The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

COVID-19 has caused significant damage globally, including tourism. This study adopts the quantitative research method, selects 588 samples from tourists watching short videos to investigate the antecedents and effects of parasocial interaction between tourists and short video tourism Vloggers, and analyses them with partial least squares. Based on parasocial relationship theory, this study investigates the antecedents of parasocial relationships between tourists and short video tourism Vloggers and their willingness to share short video tourism. Results show that the consistency of values, entertainment motivation, and emotional engagement positively impact the parasocial relationships between tourists and short video tourism Vloggers and affect the online sharing intention through the parasocial relationship. The consistency of values can directly affect sharing intention. As an intermediary variable, parasocial relationship positively impacts value congruence, entertainment motivation, emotional engagement, and sharing intention. This study introduces parasocial relationship into the research of tourism short video Vloggers, which enriches the literature. Furthermore, this introduction provides new marketing strategies and suggestions for the sustainable development of tourism

Antecedents of attitude and their impact on behavioral intention in the staycation context

The year 2020 and 2021 have been decimated by the pandemic, leading to outbound vacations largely scrapped. Staycation, a typical domestic journal, has then been adopted by those who are tired of self-isolation for so long. This study aims to explore and assess the drivers exerting impact on attitude of tourists toward staycation and the interrelationship among the research constructs is also examined. A quantitative analysis is employed for evaluating the roles of reduced risk perception, benign envy, and perceived benefits as they exert the effect on attitude toward staycation. An online questionnaire survey was used, and a total of 213 samples were collected from target respondents in Hong Kong, which were still under lockdown at the time of the study. The results of the study showed that reduced risk perception, benign envy as well as perceived benefits will influence tourists’ attitude toward staycation. The managerial and theoretical implications of the results are discussed based on the significant relationships identified in the study

Hai Di Lao Hot Pot: From Employee Stimulation to Service Innovation

The management of Chinese restaurant chains has for some time followed the western model while accommodating Chinese customers. The new Hai Di Lao Hot Pot Restaurant chain has established its own management style, pioneering chain catering management to help the Chinese restaurant industry establish a professional image, explore a local management model, and maintain high standards of food safety. The objectives of this case study are to introduce the Hai Di Lao managerial strategy, investigate the secrets of its success from a human resources management perspective, to explore its innovative service, and to assess why it has inspired both marketers and the catering industry. The results show that human resources management can change employees’ behavior and emotional states by addressing a wide variety of needs. In addition, attention to service quality can improve customer satisfaction and retention

Assessing the Learning Effects of Host Communications on the Green Knowledge and Behavior of Festival Attendees—Evidence from Compulsory Garbage Sorting in China

Compulsory waste sorting has been in practice in pilot cities in China and is expected to be fully implemented in urban areas of the country by 2025. However, the learning of compulsory waste sorting by non-local festival attendees in a semi-free choice festival context and the roles of the relevant factors require further investigation. In particular, for the non-local attendees, the festival context avails both the opportunity and occasion for effective learning of compulsory waste sorting, a unique research window worth further exploration. Employing a systematic modeling approach to comprehensively investigate the interrelationships among the identified significant factors, this study explores and examines the mechanism of this learning process with a hierarchy of positive relationships between the host communications, learning outcomes and behavioral intentions of the festival attendees concerning compulsory waste sorting. The research subject of this study was a branded forest music festival held in a waste-sorting pilot city in East China, which has long been pivoting to the promotion of environmental-friendly values. The objective measurement of the learning outcomes integrated by this study accentuate the effectiveness of the proposed structural model. Our research findings confirmed all of the hypothesized relationships and established positive learning outcomes for the festival attendees on waste sorting as instructed by the festival hosts. The role of the festival attendees’ environmental attitudes in mediating their learning outcomes was corroborated. This study advances the understanding of the experiential learning processes of pro-environment and sustainability knowledge and behavior in festival contexts, areas that require future research attention with growing reflections on and awareness of environmental protection and sustainable development

The Economic Resilience Cycle Evolution and Spatial-Temporal Difference of Tourism Industry in Guangdong-Hong Kong-Macao Greater Bay Area from 2000 to 2019

Based on the tourism industry economic panel data, this research divides and measures the tourism industry’s economic resilience cycle in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) by constructing a counterfactual function and exploring the evolution of its Spatial-Temporal difference characteristics in the past 20 years. Estimation results show that three out of the four Recession–Recovery cycles of GBA have been characterized as “creative destruction”. Moreover, the economic resilience values and fluctuation trends of the individual tourism industries in the GBA are quite different. Additionally, the economic resilience of the urban tourism industry has changed from centralized to discrete, and the trend of economic resilience of the tourism industry has changed from low toughness to concentrated. This study expands the practice of resilience theory in the tourism industry economy, and it reveals the difference of tourism industry resilience in the metropolitan area system of GBA urban agglomeration from the perspective of industrial economic resistance and resilience

Measurement Scale Development and Validation of Female Employees’ Career Expectations in Mainland China

This paper aimed to develop a measurement scale for female hotel employees’ career expectations. Both qualitative and quantitative research methodologies were applied. In-depth interviews were first conducted to collect primary data of career expectation activities, and then the main survey was conducted nationwide to collect representative data. After a series of exploratory factor analysis, two dimensions were extracted, namely career rewards and career development. The results of confirmatory factor analysis indicated that the measurement items developed were both reliable and valid. Of the two factors of female hotel employees’ career expectations, career rewards was an important factor. Both academic and practical implications were discussed to provide valuable insights for human resource management of hotels in China. The paper concludes with the discussion of limitation and suggestions for future research

A review of current progress in triple-negative breast cancer therapy

Triple-negative breast cancer (TNBC) is a particularly aggressive subtype known for its extremely high drug resistance, progression, poor prognosis, and lack of clear therapeutic targets. Researchers are aiming to advance TNBC treatment worldwide. In the past 2–3 years, more positive results have emerged in the clinical research on TNBC treatment. Based on the results, several impressive drugs have been approved to benefit patients with TNBC, including the PARP inhibitors olaparib and talazoparib for germline BRCA mutation-associated breast cancer (gBRCAm-BC) and immunotherapy using the checkpoint inhibitor atezolizumab in combination with nab-paclitaxel for programmed cell death-ligand 1-positive (PD-L1+) advanced TNBC. Although neoadjuvant therapy has focused on combinations of systemic agents to optimize pathologically complete response, metastatic TNBC still has a poor prognosis. Innovative multidrug combination systemic therapies based on neoadjuvants and adjuvants have led to significant improvements in outcomes, particularly over the past decade