Social media: a new way of public and political communication in digital media

Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content.  A tweet can be viewed by virtually millions of people for free, and advertisers don’t have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies

A follow-up study of the graduates of the Swampscott High School classes of 1950 and 1951.

Thesis (Ed.M.)--Boston Universit

Developing a Sense of Community: A Description of the Process and Theoretical Considerations

This study develops an understanding of the process of community development. The first part of the study presents a historical and theoretical consideration of the value of a psychological sense of community and the absence of this in today’s society. This section also introduces the concept of community development and its potential for creating a sense of community within a specific locality. The research approach is described and is supplemented by an explanation of the role of the researcher as a part of the setting. The researcher’s entry and effort to gain a sense of legitimation in the setting is also discussed. A specific community project was used as the vehicle for this study and community characteristics and project history are illustrated as background for the researcher’s involvement. A model of community development was developed and illustrated through specific activities. The value of a community needs assessment in the community development process is highlighted and illustrated by the researcher’s work in the community. Finally, this study provides a consideration of the importance of community development, both for its initiators and participants. Based on the research findings and a discussion of their importance, conclusions were made about the value of local community efforts to individual and community health. Insights into community organization practice are presented

Novas tendências em marketing por causa do auge da Internet

The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a marketing perspective.El uso de Internet ha traído cambios considerables para la práctica del Marketing. Este artículo lleva a cabo una revisión bibliográfica donde se analizan los factores que están relacionados con el proceso de cambio así como las ventajas, desafíos y oportunidades que ofrece esta nueva tecnología desde una perspectiva del Marketing.O uso da Internet trouxe mudanças consideráveis para a prática do Marketing. Este artigo realiza uma revisão bibliográfica onde se analisam os fatores que estão relacionados com o processo de mudança assim como as vantagens, desafios e oportunidades oferecidas por esta nova tecnologia a partir de uma perspectiva de Marketing

El proceso de los circuitos económicos solidarios interculturales

La presente sistematización se enmarca dentro de uno de los procesos claves del proyecto “Desarrollo de circuitos económicos solidarios e interculturales a partir de la puesta en valor del patrimonio cultural de localidades rurales”, este es el de construcción de una economía de la solidaridad y la promoción de lógicas de trabajo asociativo en redes de colaboración para la transformación social y la construcción de una cultura de paz. Este proyecto presenta tres particularidades: (1) se desarrolla paralelamente en tres países de la región: Ecuador, Paraguay y Chile; (2) está dirigido a personas de diversos pueblos en diferentes zonas y territorios; y (3) son diversas experiencias y saberes que han logrado encontrarse, dialogar y establecer vínculos de amistad y compañerismo en torno a la construcción de otras formas de sociedad basada en relaciones nuevas, en principios y valores que recalcan la economía solidaria pero que encuen- tran gran correlación con tradiciones y culturas ancestrales

The written production of argumentative and dissertation text: a didactic project based on Bakhtin's philosophy

This article is characterized as a theoretical and practical research related to a project developed during the year 2015 in two schools - one public, the other private- , in the city of Birigui, State of São Paulo, Brazil. The main goal of the study was to analyze: the pedagogical project and the teachers’ activities oriented towards teaching and learning of argumentative and dissertation texts. The methodology used in this research comprised: (i) visiting both schools, (ii) producing a description of ongoing school practices, with focus on the teaching of argumentative and dissertation texts, (iii) suggesting a teacher’s activity to improve this apprenticeship, (iv) putting this activity into practice and (v) analyzing obtained results. The theoretical framework used for this study was the Bakhtinian philosophy (BAKHTIN, 2013; 2006a; 2006b; 2006c; 2006d; 2010; 2013; VOLOSHINOV, 1986). This theoretical approach was chosen due to the importance of comprehension of the text not just as an amalgamated set of words, phrases and paragraphs; other than that, we understand it as a structure of meaning, in which we encounter linguistic forms, ideologies and discursive stance. At last, we can say the results show that the argumentative texts render assistance to the development of the students’ argumentative competence and skill, that is, in their ability to argue and organize ideas in a communicative situation

An eDNA Assay to Monitor a Globally Invasive Fish Species from Flowing Freshwater

Ponto-Caspian gobies are a flock of five invasive fish species that have colonized freshwaters and brackish waters in Europe and North America. One of them, the round goby Neogobius melanostomus, figures among the 100 worst invaders in Europe. Current methods to detect the presence of Ponto-Caspian gobies involve catching or sighting the fish . These approaches are labor intense and not very sensitive. Consequently, populations are usually detected only when they have reached high densities and when management or containment efforts are futile. To improve monitoring, we developed an assay based on the detection of DNA traces (environmental DNA, or eDNA ) of Ponto-Caspian gobies in river water. The assay specifically detects invasive goby DNA and does not react to any native fish species . We apply the assay to environmental samples and demonstrate that parameters such as sampling depth, sampling location, extraction protocol, PCR protocol and PCR inhibition greatly impact detection. We further successfully outline the invasion front of Ponto-Caspian gobies in a large river, the High Rhine in Switzerland, and thus demonstrate the applicability of the assay to lotic environments. The eDNA assay requires less time, equipment, manpower, skills, and financial resources than the conventional monitoring methods such as electrofishing, angling or diving. Samples can be taken by untrained individuals, and the assay can be performed by any molecular biologist on a conventional PCR machine. Therefore, this assay enables environment managers to map invaded areas independently of fishermen's' reports and fish community monitorings