To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil

The study of representations and images involved in advertising campaigns is a recurrent resource of marketing managers. Therefore, understanding and analyzing advertisements and their semiotics becomes an important source of research. In this context, the following research problem arises: what are the complementarity, contrariety and contradiction relations that carry the advertisements of supermarket retailers? Thus, the main objective is to analyze semiotic advertising of national supermarket chains through the constitution of a semiotic square. For that, the greimasian methodology (Greimas, 1973) was used, which sustains a generative path of meaning, where the relations existing between the signifiers produce signification. We investigated the advertisements of the largest retail supermarket brands in Brazil, by price, product and people variables. Thus, the semiotic square was created for the advertising of supermarket retailers in Brazil

Análise da Propaganda do Varejo Supermercadista no Brasil: um estudo da Semiótica dos maiores Players do Mercado

O estudo das representações e imagens envolvidas nas campanhas publicitárias é, cada dia mais, um recorrente recurso dos gestores mercadológicos. Dessa forma, compreender e analisar as companhas publicitárias e sua semiótica se faz importante fonte de pesquisa. Nesse contexto surge o seguinte problema de pesquisa: analisar a semiótica das propagandas de varejos supermercadistas nacionais através da constituição de um quadrado semiótico. Foram investigadas as propagandas das maiores marcas de varejo supermercadista no Brasil, pelas variáveis preço, produto e pessoas. E assim, foi constituído o quadrado semiótico para a propaganda dos varejos supermercadistas no Brasil

Planejamento familiar e o impacto da laqueadura na taxa de natalidade no Brasil: uma revisão sistemática : Family planning and the impact of tubal sterilization in Brazil: a systematic review

Ao se buscar compreender o desenvolvimento social brasileiro, uma variável a ser considerada são os níveis de natalidade da nossa população e os métodos de organização e planejamento das famílias brasileiras, desta maneira este tem como objetivo fazer uma análise sistemática da relação entre as taxas de natalidade e o desenvolvimento de intervenções como a laqueadura, para tal este se embasou no método de pesquisa qualitativo com ênfase no levantamento bibliográfico. Concluindo que há uma relação muito íntima entre os métodos de contracepção e a queda de natalidade média brasileira

Análise da Propaganda do Varejo Supermercadista no Brasil: um estudo da Semiótica dos maiores Players do Mercado

O estudo das representações e imagens envolvidas nas campanhas publicitárias é, cada dia mais, um recorrente recurso dos gestores mercadológicos. Dessa forma, compreender e analisar as companhas publicitárias e sua semiótica se faz importante fonte de pesquisa. Nesse contexto surge o seguinte problema de pesquisa: analisar a semiótica das propagandas de varejos supermercadistas nacionais através da constituição de um quadrado semiótico. Foram investigadas as propagandas das maiores marcas de varejo supermercadista no Brasil, pelas variáveis preço, produto e pessoas. E assim, foi constituído o quadrado semiótico para a propaganda dos varejos supermercadistas no Brasil. 

To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil

The study of representations and images involved in advertising campaigns is a recurrent resource of marketing managers. Therefore, understanding and analyzing advertisements and their semiotics becomes an important source of research. In this context, the following research problem arises: what are the complementarity, contrariety and contradiction relations that carry the advertisements of supermarket retailers? Thus, the main objective is to analyze semiotic advertising of national supermarket chains through the constitution of a semiotic square. For that, the greimasian methodology (Greimas, 1973) was used, which sustains a generative path of meaning, where the relations existing between the signifiers produce signification. We investigated the advertisements of the largest retail supermarket brands in Brazil, by price, product and people variables. Thus, the semiotic square was created for the advertising of supermarket retailers in Brazil

Extraprensa. Cultura e comunicação na América Latina (Edição Especial sep 2019)

A revista Extraprensa é um periódico destinado à publicação da produção científica nas áreas da cultura e da comunicação no Brasil e América Latina, abrangendo temas como a diversidade cultural, cidadania, expressões das culturas populares, artes, mídias alternativas, epistemologia e metodologia em cultura e comunicação

Brazilian Flora 2020: Leveraging the power of a collaborative scientific network

International audienceThe shortage of reliable primary taxonomic data limits the description of biological taxa and the understanding of biodiversity patterns and processes, complicating biogeographical, ecological, and evolutionary studies. This deficit creates a significant taxonomic impediment to biodiversity research and conservation planning. The taxonomic impediment and the biodiversity crisis are widely recognized, highlighting the urgent need for reliable taxonomic data. Over the past decade, numerous countries worldwide have devoted considerable effort to Target 1 of the Global Strategy for Plant Conservation (GSPC), which called for the preparation of a working list of all known plant species by 2010 and an online world Flora by 2020. Brazil is a megadiverse country, home to more of the world's known plant species than any other country. Despite that, Flora Brasiliensis, concluded in 1906, was the last comprehensive treatment of the Brazilian flora. The lack of accurate estimates of the number of species of algae, fungi, and plants occurring in Brazil contributes to the prevailing taxonomic impediment and delays progress towards the GSPC targets. Over the past 12 years, a legion of taxonomists motivated to meet Target 1 of the GSPC, worked together to gather and integrate knowledge on the algal, plant, and fungal diversity of Brazil. Overall, a team of about 980 taxonomists joined efforts in a highly collaborative project that used cybertaxonomy to prepare an updated Flora of Brazil, showing the power of scientific collaboration to reach ambitious goals. This paper presents an overview of the Brazilian Flora 2020 and provides taxonomic and spatial updates on the algae, fungi, and plants found in one of the world's most biodiverse countries. We further identify collection gaps and summarize future goals that extend beyond 2020. Our results show that Brazil is home to 46,975 native species of algae, fungi, and plants, of which 19,669 are endemic to the country. The data compiled to date suggests that the Atlantic Rainforest might be the most diverse Brazilian domain for all plant groups except gymnosperms, which are most diverse in the Amazon. However, scientific knowledge of Brazilian diversity is still unequally distributed, with the Atlantic Rainforest and the Cerrado being the most intensively sampled and studied biomes in the country. In times of “scientific reductionism”, with botanical and mycological sciences suffering pervasive depreciation in recent decades, the first online Flora of Brazil 2020 significantly enhanced the quality and quantity of taxonomic data available for algae, fungi, and plants from Brazil. This project also made all the information freely available online, providing a firm foundation for future research and for the management, conservation, and sustainable use of the Brazilian funga and flora

Health-status outcomes with invasive or conservative care in coronary disease

BACKGROUND In the ISCHEMIA trial, an invasive strategy with angiographic assessment and revascularization did not reduce clinical events among patients with stable ischemic heart disease and moderate or severe ischemia. A secondary objective of the trial was to assess angina-related health status among these patients. METHODS We assessed angina-related symptoms, function, and quality of life with the Seattle Angina Questionnaire (SAQ) at randomization, at months 1.5, 3, and 6, and every 6 months thereafter in participants who had been randomly assigned to an invasive treatment strategy (2295 participants) or a conservative strategy (2322). Mixed-effects cumulative probability models within a Bayesian framework were used to estimate differences between the treatment groups. The primary outcome of this health-status analysis was the SAQ summary score (scores range from 0 to 100, with higher scores indicating better health status). All analyses were performed in the overall population and according to baseline angina frequency. RESULTS At baseline, 35% of patients reported having no angina in the previous month. SAQ summary scores increased in both treatment groups, with increases at 3, 12, and 36 months that were 4.1 points (95% credible interval, 3.2 to 5.0), 4.2 points (95% credible interval, 3.3 to 5.1), and 2.9 points (95% credible interval, 2.2 to 3.7) higher with the invasive strategy than with the conservative strategy. Differences were larger among participants who had more frequent angina at baseline (8.5 vs. 0.1 points at 3 months and 5.3 vs. 1.2 points at 36 months among participants with daily or weekly angina as compared with no angina). CONCLUSIONS In the overall trial population with moderate or severe ischemia, which included 35% of participants without angina at baseline, patients randomly assigned to the invasive strategy had greater improvement in angina-related health status than those assigned to the conservative strategy. The modest mean differences favoring the invasive strategy in the overall group reflected minimal differences among asymptomatic patients and larger differences among patients who had had angina at baseline

Initial invasive or conservative strategy for stable coronary disease

BACKGROUND Among patients with stable coronary disease and moderate or severe ischemia, whether clinical outcomes are better in those who receive an invasive intervention plus medical therapy than in those who receive medical therapy alone is uncertain. METHODS We randomly assigned 5179 patients with moderate or severe ischemia to an initial invasive strategy (angiography and revascularization when feasible) and medical therapy or to an initial conservative strategy of medical therapy alone and angiography if medical therapy failed. The primary outcome was a composite of death from cardiovascular causes, myocardial infarction, or hospitalization for unstable angina, heart failure, or resuscitated cardiac arrest. A key secondary outcome was death from cardiovascular causes or myocardial infarction. RESULTS Over a median of 3.2 years, 318 primary outcome events occurred in the invasive-strategy group and 352 occurred in the conservative-strategy group. At 6 months, the cumulative event rate was 5.3% in the invasive-strategy group and 3.4% in the conservative-strategy group (difference, 1.9 percentage points; 95% confidence interval [CI], 0.8 to 3.0); at 5 years, the cumulative event rate was 16.4% and 18.2%, respectively (difference, 121.8 percentage points; 95% CI, 124.7 to 1.0). Results were similar with respect to the key secondary outcome. The incidence of the primary outcome was sensitive to the definition of myocardial infarction; a secondary analysis yielded more procedural myocardial infarctions of uncertain clinical importance. There were 145 deaths in the invasive-strategy group and 144 deaths in the conservative-strategy group (hazard ratio, 1.05; 95% CI, 0.83 to 1.32). CONCLUSIONS Among patients with stable coronary disease and moderate or severe ischemia, we did not find evidence that an initial invasive strategy, as compared with an initial conservative strategy, reduced the risk of ischemic cardiovascular events or death from any cause over a median of 3.2 years. The trial findings were sensitive to the definition of myocardial infarction that was used