence exists on the links between natural climate solutions and climate change mitigation outcomes in subtropical and tropical terrestrial regions? A systematic map protocol

Background Natural climate solutions (NCS)—actions to conserve, restore, and modify natural and modified ecosystems to increase carbon storage or avoid greenhouse gas (GHG) emissions—are increasingly regarded as important pathways for climate change mitigation, while contributing to our global conservation efforts, overall planetary resilience, and sustainable development goals. Recently, projections posit that terrestrial-based NCS can potentially capture or avoid the emission of at least 11 Gt (gigatons) of carbon dioxide equivalent a year, or roughly encompassing one third of the emissions reductions needed to meet the Paris Climate Agreement goals by 2030. NCS interventions also purport to provide co-benefits such as improved productivity and livelihoods from sustainable natural resource management, protection of locally and culturally important natural areas, and downstream climate adaptation benefits. Attention on implementing NCS to address climate change across global and national agendas has grown—however, clear understanding of which types of NCS interventions have undergone substantial study versus those that require additional evidence is still lacking. This study aims to conduct a systematic map to collate and describe the current state, distribution, and methods used for evidence on the links between NCS interventions and climate change mitigation outcomes within tropical and sub-tropical terrestrial ecosystems. Results of this study can be used to inform program and policy design and highlight critical knowledge gaps where future evaluation, research, and syntheses are needed. Methods To develop this systematic map, we will search two bibliographic databases (including 11 indices) and 67 organization websites, backward citation chase from 39 existing evidence syntheses, and solicit information from key informants. All searches will be conducted in English and encompass subtropical and tropical terrestrial ecosystems (forests, grasslands, mangroves, agricultural areas). Search results will be screened at title and abstract, and full text levels, recording both the number of excluded articles and reasons for exclusion. Key meta-data from included articles will be coded and reported in a narrative review that will summarize trends in the evidence base, assess gaps in knowledge, and provide insights for policy, practice, and research. The data from this systematic map will be made open access

Revisiting the theory of business-to-business advertising

Creating effective business-to-business (B2B) communications is an increasingly complex challenge for marketing managers. It requires a theoretical understanding of a number of puzzling, interacting components of an advertising stimulus. However, few academicians have pursued the goal of integrating and modeling how the B2B advertising process should be conceptualized. Gilliland and Johnston (1997) provided the first comprehensive model of the process, but B2B advertising has changed dramatically since this paper and demands an update to capture the new dimensions of the phenomenon. Using a systematic literature review to summarize recent trends, this paper incorporates the key changes in B2B advertising over the last 20 years. In particular, the authors explore a revised model of B2B effects, including (1) social media, (2) creativity and emotional appeals, (3) national culture, (4) brand equity and credibility, (5) ad experience social context, and (6) competing messages

Fostering client-agency relationships: A business buying behavior perspective

Account acquisition and retention is an ongoing problem facing advertising agencies. Literature in this area has focused on the criteria used in agency selection, the factors fostering continuity, and the forces prompting the break-up of client-agency relationships. However, this classic industrial service relationship has not been examined from a business-to-business buying behavior perspective. A study was conducted with top agency account acquisition personnel. This study found strong support for the notion that business buying behavior models can be applied to client-agency relationships. Furthermore, they may be applied to business-to-business service transactions as well. Many forces considered unique to business buying behavior were prevalent for the selection of agency services according to sales personnel involved in cultivating new business. The findings suggest that agencies need to emphasize nonspecific campaign forces effecting agency selection. Moreover, the study also points to the importance of identifying the effect of internal organizational forces and the roles buying center members play, side by side with campaign-specific factors. Directions for future research are noted and managerial implications for business-to-business new account acquisition and selling are also provided. J BUSN RES 2000. 49.213-228. © 2000 Elsevier Science Inc. All rights reserved