Ensin oli manipuljatsija, välissä news management ja lopulta suurta yleisöä vedettiin nenästä Miten välikielen kautta kääntäminen vaikuttaa viestin välittymiseen, tutkimus kotouttamisen ja vieraannuttamisen näkökulmasta

Tässä tutkimuksessa tarkastellaan välikielen kautta kääntämistä ja sen vaikutusta tekstin sisältämän viestin välittymiseen. Viestin välittymistä tarkastellaan kotouttavan ja vieraannuttavan käännösstrategian näkökulmasta. Kääntäminen on monikielistä viestintää, jossa liikutaan eri kielten ja kulttuurien välillä. Tässä tutkimuksessa kääntämisen prosessia verrataan yksinkertaistettuun viestinnän prosessiin ja löydetään niille yhtymäkohdat. Viestinnän kaaviosta muokataan omat versionsa kuvaamaan niin perinteistä käännösprosessia, jossa on mukana kaksi kieltä ja kulttuuria, kuin myös välikielen kautta kääntämisen prosessia, jolloin mukana on kolme kieltä ja kulttuuria. Tällöin on helppo huomata kuinka pitkän matkan viesti kulkee ennen kuin se päätyy alkuperäisen tekstin kirjoittajalta lopulliselle lukijalle. Tutkimuksen aineistona käytetään venäläisen toimittajan Anna Politkovskajan artikkeleita ja niiden käännöksiä englanniksi sekä pääasiassa englanninkielisten käännösten pohjalta tehtyjä suomenkielisiä käännöksiä. Käännöksistä tutkitaan erityisesti käännösprosessin aikana tehtyjä poistoja, lisäyksiä, leksikaalisia muutoksia ja rakenteen muutoksia. Tehtyjä muutoksia arvioidaan kotouttamisen ja vieraannuttamisen käännösstrategioiden näkökulmasta: kotouttamisen nähdään parantavan viestin välittymistä ja vieraannuttamisen heikentävän. Aineistossa havaittiin huomattavasti enemmän piirteitä kotouttavasta käännösstrategiasta, jolloin alkuperäisen viestin voisi ajatella välittyvän hyvin käännösten lukijoille. Kuitenkin aineistosta löytyi useita keinoja, joilla tekstistä oli tehty alkuperäistä tekstiä yksinkertaisempaa ja ilmaisultaan laimeampaa. Tämä viittaa siihen, ettei alkuperäisen tekstin viesti kuitenkaan välittynyt käännöksissä täydellisesti. Asiasanat:kotouttaminen, monikielinen viestintä, vieraannuttaminen, viestin välittyminen, välikielen kautta kääntämine

External perceptions of successful university brands

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and appropriate to investigate the common approaches of those institutions perceived as having successful brands. This study is exploratory in nature, seeking to investigate how successfully UK universities brand themselves, whether they are distinct and if the sector overall communicates effectively. This is approached through examining the perspective of opinion formers external to universities but closely involved with the sector – a key stakeholder group in UK higher education Overall, the research’s exploratory nature aims to further the debate on effective branding in UK higher education. The findings and conclusions identify some issues surrounding university branding activity; most UK universities were considered to be distinct from one another, but few were seen to have real fully formed brands. Although a number of institutions that were seen as having more ‘successful’ brands were identified, it was argued that whilst many UK universities communicate their brand well enough to key stakeholders, they fail to consistently do this across all audiences. It was also suggested that UK universities may concentrate on areas of perceived immediate strategic importance (in terms of branding) to an extent where others are neglected

The Oxford Common File Layout: A common approach to digital preservation

The Oxford Common File Layout describes a shared approach to filesystem layouts for institutional and preservation repositories, providing recommendations for how digital repository systems should structure and store files on disk or in object stores. The authors represent institutions where digital preservation practices have been established and proven over time or where significant work has been done to flesh out digital preservation practices. A community of practitioners is surfacing and is assessing successful preservation approaches designed to address a spectrum of use cases. With this context as a background, the Oxford Common File Layout (OCFL) will be described as the culmination of over two decades of experience with existing standards and practices

Lung function decline over 25 years of follow-up among black and white adults in the ARIC study cohort

Interpretation of longitudinal information about lung function decline from middle to older age has been limited by loss to follow-up that may be correlated with baseline lung function or the rate of decline. We conducted these analyses to estimate age-related decline in lung function across groups of race, sex, and smoking status while accounting for dropout from the Atherosclerosis Risk in Communities Study

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

The notion of heritage branding orientation is introduced and explicated. Heritage branding orientation is designated as embracing both product and corporate brands and differs from corporate heritage brand orientation which has an explicit corporate focus. Empirical insights are drawn from an in-depth and longitudinal case study of Ach. Brito, a celebrated Portuguese manufacturer of soaps and toiletries. This study shows how, by the pursuance of a strategy derived from a heritage branding orientation Ach. Brito – after a prolonged period of decline – achieved a dramatic strategic turnaround. The findings reveal how institutional heritage can be a strategic resource via its adoption and activation at both the product and corporate levels. Moreover, the study showed how the bi-lateral interplay between product and corporate brand levels can be mutually reinforcing. In instrumental terms, the study shows how heritage can be activated and articulated in different ways. For instance, it can re-position both product and/or corporate brands; it can be meaningfully informed by product brand heritage and shape corporate heritage; and can be of strategic importance to both medium-sized and small enterprises

Risk prediction models with incomplete data with application to prediction of estrogen receptor-positive breast cancer: prospective data from the Nurses' Health Study

Introduction A number of breast cancer risk prediction models have been developed to provide insight into a woman\u27s individual breast cancer risk. Although circulating levels of estradiol in postmenopausal women predict subsequent breast cancer risk, whether the addition of estradiol levels adds significantly to a model\u27s predictive power has not previously been evaluated. Methods Using linear regression, the authors developed an imputed estradiol score using measured estradiol levels (the outcome) and both case status and risk factor data (for example, body mass index) from a nested case-control study conducted within a large prospective cohort study and used multiple imputation methods to develop an overall risk model including both risk factor data from the main cohort and estradiol levels from the nested case-control study. Results The authors evaluated the addition of imputed estradiol level to the previously published Rosner and Colditz log-incidence model for breast cancer risk prediction within the larger Nurses\u27 Health Study cohort. The follow-up was from 1980 to 2000; during this time, 1,559 invasive estrogen receptor-positive breast cancer cases were confirmed. The addition of imputed estradiol levels significantly improved risk prediction; the age-specific concordance statistic increased from 0.635 ± 0.007 to 0.645 ± 0.007 (P \u3c 0.001) after the addition of imputed estradiol. Conclusion Circulating estradiol levels in postmenopausal women appear to add to other lifestyle factors in predicting a woman\u27s individual risk of breast cancer

Record Maximum Oscillation Frequency in C-face Epitaxial Graphene Transistors

The maximum oscillation frequency (fmax) quantifies the practical upper bound for useful circuit operation. We report here an fmax of 70 GHz in transistors using epitaxial graphene grown on the C-face of SiC. This is a significant improvement over Si-face epitaxial graphene used in the prior high frequency transistor studies, exemplifying the superior electronics potential of C-face epitaxial graphene. Careful transistor design using a high {\kappa} dielectric T-gate and self-aligned contacts, further contributed to the record-breaking fmax

Stakeholder engagement in the city branding process

This paper explores perceptions of stakeholder engagement in the city branding process from the perspective of two post-industrial cities: Sheffield, UK and Essen, Germany. This qualitative research utilises a multi case study approach, which allowed for semi-structure interviews and semiotics to be used. Preliminary findings highlight that there are four stakeholder ‘levels’. Each of these stakeholder groupings is involved in the city branding process to some extend. Findings suggest that the degree of involvement strongly depends on the primary stakeholders, who are seen as key decision-makers in the branding process. These primary stakeholders select other stakeholders that ‘can’ be involved in the branding process. Although this may be beneficial it is vital to provide more opportunities and incorporate stakeholders that are willing to participate in the branding process. Alienating stakeholders may also lead to losing parts of an identity that is based on heritage. The focus is on two cities with a highly industrialised background, thus findings may not be applicable to cities without this heritage. The paper looks at both stakeholder engagement and city branding, thereby proposing four layers of stakeholder involvement in the city branding process