The Impact of Social Media (SM) on Sport Marketing Strategy Development: A Case Study of Football Teams in Iraq

The purpose of this study is to look into the impact of SM on the development of sport marketing strategies by football teams in Iraq. This study employed a quantitative approach, with data collected by a questionnaire. Questionnaire was sent to 200 people, and they were all contacted for responses. The findings of this study show that approximately 97.5% of respondents using SM, especially Facebook (32.5%) as the favorite over traditional media. Most of the SM users are of below 30 years of age (youngsters) and likely to spend roughly spending 2-5 hours on SM every day and remain active in posting messages to each other, pay attention to the advertisement of sports products and like to watch them too. Thus, developing SM tools is critical for football teams to succeed in their sports marketing strategy (MS) and build professional relationships with their fans. The football team must use SM as a powerful tool for developing its sports MS and capturing fans as an essential product. They should be able to use a variety of SM platforms

The Role of Social and Digital Media on Sport Marketing in Iraq and Its Effect on Football

The purpose of this study is to understand the role of social and digital media on sport marketing and its effect on football in Iraq. This study employed a quantitative approach, with data collected by a questionnaire. Questionnaire was sent to 200 people, and they were all contacted for responses. Most of the respondents use social media (SM) as their favorite over traditional media, which suggests that the influence of SM in the life of Iraqi people is more than traditional media.  Maximum respondent use facebook for their social activities through SM. Almost all respondents like, comment or share the SM posts and active on posting messages, watching the ads on SM. SM also helps respondents to get more information and they feel more connected to the brand sponsoring football clubs. Respondents also inspiring SM campaigns of sponsoring football clubs and purchase the product of that company which is promoted by their favourite player or team or club. Thus, SM and digital media plays an important role in sports marketing strategies in Iraq for major retail brands, as it allows consumers to stay update with the latest products as well as their promotions and allows them to engage in a wide range of football events and even hear from their football sport idol

Signatures of Room-Temperature Quantum Interference in Molecular Junctions.

ConspectusDuring the past decade or so, research groups around the globe have sought to answer the question: "How does electricity flow through single molecules?" In seeking the answer to this question, a series of joint theory and experimental studies have demonstrated that electrons passing through single-molecule junctions exhibit exquisite quantum interference (QI) effects, which have no classical analogues in conventional circuits. These signatures of QI appear even at room temperature and can be described by simple quantum circuit rules and a rather intuitive magic ratio theory. The latter describes the effect of varying the connectivity of electrodes to a molecular core and how electrical conductance can be controlled by the addition of heteroatoms to molecular cores. The former describes how individual moieties contribute to the overall conductance of a molecule and how the overall conductance can change when the connectivities between different moieties are varied. Related circuit rules have been derived and demonstrated, which describe the effects of connectivity on Seebeck coefficients of organic molecules. This simplicity arises because when a molecule is placed between two electrodes, charge transfer between the molecule and electrodes causes the molecular energy levels to adjust, such that the Fermi energy (EF) of the electrodes lies within the energy gap between the highest occupied molecular orbital and lowest unoccupied molecular orbital. Consequently, when electrons of energy EF pass through a molecule, their phase is protected and transport takes place via phase-coherent tunneling. Remarkably, these effects have been scaled up to self-assembled monolayers of molecules, thereby creating two-dimensional materials, whose room temperature transport properties are controlled by QI. This leads to new molecular design strategies for increasing the on/off conductance ratio of molecular switches and to improving the performance of organic thermoelectric materials. In particular, destructive quantum interference has been shown to improve the Seebeck coefficient of organic molecules and increase their on/off ratio under the influence of electrochemical gating. The aim of this Account is to introduce the novice reader to these signatures of QI in molecules, many of which have been identified in joint studies involving our theory group in Lancaster University and experimental group in Bern University

Energy-driven scheduling for Digital Video Broadcasting - Satellite Second Generation (DVB-S2)

The continuous growth in wireless data traffic results in the increase in total energy consumption of wireless networks. Therefore, energy-efficient solutions are extremely required to minimize the energy consumption over the entire network. In this paper, an energy-driven scheduling algorithm with optimized throughput, termed as Energy Efficiency Fair (EEF) queuing algorithm, is proposed. Based on energy efficiency of each modulation and coding scheme (MODCOD) available in Digital Video Broadcasting - Satellite Second Generation (DVB-S2), the EEF algorithm improves a scheduling mechanism of a two-step scheduler by selecting frames to be transmitted next according to “energy efficiency” policy developed. The EEF is compared with Round Robin (RR) algorithm, and a gain in energy efficiency of 47% is obtained when different modulation schemes with common code rate are implemented. Furthermore, EEF outperforms RR by 264% concerning the useful transmitted bits when QPSK modulation scheme with different coding rates is used

Management of Patients with Refractory Cardiogenic Shock and Cardiointestinal Syndrome with Impella 5.5 as Bridge to Decision: Case Series

Patients with advanced heart failure require multi-system management as a majority succumb to end-organ dysfunction, including gastrointestinal sequelae. Temporizing measures, such as early mechanical circulatory support, can assist in the recovery of patients with acute cardiogenic shock. The temporary support can improve patient characteristics to enable future definitive heart failure therapies such as durable left ventricular assist devices and orthotopic heart transplantation. We present two cases of cardiogenic shock that were successfully bridged with an Impella 5.5 (Abiomed). The management enabled the patients to recover from reversible cardiointestinal syndrome and undergo successful definitive therapies

Conductance Behavior of Tetraphenyl-Aza-BODIPYs

We studied the electrical conductance of single-molecule junctions formed from molecular wires with four anchor groups. Three tetraphenyl-aza-BODIPYs with four or two thiomethyl anchor groups were synthesized, and their single-molecule conductance was measured using break-junction-STM. Using DFT based calculations these compounds were shown to display a combination of a high and low conductance, depending on the molecule’s connectivity in the junction. A scissor correction is employed to obtain the corrected HOMO–LUMO gaps and a tight binding model (TBM) is used to highlight the role of transport through the pi system of the tetraphenyl-aza-BODIPY central unit. The three higher-conductance geometries follow the sequence 3 > 4 > 2, which demonstrates that their conductances are correlated with the number of anchors

Molecular design and control of fullerene-based bi-thermoelectric materials

Molecular junctions are a versatile test bed for investigating nanoscale thermoelectricity and contribute to the design of new cost-effective environmentally friendly organic thermoelectric materials. It was suggested that transport resonances associated with discrete molecular levels could play a key role in thermoelectric performance, but no direct experimental evidence has been reported. Here we study single-molecule junctions of the endohedral fullerene Sc3N@C8 connected to gold electrodes using a scanning tunnelling microscope. We find that the magnitude and sign of the thermopower depend strongly on the orientation of the molecule and on applied pressure. Our calculations show that Sc3N inside the fullerene cage creates a sharp resonance near the Fermi level, whose energetic location, and hence the thermopower, can be tuned by applying pressure. These results reveal that Sc3N@C80 is a bi-thermoelectric material, exhibiting both positive and negative thermopower, and provide an unambiguous demonstration of the importance of transport resonances in molecular junctions

Mapping geographical inequalities in access to drinking water and sanitation facilities in low-income and middle-income countries, 2000-17

Background: Universal access to safe drinking water and sanitation facilities is an essential human right, recognised in the Sustainable Development Goals as crucial for preventing disease and improving human wellbeing. Comprehensive, high-resolution estimates are important to inform progress towards achieving this goal. We aimed to produce high-resolution geospatial estimates of access to drinking water and sanitation facilities. Methods: We used a Bayesian geostatistical model and data from 600 sources across more than 88 low-income and middle-income countries (LMICs) to estimate access to drinking water and sanitation facilities on continuous continent-wide surfaces from 2000 to 2017, and aggregated results to policy-relevant administrative units. We estimated mutually exclusive and collectively exhaustive subcategories of facilities for drinking water (piped water on or off premises, other improved facilities, unimproved, and surface water) and sanitation facilities (septic or sewer sanitation, other improved, unimproved, and open defecation) with use of ordinal regression. We also estimated the number of diarrhoeal deaths in children younger than 5 years attributed to unsafe facilities and estimated deaths that were averted by increased access to safe facilities in 2017, and analysed geographical inequality in access within LMICs. Findings: Across LMICs, access to both piped water and improved water overall increased between 2000 and 2017, with progress varying spatially. For piped water, the safest water facility type, access increased from 40·0% (95% uncertainty interval [UI] 39·4–40·7) to 50·3% (50·0–50·5), but was lowest in sub-Saharan Africa, where access to piped water was mostly concentrated in urban centres. Access to both sewer or septic sanitation and improved sanitation overall also increased across all LMICs during the study period. For sewer or septic sanitation, access was 46·3% (95% UI 46·1–46·5) in 2017, compared with 28·7% (28·5–29·0) in 2000. Although some units improved access to the safest drinking water or sanitation facilities since 2000, a large absolute number of people continued to not have access in several units with high access to such facilities (>80%) in 2017. More than 253 000 people did not have access to sewer or septic sanitation facilities in the city of Harare, Zimbabwe, despite 88·6% (95% UI 87·2–89·7) access overall. Many units were able to transition from the least safe facilities in 2000 to safe facilities by 2017; for units in which populations primarily practised open defecation in 2000, 686 (95% UI 664–711) of the 1830 (1797–1863) units transitioned to the use of improved sanitation. Geographical disparities in access to improved water across units decreased in 76·1% (95% UI 71·6–80·7) of countries from 2000 to 2017, and in 53·9% (50·6–59·6) of countries for access to improved sanitation, but remained evident subnationally in most countries in 2017. Interpretation: Our estimates, combined with geospatial trends in diarrhoeal burden, identify where efforts to increase access to safe drinking water and sanitation facilities are most needed. By highlighting areas with successful approaches or in need of targeted interventions, our estimates can enable precision public health to effectively progress towards universal access to safe water and sanitation