Love and affectionate touch toward romantic partners all over the world

Touch is the primary way people communicate intimacy in romantic relationships, and affectionate touch behaviors such as stroking, hugging and kissing are universally observed in partnerships all over the world. Here, we explored the association of love and affectionate touch behaviors in romantic partnerships in two studies comprising 7880 participants. In the first study, we used a cross-cultural survey conducted in 37 countries to test whether love was universally associated with affectionate touch behaviors. In the second study, using a more fine-tuned touch behavior scale, we tested whether the frequency of affectionate touch behaviors was related to love in romantic partnerships. As hypothesized, love was significantly and positively associated with affectionate touch behaviors in both studies and this result was replicated regardless of the inclusion of potentially relevant factors as controls. Altogether, our data strongly suggest that affectionate touch is a relatively stable characteristic of human romantic relationships that is robustly and reliably related to the degree of reported love between partners.info:eu-repo/semantics/publishedVersio

Reasons for facebook usage: Data from 46 countries

Seventy-nine percent of internet users use Facebook, and on average they access Facebook eight times a day (Greenwood et al., 2016). To put these numbers into perspective, according to Clement (2019), around 30% of the world\u2019s population uses this Online Social Network (OSN) site. Despite the constantly growing body of academic research on Facebook (Chou et al., 2009; Back et al., 2010; Kaplan and Haenlein, 2010; McAndrew and Jeong, 2012; Wilson et al., 2012; Krasnova et al., 2017), there remains limited research regarding the motivation behind Facebook use across different cultures. Our main goal was to collect data from a large cross-cultural sample of Facebook users to examine the roles of sex, age, and, most importantly, cultural differences underlying Facebook use

Affective interpersonal touch in close relationships: a cross-cultural perspective

Interpersonal touch behavior differs across cultures, yet no study to date has systematically tested for cultural variation in affective touch, nor examined the factors that might account for this variability. Here, over 14,000 individuals from 45 countries were asked whether they embraced, stroked, kissed, or hugged their partner, friends, and youngest child during the week preceding the study. We then examined a range of hypothesized individual-level factors (sex, age, parasitic history, conservatism, religiosity, and preferred interpersonal distance) and cultural-level factors (regional temperature, parasite stress, regional conservatism, collectivism, and religiosity) in predicting these affective-touching behaviors. Our results indicate that affective touch was most prevalent in relationships with partners and children, and its diversity was relatively higher in warmer, less conservative, and religious countries, and among younger, female, and liberal people. This research allows for a broad and integrated view of the bases of cross-cultural variability in affective touch

Sex differences in mate preferences across 45 countries: A large-scale replication

Considerable research has examined human mate preferences across cultures, finding universal sex differences in preferences for attractiveness and resources as well as sources of systematic cultural variation. Two competing perspectives—an evolutionary psychological perspective and a biosocial role perspective—offer alternative explanations for these findings. However, the original data on which each perspective relies are decades old, and the literature is fraught with conflicting methods, analyses, results, and conclusions. Using a new 45-country sample (N = 14,399), we attempted to replicate classic studies and test both the evolutionary and biosocial role perspectives. Support for universal sex differences in preferences remains robust: Men, more than women, prefer attractive, young mates, and women, more than men, prefer older mates with financial prospects. Cross-culturally, both sexes have mates closer to their own ages as gender equality increases. Beyond age of partner, neither pathogen prevalence nor gender equality robustly predicted sex differences or preferences across countries

Advertising human(nes)s : empirical integration of anthropomorphism and dehumanization

The objective of this thesis is to empirically examine whether the attribution of humanness to products and brands (i.e. anthropomorphism) is intrinsically interwoven with the lack of humanness ascription to people (i.e. dehumanization). In order to understand their complementarity, a series of experimental studies was designed to unveil the subtle context in which they can co-occur and to explore different cognitive mechanisms that can potentially underly these phenomena. Findings suggest that a simple advertising photo that pairs a product and a brand with a person can lead to anthropomorphism and dehumanization respectively.(ECGE - Sciences économiques et de gestion) -- UCL, 201

Perception des marques selon leur comportement environnementalement (ir)responsable

Depuis une marée noire jusqu’aux méthodes de production alimentaire, nous avons examiné comment la façon de communiquer à propos des pratiques environnementales des marques influence la perception et le comportement des consommateurs. Notre postulat de base est que les processus de perception des communications marketing sont largement similaires à ceux qui s’appliquent aux communications interpersonnelles. Cela peut paraître étonnant étant donné que les communications marketing proviennent d..

Perception des marques selon leur comportement environnementalement (ir)responsable

Depuis une marée noire jusqu’aux méthodes de production alimentaire, nous avons examiné comment la façon de communiquer à propos des pratiques environnementales des marques influence la perception et le comportement des consommateurs. Notre postulat de base est que les processus de perception des communications marketing sont largement similaires à ceux qui s’appliquent aux communications interpersonnelles. Cela peut paraître étonnant étant donné que les communications marketing proviennent de concepts abstraits que sont les marques. Mais notons qu’étymologiquement, « branding », c’est‑à‑dire « poser sa marque », vient du marquage du bétail au fer rouge par leur éleveur. Les bêtes portent littéralement la marque de leur éleveur, ce qui permet aux acheteurs potentiels de savoir qui les a élevées et donc, d’appliquer leur perception de l’éleveur (perception interpersonnelle) à la perception du « produit » (perception marketing). La marque crée le lien entre producteur et consommateur. D’autre part, les recherches sur l’anthropomorphisme ont montré que les gens n’ont pas de mal à attribuer des caractéristiques humaines à des objets concrets ou abstraits tels que les marques (Delbaere, McQuarrie et Phillips, 2011). perception de l’éleveur (perception interpersonnelle) à la perception du « produit » (perception marketing). La marque crée le lien entre producteur et consommateur. D’autre part, les recherches sur l’anthropomorphisme ont montré que les gens n’ont pas de mal à attribuer des caractéristiques humaines à des objets concrets ou abstraits tels que les marques (Delbaere, McQuarrie et Phillips, 2011)

Cara Pils, a brand despite itself

Synopsis: Cara Pils is the private label beer brand of Colruyt, the biggest supermarket retailer in Belgium. As a true private label brand, Cara Pils has never been advertised. In 2015, Colruyt undertook an initiative to reposition its numerous private label brands under two larger private label brands. Unexpectedly, customers were incensed by this initiative, came out in droves and took the matter to social media hoping to lament the demise of their beloved brand. This case study investigates the roots of this strong brand attachment and the consequences for its brand management. Research methodology: This case is built on primary (one in-depth interview and two focus group) as well as secondary data sources (previous research and web information). Relevant courses and levels: This case is designed to be used in a marketing management or brand strategy course for students that already followed an introduction to marketing course or for students at a master level. Theoretical bases: This case should provide the basis of discussions on the topics of brand management, private-label brands, repositioning strategy, brand portfolio management, brand architecture, brand equity, brand elements, brand nostalgia, and consumers’ relationships with brands

Social Judgment of an In-group Member Behaving in a (Non)dissonant Way

International audienceWe explored participants’ perceptions of a person restoring or maintaining consistency with a clearly indicated in- or out-group status. In our study, participants (French students) had to judge a person freely choosing to behave contrary to or in conformity with initial attitudes. The target changed attitude to reduce dissonance and restore consistency (restoring consistency condition) or kept the attitudinal-behavioral consistency (maintaining consistency condition). The target had either the same nationality as participants (in-group) or a different one (out-group, Eastern European). Perception was then measured through two essential dimensions in social judgment: warmth and competence.We hypothesized that the in-group target restoring consistency would suffer from negative judgments (i.e., black sheep effect), but findings suggest that the inconsistent in-group target was penalized only on the competence dimension. Meanwhile, as hypothesized, participants expressed in-group favouritism toward the in-group target maintaining consistency by ascribing higher warmth and competence compared to all other targets. Results suggest that attitude change as a dissonance reduction mode doesn’t necessarily undermine the global impression, only the perceived competence, while the appreciation of the attitudinal-behavioural consistency of an in-group member encompasses both dimensions

Assortative mating and the evolution of desirability covariation

Mate choice lies close to differential reproduction, the engine of evolution. Patterns of mate choice consequently have power to direct the course of evolution. Here we provide evidence suggesting one pattern of human mate choice—the tendency for mates to be similar in overall desirability—caused the evolution of a structure of correlations that we call the d factor. We use agent-based models to demonstrate that assortative mating causes the evolution of a positive manifold of desirability, d, such that an individual who is desirable as a mate along any one dimension tends to be desirable across all other dimensions. Further, we use a large cross-cultural sample with n = 14,478 from 45 countries around the world to show that this d-factor emerges in human samples, is a cross-cultural universal, and is patterned in a way consistent with an evolutionary history of assortative mating. Our results suggest that assortative mating can explain the evolution of a broad structure of human trait covariation