Investigating the Effect of Conflicting Goals and Transparency on Trust and Collaboration in Multi-Team Systems

In Air Traffic Management (ATM) multiple teams have to collaborate to achieve efficient and safe operation. Multiple-team operations rely on communication and information sharing between the team members. In this field, multi-team systems (MTSs) are the most common form of organization. The interface between the organizations involved (e.g. air traffic control, cockpit crews, airports) is of central importance. Apart from a common goal, different stakeholders may pursue individual goals governed by their own company culture or policies. Therefore, simply sharing all available information may not be enough to ensure safe and efficient operation. As part of the project ITC (Inter-Team Collaboration), an experimental study with 48 teams of three (n=144) has just started to investigate the impact that conflicting goals have on communication and collaboration. Additionally, it examines whether and how transparency in roles, processes, and goals can affect performance, communication, and trust in multi-team systems. In the synthetic task environment (STE) ConCenT (Control Center Task Environment), teams of three have to collaborate to detect system failures in time, determine their causes, and decide on a solution in order to ensure successful production processes. Measurements of performance, perceived trust, communication, and gaze data will be analyzed to examine and compare different coordination and communication patterns on a group level. Results of the study will identify factors that may facilitate or hinder collaborative work processes in an MTS, thus enabling the validation of an approach to improve collaboration through transparency and mutual trust

Implications of globalisation for the public relations practice

This discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global 'sameness'. In other aspects, ethnic and cultural identites are getting stronger; the reverse of what subscribers to the notion of Western cultural imperialism expect. For public relations practitioners in the field of international public relations there are many implications that at first might not be recognized if the simplistic view that globalisation leads to a homogenized global culture is adhered to.&nbsp

Interpreting ethics: public relations and strong hermeneutics

This article suggests that public relations’ inadequate engagement with the complexities of ethical theory has contributed to public loss of trust in its activities. Instead of blaming this on publics, communicators could take more responsibility for their professional ethics. The author suggests that a hermeneutic approach to ethics opens up a new area for debate in the field. Public relations ethics have traditionally drawn on the major approaches of deontology (Kant) and consequentialism (Bentham and Mill), with marginal reference to the more recent revival of Aristotelian virtue ethics (MacIntyre, 1984), an approach that shifts attention from ethical action to ethical agent. Thus discussion of ethics in public relations literature (Fitzpatrick and Bronstein, 2006; S. A. Bowen, 2007; McElreath, 1996) concentrates on rational approaches to ethical decision making, based (respectively) in marketplace theory, Kantian approaches or systems theory. In these and other writings, there is an emphasis, as is common in approaches to professional ethics, on external rule-based ethics rather than attempts to focus on inner processes to assess ethical implications of practice. This article argues that as concepts of professionalism shift and buckle under global economic and social pressures, it might be timely to look less to systems and more to human experience for ethical guidance. A hermeneutic approach, drawing on the philosophy of interpretation developed in recent decades by thinkers such as Gadamer, Habermas and Riceour, offers an alternative, inner, path to an ethics drawn from the search for shared meaning. The article starts with a brief overview of the current state of public relations ethics, suggesting a reliance on somewhat superficial codes for guidance and the absence of reflexivity in ethical debates; it then introduces concepts from hermeneutics and its main schools or approaches, with a particular focus on hermeneutic ethics. Finally, the article links the two topics to show how ‘strong’ hermeneutic ethics might contribute to greater reflexivity in public relations ethics. It aims to shift the ethical debate away from notional reliance on codes and external guidance towards a deeper ethic. The approach taken is broadly critical (Hall, 1980; Heath, 1992) and is itself interpretative, making the article doubly-hermeneutic (Giddens, 1984) in both form and content